The US billion dollar Brands: the top 50 most valuable brands made in united states of america

1. DID YOU KNOW?
of business value in the USA
is made up of intangible
assets, such as brand.
72
%
$1,000,000,000$1,000,000,000
BRAND VALUE
BY STATE
BRAND VALUE
BY SECTOR
BRAND FINANCE US 500:
Total Brands: 75
Total Brand Value: $422 billion
Total Brands: 61
Total Brand Value: $484 billion
2014
Total Value
Number of Brands
$105
$237
$837
$1,267
BILLION DOLLAR
BRANDS CLUB
$52.5
$53.5
$45.4
$62.8
$68.6
$45.1
$44.8
$33.7
$41.5
($ billion)
($ billion)
TOP 10 BRANDS
$104.7
Value of ‘Brand USA’ – the
most valuable nation brand in
the world
Combined value of all American
billion dollar brands - greater than
the GDP of the United Kingdom
Apple's brand value - more than
the cost of the Apollo Space
Program in today's dollars
$17.9TRILLION: $2.5 TRILLION: $105BILLION:
BRAND VALUE
BY SIZE
IN BRANDS
WE TRUST
1
4
40
455
>$100
>$50
>$10
>$1
I can make a whole lot more money
skillfully managing intangible assets
than managing tangible assets.
Warren Buffett, Berkshire Hathaway
BRAND SHOWDOWN
INTERESTING
FACTS
usa@brandfinance.com Brandirectory.com
for the full ranking
Brandfinance.com
for more about Brand Finance
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NEW YORK
CALIFORNIA
$104.7
$78.8
$52.5
$20.4
$20.8
$7.8
$53.5
$29.6
$30.2
$26.9
($ billion)
THE WORLDUSA V S
THE
#BillionDollarBrandsClub
52 Technology:
$547
72 Retail
& Apparel
$341
54 Financial Services:
$305
42 Telecoms & Media: $304
51 Food & Beverages: $212
37 Healthcare &
Beauty: $123
23 Oil & Gas: $96
9 Conglomerates: $83
11 Transportation
& Airlines: $62
14 Automotive: $60
31 Utilities: $58
14 Professional Services: $36
11 Pharma & Chemicals: $34
10 Aerospace & Defence: $33 69 Other: $152
22%
14%
12%
12%
9%
5%
3%
3%
2%
2%
1%
1% 1% 6%
TOTAL
BRAND VALUE
TRILLION
$2.5
4%
20%
17%