Enhance your organic traffic with latest plan and SEO strategy in 2015. Check & Read Seo 2015 - Off Page Plan & Strategy here(http://www.authorstream.com/Presentation/sulokshana.laha-2403663-seo-2015-off-page-plan-strategy/).

1. Off-Page SEO Plan – Quikr.com
http://www.quikr.com/
Quikr

2. Off-Page SEO Plan – Quikr
● Before starting Off page work check out On page status for every
ranked page. Check out IMP. On Page factors below –
1)URLs
2)HTML Mark-up
3)Title
4)Description
5)Keywords
6)Alt Tags
7)Keyword Density
8)Keywords Proximity
9)Header Tags
10) Outlinks – No. of outbound links to other website.

3. Link Building – for www.Quikr.com &
City.Quikr.com > Cars page
 Link building is the process of increasing the number and quality of
inbound(Backlink) links to your website.
 It helps to get higher ranking in Search Engine Result Page (SERP) and
thus get plenty of targeted visitors to your website.
 Link Building Assets - Identify and edit existing link building assets if
anchor text is not proper and create new assets.
 Find potential sites for link building activities via – Competitors back
link analysis – ahrefs.com or opensiteexplorer.org tool.
 Make proper anchor text including targeted keywords (both non-
branded as well as branded) & respective landing page that we want to
target.

4. Need To Consider While Link Building
Always Focus On:
1. Natural /Fresh
2.Quality
3.Relevancy
4.Avoid spinning or duplicity
5.Avoid link velocity (Link building rate)
6.Anchor variation

5. Traditional Free Link Building
Directory Submission
Article Submission
Press Release Submission
Social Bookmarking
Social Sharing
Video Marketing
E-book Marketing(PDF)
Presentation Marketing(PPT)

6. Traditional Free Link Building
Blog Commenting
Forum Posting
Q/A Sites
Guest Blogging
Classified Ad Posting (Can be Paid Too)
Web 2.0 Submission
Link Wheel

7. Traditional Free Link Building
Directory Submission:
 Find relevant and quality directories (You can use Directorycritic.com to
find quality directory list)
 Find the most appropriate category for your website in each web directory
 Always submit only the homepage/main domain
 Submit a website in a directory for only one time
 Always write unique description for your website while submitting web
directories.
● Article Directory:
 Submit unique article in free article directory sites e.g. GoArticles.com,
ArticleBase.com, EzineArticles.com etc.
 Submit your article in the most appropriate category of that article
submitting website
 Most article directory websites accept 400+ words contents.

8. Traditional Free Link Building
Press Release Submission:
 You can find numerous FREE press release sites on the web.
 Create accounts in those free press release sites like
Prnewswire.com
 Collect news about your company or recent news about your desired
keywords.
Social Bookmarking:
 Submit your website in social bookmarking websites with unique
title and description.
 Use your targeted keywords in “tags”
 You can also submit your website’s subpages in social bookmarking
websites
 You can find plenty of social bookmarking sites on the web. Just
search “top 100 social bookmarking sites” in Google 

9. Traditional Free Link Building
Social Sharing:
 Social engagement is a really crucial ranking factor at this time.
 Share your blog’s contents regularly in FaceBook, GooglePlus,
Pinterest etc.
 Always share contents through fan pages. Otherwise your
account may be suspended!
Video Marketing:
 Create and publish videos in YouTube, Vimeo
 You can add your website’s link in the video descriptions.
 You can use “WonderShare Fantashow ” and “Camtasia” type
software for video creation

10. Traditional Free Link Building
E-book Marketing(PDF):
 You can create and publish e-book (PDF) in different e-book
sharing sites (e.g. slideshare.com, docstoc.com etc.) attaching your
website links in e-book.
 You can simply create an e-book by writing your contents in “MS
Word” and then convert in via “Primo PDF” or similar other
software.
Presentation Marketing(PPT):
 Simply write in MS PowerPoint and then upload the file in slide
sharing websites like Slideshare.net etc.
 Attach your website links in your presentation slide before
uploading it in slideshare.net
 Some other presentation sharing sites also allow to include website
links in Slide description.

11. Traditional Free Link Building

12. Traditional Free Link Building
Web 2.0 Submission:
 You can write and publish contents in various web
2.0 sites giving backlinks to your websites
 You need to register and create blog in web 2.0 sites
like Blogger, Wordpress, Livejournal, Tumblr,
Weebly, etc.
 Since you are the admin of this blog, so content
quality and length aren’t concerning factor.

13. Traditional Free Link Building

14. Traditional Free Link Building
Q/A(Question & Answer) Sites:
There are lots of Q/A sites in the web like
Yahoo Answer, Quora, etc.
Here you need to participate in discussion.
When you get enough points via asking
questions and giving solutions to others, you
will be able to share your website link.

15. Traditional Free Link Building Plan
Forum Posting:
 Only register in quality and relevant forums to your keyword
 Participate in forums through creating thread and making reply
 Participate on discussion to prove that you are an authority on your subject
 Participate on related topics as much as you can to spread links used in signature
 Following tricks will surely help you find relevant forums
• KEYWORDS “powered by phpbb” inurl:/forum
• KEYWORDS “powered by vbulletin” inurl:/forum
• KEYWORDS “powered by smf” site: /forum
• KEYWORDS “powered by phpbb” inurl:/community
• KEYWORDS “powered by vbulletin” inurl:/community
• KEYWORDS “powered by smf” inurl:/community
• “powered by vbulletin” site:.edu
• “powered by phpbb” site:.edu
• “powered by smf” site:.edu
• “powered by vbulletin” site:.Gov
• “powered by phpbb” site:.Gov
• “powered by smf” site:.Gov

16. PAID LINK PARTNERS
PAID DIRECTORY SUBMISSION (E.G. YAHOO DIRECTORY,
IN.EZILON.COM)
PAID INBOUND LINKS
PAID PRESS RELEASE SUBMISSION
PAID BLOGGING & ARTICLE SUBMISSION (E.G.
EZINEARTILCES.COM, TYPEPAD.COM)
PAID BANNER PROMOTION
Paid Link Building

17. Corporate Activities for Quality Backlinks
Client Credit/ Testimonial/ Review Link
Encourage Stakeholders Link (employees, peers,
business partners, suppliers)
Local Directory Listing
Expert Interviews
Sponsorship and Donation for Charities for
Backlinks

18. Estimated Keywords Ranking Position in
Google.co.in
Estimated Ranking Position in Google.co.in
Initial Ranks 2nd Month 4th Month 6th Month
Top 3 0 7 14 25
Top 5 41 48 55 60

19. MONTHLY OFF-PAGE ACTIVITY (estimated nos.)
Activity Frequency
Articles and Blog Post 80 Submissions
Image Sharing & Posting 100 Submissions
PPTs & PDFs 20 Submissions
Social Bookmarking 100 Submissions
Free Dir. Submission 100 Submissions
Business Listings 10 Submissions
Forum Posting 50 Submissions
Q & A 100 Submissions
Press Release 5 Submissions
Google+ Local 100 Updates

20. Thanks!!!
a