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MARKETING DEVELOPMENT
Analysis to Execution
Passionate marketing professional
Sunny Ryu
S u n n y . r y u @ H o t m a i l ...
Marketing strategy set up flow
Analysis

GET TO KNOW
WHO IS OUR
HVC AND
WHERE ARE
THEY?
•
•
•

Customer
Market
Internal st...
Key consideration of each flow
Analysis
Key
factors

Build program

Set up KPI

Test

Customer
- Usage trends
(By device/p...
Marketing campaign execution process
• It should be considered objective of campaign (what we achieve through campaign)
• ...
Any Question?
Deck produced Microsoft Office 2013

Portfolio: http://bit.ly/15qciFt (Video)
http://slidesha.re/17ZkRYZ(Pre...
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Marketing strategy set up process

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Going to set up marketing program?
Before set up marketing strategy, Would like to suggest get to know our customer, products, and trends and then go to next phase. take a look summarized flow.

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Marketing strategy set up process

  1. 1. MARKETING DEVELOPMENT Analysis to Execution Passionate marketing professional Sunny Ryu S u n n y . r y u @ H o t m a i l . c o m + 8 2 1 0 7 5 9 0 3 4 3 8
  2. 2. Marketing strategy set up flow Analysis GET TO KNOW WHO IS OUR HVC AND WHERE ARE THEY? • • • Customer Market Internal status Build program WHICH MARKETING PROGRAM OR CHANNELS ARE WORKING? Set up KPI WHAT AND HOW MEASURE OUR MARKETING ACTIVITIES? Performance index consider marketing activity results Test NEED ANY ADJUSTMENT OR MODIFY FOR IMPROVEMENT? Program testing and adjustment & optimization Run & Monitoring REVIEW AND ANALYSIS AGAIN FOR NEXT BUSINESS. Quarterly/Annual review and get insight for the next action
  3. 3. Key consideration of each flow Analysis Key factors Build program Set up KPI Test Customer - Usage trends (By device/pattern, # Note, Access, Level, etc.) - Define HVC or not - Active user Vs. not - Other unmanaged Develop marketing channel - Website, event site - Email & newsletter - Social media Owned - # of DB or users - # of Visitors / View - % of Response Earned - # of Social fan - # of Shared - # of Engagement Paid - # of Keywords - # of Imp. - # of Click - # of Register Common - # of download - #/% of Response - # of New names - # of New site(for biz) - # of Leads - % of Conversion (to premium or biz) - % of Re-purchase Program testing and adjustment & optimization Market - Korea market trends - Industry business trends - Device usage trends Internal status - Business status - Web/Newsletter status response rate - Targets and expectation from Korea market (FB/Twitter/blog/Youtube/etc) - Community - Webcast or webinar - Search Engine and 3rd party media for acquisition Develop program - For ambassador / Community - Reward program - Acceleration program - Vertical segment program - *Annual conference * Other marketing program required based on analysis (for each audience) Controls and modify program if needed Run & Monitoring Quarterly/Annual review and get insight for the next action
  4. 4. Marketing campaign execution process • It should be considered objective of campaign (what we achieve through campaign) • Metrics(KPI) also need to set up in previous for measurement • Attractive offers/testing is so important increase response rate Define campaign objective Goal set up Wrap up and follow up Select segment/Focus ed solution or products Launch Set up Offer / Channel/ Contents Test & Simulation
  5. 5. Any Question? Deck produced Microsoft Office 2013 Portfolio: http://bit.ly/15qciFt (Video) http://slidesha.re/17ZkRYZ(Presentation)

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