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Athleisure types

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ATHLEISURE types

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Athleisure types

  1. 1. sunil talekarsunil talekarsunil talekarsunil talekar
  2. 2. WHAT IS ATHLEISURE? FASHION+SPORTSWEAR
  3. 3. COTTON LOOK LIKE MANMADE ATHLEISURE FABRICS
  4. 4. ATHLEISUREAthleisure refers to athletic apparel which people can wear in non-ath- letic settings. It was seen, for a long time, as “casual clothing designed to be worn both for exercising and for general use” as defined by the Merriam-Webster dictionary. Fashion is giving sportswear an uplift in credibility while sportswear is giving functionality to fashion, like sweating-wicking capabilities, odor resistance or stretch texturing.
  5. 5. Firstly, technological innovations in synthetic fibers have made products like spandex more flexible, durable, and washable than natural materials. Secondly, the rise of a fitness-conscious appearance has made yoga pants an effective vector for “conspicu- ous consumption,” upon their wearers. ATHLEISURE FABRICS
  6. 6. CATEGORIESCATEGORIES Comfy leggings High-impact sports bra. Versatile gym shoes Lined running shorts. Basic layering tanks. Athletic jacket. Moisture-wicking socks
  7. 7. COMFY LEGGINGS
  8. 8. LINEDRUNNINGSHORTS.
  9. 9. HIGH-IMPACT SPORTS BRA.
  10. 10. VERSATILEGYMSHOES
  11. 11. BASIC LAYERING TANKS.
  12. 12. ATHLETIC JACKET.
  13. 13. MOISTURE-WICKING SOCKSMOISTURE-WICKING SOCKSMOISTURE-WICKING SOCKSMOISTURE-WICKING SOCKS
  14. 14. Athleisure wear: the street combi- nation of fashion and a healthy life- style
  15. 15. Athleisure refers to athletic apparel which people can wear in non-athletic settings.
  16. 16. * THE GYM (DUH) * GROCERY STORE * AN AIRPLANE * LOW-KEY RESTAURANT * AT WORK (THOUGH IT DEPENDS ON YOUR OFFICE) where to wear
  17. 17. Athleisure became widespread in 2016 when key influencers Beyoncé and Rihanna introduced athleisure to the mainstream,
  18. 18. Firstly, technological innovations in synthetic fibers have made products like spandex more flexible, durable, and washa- ble than natural materials. Secondly, the rise of a fitness-con- scious appearance has made yoga pants an effective vector for “conspicuous consumption,” upon their wearers. Finally, ath- letic-casual wear has become increasingly acceptable for use in a wide variety of social situations. Firstly, technological innovations in synthetic fibers have made products like spandex more flexible, durable, and washa- ble than natural materials. Secondly, the rise of a fitness-con- scious appearance has made yoga pants an effective vector for “conspicuous consumption,” upon their wearers. Finally, ath- letic-casual wear has become increasingly acceptable for use in a wide variety of social situations.
  19. 19. the word “athleisure” only appeared in the Merriam-Webster dictionary in 2016, it can be traced back to a 70’s ad.
  20. 20. Many of the clothes that people now consider work-appropriate, incorpo- rate sports-inspired materials like spandex, Lycra, and other synthetic fibers.
  21. 21. Athleisure wear: A tidal wave in the fashion industry
  22. 22. “casual clothing designed to be worn both for exercising and for general use” t symbolizes a decompartmentaliza- tion of sportswear, which, thanks to its elevated design, becomes an everyday outfit able to instantly enhance a look.
  23. 23. thanks...

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