Outline of Talk: Big companies are disrupted by startups Startups are innovating fast using agile methodologies Southeast Asia has opportunities and yet interesting challenges How big companies can learn from startups Different models of innovation in Singapore How a corporate individual can innovate in a big company

1. LEAN ENTERPRISE
HOW BIG COMPANIES CAN INNOVATE LIKE STARTUPS
ADRIAN TAN
@iadriantan
iadriantan@gmail.com
sg.linkedin/in/iadriantan

2. Introduction
● Entrepreneur-in-Residence
● 5 Years in Technology
● 6 Years in Education
● Founded 2 startups, 1 failed.
● Coach to hundreds of startups in Asia
● Founder Institute/ JFDI Alumni

3. About You
START
UPS
CORPORATE OTHERS

4. Outline
● Big companies are disrupted by startups
● Startups are innovating fast using agile methodologies
● Southeast Asia has opportunities and yet interesting challenges
● How big companies can learn from startups
● Different models of innovation in Singapore
● How a corporate individual can innovate in a big company

5. DISRUPTION

7. DISRUPTION

8. Which one of these companies are worth $70 Billion?

9. VS

10. WHY ARE STARTUPS IMPORTANT?
Responsible for all NET job Creation in the U.S.
http://www.kauffman.org/what-we-do/resources/entrepreneurship-policy-digest/the-importance-of-young-firms-for-economic-growth

11. Where are they now?

12. Startup Tools

13. Startup Methodologies
LEAN STARTUP

14. Big Company
Centralized
Research & Development
WATERFALL DEVELOPMENT

16. Southeast Asia
Opportunities & Challenges

18. Source: OECD

20. Disruption

21. How can we innovate new products
and services for a diverse Southeast
Asia?

22. How Big Companies
Innovate

27. Research
Centre
Business
Unit A
Business
Unit B
Business
Unit C
Which Business Unit? Who is the customer?
New Product/Service
already defined through
traditional BU
Skunkworks style
Away from
Customer
Lack of Feedback
Forms
Steering
Committee
1 year 1 year
20 signatures later
Sunk Cost Bias
Cannot fire team

28. How Big Companies can
Innovate like Startups

29. INNOVATION
PEOPLE PROCESS PRODUCT

30. Startups Big Companies
Fresh ideas
Rejuvenate corporate culture
Scout and Test new technologies
COLLABORATE
Gain market knowledge
Discover industry paint points
Economies of Scale
Gain distribution

31. Startups Big Companies
Why should I work with those
inexperienced young kids in t-shirts?
They don’t even make money?
How do they know the decision they are
making is correct?
THERE ARE MISTAKES ON THEIR
POWERPOINT SLIDES!!!!
COLLABORATE
Why will I want to help the big fat ugly
enemy?
Why should they help me?
They are so slow in making decisions!
They are spending too much time on
powerpoint slides!
CHALLENGES

32. PEOPLE
PROCESS
PRODUCT
TYPES OF COMPANIES
Awareness of Disruption
E.g. TELCOS CAR COMPANIESMEDIA BANKS
*Disclaimer: Adrian’s Working Slide
Hackathons
Innovation Labs
Corporate Accelerator
Corporate Venturing (Investment)
Acqui-Hiring
Space Sharing with Startups
Partnerships

34. Source: Nesta.org.uk ,ff.co, StartupEuropePartnership.eu

35. Corporate Innovation
Examples

38. ● Media Investment arm
● Partners for B2C growth
companies, especially in the
consumer goods,
● Offers TV advertising as platform
● 25K EUR Funding
● 500K EUR of
media volume on
TV

40. Corporate Innovation in
Singapore

41. BANKS
Buying a bank such as Standard Chartered “is
fighting yesterday’s battle.”
“I think the battleground right now is Alibaba and
digital,” he said.
DBS CEO, Piyush Gupta

42. Banks
Hackathons
Innovation Labs
Accelerator Programs

43. And Others...

44. Innovate as a Corporate
Individual

45. INNOVATION
PEOPLE PROCESS PRODUCT
● Creating Buy-In
○ Senior
management
○ Middle Managers
● Emotional appeal beyond
powerpoint slides
○ Accelerator visits,
Start-up events
● Minimal Viable Process
○ Getting small wins
● Intrapreneurship project
● Mentoring a startup
● External Acceleration

46. Questions?
ADRIAN TAN
@iadriantan
iadriantan@gmail.com