1. AMULYA CHOPRA
Ph: (M) +91 96743 50533 (L) +91 33 23481345 Email: sunnyrocks2984@gmail.com
C 505, Shipra Krishna Vista, Plot No: 14, Ahinisa Khand, Indrapuram, Ghaziabad, UP-201014
Seeking to continue my professionalism, where my dedication, expertise and talent will definitely bring the
organization a sharper edge within the industry. Aspire for a Managerial position to contribute to the company's
growth and in turn ensuring personal growth
S YNOPSIS
A seasoned Business Development professional coupled with a Dual Masters in Business Administration
and Engineering Management from University of Technology, Sydney, Australia offering 2 years of
experience in Marketing
Unique blend of exceptional Sales & Marketing skills, combined with solid business management skills
and the vision to marry novel technologies with new market opportunities
Well-rounded and experienced in Sales Management, Strategic Business Development, Relationship
Building and Public Relations with an excellent track record of increasing business volume
Skillfully align customer and stakeholder needs and expectations with services throughout all phases of
complex marketing and project lifecycles
Drive an organization forward through concrete action, relationship building skills and selling value that
increases perceived value of products and services; communication and negotiation skills
Extensive industry knowledge; keen client needs assessment aptitude; client focused approach that
fosters trust and allegiance; highly trustworthy, ethical and discreet
Conversant with MS Office applications
C ORE S TRENGTHS
Business Planning & Development International Market Exposure
Market Research & Analysis Brand Management
Price Policies Team Management
Customer Relations Strategic Planning & Execution
C AREER SUMMARY
Herbal Tea Centre Pty. Ltd., Sydney, Australia (Aug’09 – Dec’10)
Business Development Manager
Key Deliverables:
Managed a project team of 4 involved in maintaining HTC’s business website and online transactions
Handled distribution and promotional activities along with developing network to increase market
penetration
Introduced marketing programs and strategies for new products and services along with maintaining
inventory tracker
Developed and implemented monthly / quarterly / annual marketing plans, established marketing
budgets and departmental revenue targets
Worked collaboratively and proactively with all customers in enhancing operational improvement and
bringing change in practices for better communication, efficiency, costs and attain better service
Assisted in developing and executing sales & marketing plans, both short and long range, to ensure profit
growth and expansion of company products / services and represented them to customers
Utilized and co-ordinated market research activities which support and grow the business and augment
company’s revenue along with establishing and maintaining relationships with key industry contacts
Maintained cordial relations with customers strengthening benevolence in the market to increase
business profits and maintain business continuity
Identified new markets & prospective clients, developed acquaintances / network and recommended
strategies to drive forward positive opportunities identified
Developed strategies for Brand Management for making HTC brand more familiar within selected market
Developed and designed Price Policies in accordance with the Competition and Product Positioning Map
and updated it according to the quarterly financial results
Prepared Paper Trail and designed Advertising strategies including PR launch for the new products in the
existing product line
Selected Suppliers from both China and India having optimum balance of Quality and Competitive Price
Products for the business

2. Noteworthy Credit:
Efficiently set up the base of the business by gathering information of Suppliers and Tea Market of
Australia, China, Russia and India
Australian Institute of Sales, Marketing & Management, Sydney, Australia (Aug’09 - Jun’10)
Project Engineer
Key Deliverables:
Handled the Sydney Harbor Radio project and organized PR for the launch of the station across Australia
Assisted the team working on the Hardware Division of the Radio Station by providing inputs
Prepared Initial Platform for the newly launched Radio Station by gathering Technical Data including
softwares used
Assisted Senior Manager in setting up the Radio Station online on Web
Marc Edward Agency, Sydney, Australia (Feb’09 – Jul’09)
Brand Ambassador
Key Deliverables:
Was Brand Ambassador for Coty Fragrances; represented brands like Calvin Klein, David Beckham to
customers
Involved in understanding clients’ requirements through close interaction to provide quality deliverables
/ service
Assisted Counter Manager in preparing Sales reports and weekly budgets
Refilled stock and looked for reserves to keep track of products
Noteworthy Credits:
Lead a team of 4 at the store during the peak time of Sales Season
Was offered Counter Manager’s position for consistently achieving quarter targets before time
T RAINING
Client: Idea Cellular Pvt. Ltd., India
Duration: Jun’06 – Sep’06 (Summer Training (B-Tech))
Role: Trainee
Description: Worked in a project called ‘GSM’ Global System for Mobile communications under guidance of
the Project Manager on a training stipend.
A CADEMIC DOSSIER
Masters in Business Administration from University of Technology, Sydney in 2010
Masters in Engineering Management from University of Technology, Sydney in 2009
B Tech in Electronics & Instrumentation from Heritage Institute of Technology, Kolkata in 2008
C ERTIFICATIONS
Successfully accomplished 45-days Java Language training in 3rd year of Engineering at IBM Pvt Ltd, India
Accomplished University of Technology Sydney’s ‘Working Solution’ Program - 2010 on development of
Interpersonal, Communication and Networking skills
P ERSONAL VITAE
Date of Birth: 29th October, 1984
Linguistic Proficiency: English, Hindi, Bengali and Punjabi
References: Furnished upon request