Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.

1. Tips to establish relevance
to CSR
Find the particular segments of your
audience that are most inclined to engage
with CSR and the individuals in those
segments who are highly networked. Stay in
the conversation and don't stop listening
ever.
Keep it real and authentic in terms of who
the company actually is. Align CSR
communications so these assets drive
credibility.
Management's commitment is the ultimate
litmus test. communications will be most
successful when a company's value,
management's value, and consumer's values
are all in sync.
Consumers have little patience for
companies who don't carry through on their
stated commitments with
consistent behavior.
These are the ultimate proof points since it is
where the consumer actually experiences a
company's CSR agenda. No communications
effort can beat that for establishing
relevance in csr.
Establishing relevance for CSR activities
among employees should be the top
priority.Employee focused communications
should be organized around the key factors.
When it comes to philanthropic and
community-focused components and CSR,
communicating how a company
creates social value through the application
through employee skills and through its
products will strenghthen relevance.
Go beyond the numbers and show impact
through the voices of those who are
benefiting from CSR efforts and those who
are participating. Collect and share these
individuals stories and make them the CSR
heroes, not the corporation.
Relevance is established through the
experience of a company's CSR, not by
merely reading or hearing about it. You have
to offer easy ways for consumers to connect,
engage and support.
It is imperative that a company understand
which values are shared with its audiences
and then tie everything back to those values.
Build values-based relevance.
Corporate Social Responsibility (CSR) is an organization's obligation to consider the interests of their customers, employees,
shareholders, communities, and the ecology and to consider the social and environmental consequences of their business
activities.
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Listen Align with the companies core
Back it with solid commitment
from top Management
Products and services with social
and environmental basis.
Ensure that employees are front
and center
Demonstrate impact beyond
numbers
Contribute skills and product,
not just money
Connect , Engage and Support
Deliver on commitment with
consistant behaviour
Connect with audiences with
shared values