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Visual   Design Basics
              Making your message sizzle!
Let’s meet the   stars...
Mr.   Vector
Miss.   Raster
Design   Values
Simplicity
Clarity
Unclutteredness
Our Purpose
Create   ‘Aha!’
Provoke   ‘Thought’
Evoke Emotion
How we do it...
Leading the   eye
Tips
Contrast
100




 75




 50




 25




  0
      USA     Canada   Mexico   Brazil   Argentina   Guatemala

            Carbon Footprint in the Americas
Full Bleed Images
Adventure
•Hiking
•Kayaking
•Trekking
•Rapelling
•Kayaking
•etc
Adventure
Bleed   off the edges
Aspect   Ratio
Low Resolution Images
Opening Address
Opening Address




Roy Sing ham
Entertainment
Entertainment
Entertainment
Be   consistent
Big   is good
Alpha
De-Noising
This man...
Rule of   Thirds
g   f

k   h
g           f
          P oi nts
P ow er
k            h
Meaning
Consulting is an   ‘Art’
Typography
So, first things first
-- what are we
trying to achieve
here?
Expert




            Informal Learning




         Traditional Training
Novice
         Time
Expert




                             Informal Learning




         Training event
            F




                          Traditional Training
Novice
                          Time
Expert




                             Informal Learning



                                      Retention is lost
         Training event
                                            i
            F




                          Traditional Training
Novice
                          Time
Expert


            People reach mastery faster
                 G
                                Informal Learning



                                          Retention is lost
         Training event
                                                i
            F




                            Traditional Training
Novice
                            Time
Your Learning

        10%




              20%




  70%
Your Learning


      10%



            20%




70%
Your Learning


      10%



            20%




70%



                  Real Experience
            k
Your Learning


      10%



                      Feedback &
                  b
            20%

                      Observation

70%



                  Real Experience
            k
Your Learning
                  Training
            e
      10%



                         Feedback &
                  b
            20%

                         Observation

70%



                     Real Experience
            k
YOU need to PAY me
 SOME RANSOm
Simplify Reality
Simple≠Simplistic
‘‘
 Making the simple complicated is commonplace;




                    ’’
 making the complicated awesomely simple,
 that’s creativity.
 — Charles Mingus
That’s it folks!
Thank You

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Visual Design Basics