6. Which writing style characterizes the memos?
Informal
Formal
Impersonal tone.
Neutral
In circular letters personal interest is created by using the word -----------------
.
you
our customers
every body
dear customers
12
13
Informal reports are usually short messages with natural, casual use of language.
The internal
memorandum generally can be described as an informal report
You are requested…
7. Case Study 1
Science of Persuasion
Attached is the case study for your
reference.
https://www.youtube.com/watch?v=cFdCzN
7RYbw: This video talks about the art of
persuasion and negotiation that mostly
people lack in.
8. SCIENCE OF PERSUATION
4. CONSENSUS
Point to persuade is to Show What
Others Have done
OTHERS who are Similar
5. LIKING
Similar
Compliments
Genuine
Before You start Business
Cooperate
Leads to Agreement
6. CONSISTENCY
Written
Voluntary
Commitments
Employing ETHICAL Ways
COST EFFECTIVE
Small and Practical
1. RECIPROCATION
- What Was Given >>> HOW it Was Given
- KEYS
> First to Give
> Personalized
> Unexpected
2. SCARCITY
-Communicate Benefits
- Convey What’s Unique
- Communicate What people stand to lose
3. AUTHORITY
- Knowledge
- Appearance
- Credibility
> Can Be Outsourced
9. Questions
What are the ways and mediums to communicate SCARCED
RESOURCE in business to prospective customers?
State examples and Give Media Involved
Authority which Comes From Appearance – Give Any Business
Examples Which You May have Encountered
How effective AUTHORITY to say YES
In case you have to employ the SCIENCE of PERSUATION in your Job/
Business, What can be the sequence in which you would Like to Follow
the 3 Sciences. Set Priority
SCARCITY
CONSENSUS
CONSISTENCY
AUTHORITY
10. CASE STUDY 2
https://www.youtube.com/watch?v=Gaj3Xl9vasc
This video talks about body language and tricks
that we can use to get more information from
people.
11. Case 2:
BODY LANGUAGE (visual) TOOLS CASE STUDY
Head Tilts
Head tilt on side:
passive
Head tilt fwd:
Aggressive/ Assertive
3 Second Look
Information
Gathering
Head forward
Calm for 3 second
No Head movement
• Danger Phrases
– We Need to Talk
– What’s Wrong With You
– Do You Want / Need
– No Problem/ Not A Problem
• Power Phrases
– I need Your Help with a Tilt of
Head Sideways
– What’s Bothering You
– Would you Like
– You’re Welcome
12. Video 2 Cont.
Passive Aggressive people: Upfront Confrontation
Sniper: Comments Wrapped in Humor
Challenger
Are You Trying To… with head tilt forward
Interesting- What made you think that way
3 Second Look
• Communication: Freedom to Speech
13. Questions
Which kind of Body Language you would like to keep in
business environment
w.r.t. Passive, Active, and Passive Aggressive in percentage:
Passive, Active, and Passive Aggressive: 30: 50: 20
Passive, Active, and Passive Aggressive: 25: 75: 0
Passive, Active, and Passive Aggressive: 40: 40: 20
And Why?
How 3 Second Look will be used in Business
Communication:
Give Examples in Case You are a Business Manager
14. Thank You
Sunil Saha
candidreviewstreet.com
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