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Visual Design Basics
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Some basic principles of Visual Design.
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Visual Design Basics
1.
Visual
Design Basics Making your message sizzle!
2.
Let’s meet the
stars...
3.
Mr.
Vector
4.
5.
Miss.
Raster
6.
7.
Design
Values
8.
Simplicity
9.
Clarity
10.
Unclutteredness
11.
Our Purpose
12.
Create
‘Aha!’
13.
Provoke
‘Thought’
14.
Evoke Emotion
15.
How we do
it...
16.
Leading the
eye
17.
Tips
18.
Contrast
19.
20.
21.
22.
100 75 50
25 0 USA Canada Mexico Brazil Argentina Guatemala Carbon Footprint in the Americas
23.
Full Bleed Images
24.
Adventure •Hiking •Kayaking •Trekking •Rapelling •Kayaking •etc
25.
Adventure
26.
Bleed
off the edges
27.
28.
29.
30.
31.
32.
33.
Aspect
Ratio
34.
35.
36.
Low Resolution Images
37.
Opening Address
38.
Opening Address Roy Sing
ham
39.
Entertainment
40.
Entertainment
41.
Entertainment
42.
Be
consistent
43.
Big
is good
44.
45.
46.
Alpha
47.
48.
49.
50.
51.
De-Noising
52.
53.
54.
55.
This man...
56.
Rule of
Thirds
57.
58.
59.
g
f k h
60.
g
f P oi nts P ow er k h
61.
62.
63.
Meaning
64.
Consulting is an
‘Art’
65.
Typography
66.
67.
68.
So, first things
first -- what are we trying to achieve here?
69.
Expert
Informal Learning Traditional Training Novice Time
70.
Expert
Informal Learning Training event F Traditional Training Novice Time
71.
Expert
Informal Learning Retention is lost Training event i F Traditional Training Novice Time
72.
Expert
People reach mastery faster G Informal Learning Retention is lost Training event i F Traditional Training Novice Time
73.
Your Learning
10% 20% 70%
74.
Your Learning
10% 20% 70%
75.
Your Learning
10% 20% 70% Real Experience k
76.
Your Learning
10% Feedback & b 20% Observation 70% Real Experience k
77.
Your Learning
Training e 10% Feedback & b 20% Observation 70% Real Experience k
78.
YOU need to
PAY me SOME RANSOm
79.
Simplify Reality
80.
81.
Simple≠Simplistic
82.
‘‘ Making the
simple complicated is commonplace; ’’ making the complicated awesomely simple, that’s creativity. — Charles Mingus
83.
That’s it folks!
84.
Thank You
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