This document announces a talent competition hosted by Unilever Pakistan to develop local talent. Students will create Facebook pages and campaigns for the Lipton tea brand around the theme of "Clear Your Mind". Teams from top universities will register, with the top 2 teams from each school advancing to execute their ideas over 3 weeks. Campus winners will have their leaders compete in a final challenge for a trip to Unilever Sri Lanka. Overall winners will earn spots in Unilever's management training program.

1. Do you have that clarity of
mind to be at UNILEVER?

2. Are you?
– An Aspiring Graduate
– With exceptional Management and Social networking Skills
– Looking for a platform to prove yourself

3. Then
as we Bring you…

5. Objective
DEVELOP
Local talent by providing students with business oriented experiential learning
GIVE
Students a chance to ‘experience’ brand management as a career option
EXPOSURE
For students to a real-life project with varying market realities
OPPORTUNITY
Of a head-start in their possible careers @ Unilever

6. 6 weeks to prove your talent

7. Competition
NUST
BAHRIA
SZABIST
IBA
CBM
LUMS
LSE

8. Campaign Objective
Brief
Lipton has Theanine which helps clear the mind. Create a campaign to
establish this benefit and engage with the TA
Creative idea
Sip Lipton tea and Clear Your Mind!
Consumer take home
When I Sip Lipton Tea It helps me clear my mind and do my tasks better…

9. What is ‘CLEAR YOUR MIND’?

10. Sip Lipton Tea and Clear Your Mind

11. Put your Creativity to CHALLENGE!!

12. The CLEAR MIND Challenge
Creativity requires sheer clarity of mind and absolute freedom of
Thought…
Following Lipton’s theme, create a Facebook page around the Brand
philosophy ‘CLEAR YOUR MIND’, Manage and Promote it!!

13. For Registrations
Putting your CREATIVITY to Challenge!!
Log on to facebook.com/LiptonPakistan
• Registration
– 5 members per team (Males:Females 3:2 Or 2:3 )
– Nominate 1 team lead
• Facebook fan page Idea around “Sip Lipton Tea and Clear your Mind”
• Engagement Strategy
– Online activities
• Wall posts
• Photos
• Videos
• FB Advertising
– Offline promotion plan (Within Campus)
• Set up Kiosks
• Brochures , Poster displays within the campus
• Mini carnivals

14. Short listing
Based on your:
Strategy
- Concept
- Strategy
Concept
- Execution Plan
- Feasibility Feasibility
Execution
Plan
We will be short listing Two teams from Your University

15. The Task at Hand
Given 3 weeks and a 30,000 PKR budget each.
Shortlisted teams will be executing their idea:
– Creating and Managing the FB page
– Gathering fan base
– Shooting a creative/witty Viral Ad around the
submitted concept
– Viral ad promotions
– On campus promotions for your page

16. Campus Winners
• 1 Winning team
from each University…
• 7 Teams, 7 Leaders…
To Win the Lipton Talent Hunt the Leaders are to
battle it out in the final challenge at the Unilever
HO on behalf of their teams.

17. The winning team gets to visit
Unilever-Sri Lanka on a 3 Day Induction trip.
The Final winning team members earn a spot in the
Unilever MT program’s Assessment Centre
AND…

18. The winning team gets to visit
Unilever-Sri Lanka on a 3 Day Induction trip.

19. …..
Best contributing members from remaining
6 Teams will also Earn a Spot in the
Unilever MT program’s Assessment Centre

20. Activity Roadmap
TIMELINES
Registrations 11 Oct – 17 Oct
Short listing 18 Oct– 24 Oct
Execution 25 Oct- 14 Nov
Campus Finale 15 Nov – 19 Nov
LTH Finale 25 Nov- 30 Nov

21. For Further queries contact us at:
lipton.talenthunt@unilever.com
For Registrations log on to:
facebook.com/LiptonPakistan