1.
Extension Setting
Services
Or
Making Feeds Less Painful
Xerxes Dotiwalla
2015

2.
Agenda
● What are Feeds?
● Why Change?
● The New Way: Extension Setting Services
● Migrating to Extension Setting Services
● Limitations
2

3.
What Are Feeds?
3

4.
What are Feeds?
● Feeds allow you to add dynamic content to
your ads
■ Sitelinks
■ Call
■ App
■ Reviews
■ Location
■ Callouts
■ Customizers
4

5.
Why Change?
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6.
Feeds Are a Pain
● Formerly, Feeds were too much work
○ 4 API Services
■ Feed
■ FeedMapping
■ FeedItem
■ [Customer/Campaign/AdGroup]Feed
● Needed to understand matching
functions, feed attribute mapping, etc.
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7.
Steps (e.g.: Campaign Sitelinks)
● Create the sitelinks feed
FeedAttribute, Feed, FeedOperation
● Populate the feed
FeedItemOperation, FeedItemAttributeValue,
FeedItem
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8.
Steps (cont.)
● Map the feed and placeholder fields
AttributeFieldMapping, FeedMapping,
FeedMappingOperation
● Associate the feed to the campaign
Function, RequestContextOperand,
FunctionArgumentOperand, ConstantOperand,
CampaignFeed, CampaignFeedOperation
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9.
Demo
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10.
10
Ain’t Nobody Got Time For That

11.
We Need Something Easier
● New Extension Setting Services simplify
the most common use cases
○ Sitelinks
○ Call
○ App
○ Reviews
○ Callouts
○ Customizers
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12.
The New Way:
Extension Setting
Services
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13.
What’s New?
● New classes for ad extensions
[Sitelink/Call/App/Review/Callout]FeedItem
● New classes for associating them
[Customer/Campaign/AdGroup]ExtensionSetting
● New services to manage them
[Customer/Campaign/AdGroup]ExtensionSettingService
● Matching functions are created
automatically
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14.
New Steps (Campaign Sitelinks)
● Create and populate the sitelinks feed
SitelinkFeedItem, ExtensionFeedItem,
ExtensionSetting
● Associate the feed to the campaign
CampaignExtensionSetting,
CampaignExtensionSettingOperation
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15.
That’s it!
● No need for mapping attributes
● No need for matching functions
● No need to manage the feed schema
● Call 1 service instead of 4
● Guide
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16.
[Optional]
Migrating to
Extension Setting
Services
16

17.
But I Already did it the Old Way :(
● FeedItems from Feeds created by the
AdWords UI only?
○ No migration needed!
● FeedItems from Custom Feeds using
FeedService?
○ Migration optional, but recommended
○ Migration Guide
○ Each client library has a migration example
○ Java Migration Utility coming soon
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18.
The Old Way Isn’t Going Anywhere
● Your legacy code will continue to work
● Extension Setting Services still use the
same underlying logic
internally
● Just a simplification
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19.
Limitations
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20.
What’s the Catch?
● No support yet for location extensions
● No custom fields or matching functions
● Only one feed per extension type
● Backend feeds created for you have
origin=ADWORDS, so you can’t change the
schema
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21.
So...
● What are Feeds?
● Why Change?
● The New Way: Extension Setting Services
● Migrating to Extension Setting Services
● Limitations
21

22.
Resources
● Old Feeds Guide
● Extension Setting Services Guide
● Migration Guide
● Java Migration Utility coming soon
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