2. For this brief, I chose to research 3D
animated films such as those created
with stop-motion or with a computer.
These films were The Lorax, Up, Puss
In Boots, Tangled and Pirates in an
Adventure with Scientists.
I felt that these films were appropriate
for this brief because they all
premiered within the last three years
and, as a result, they will have
followed more contemporary
marketing strategies than, for
example, the original Wallace and
Gromit shorts would have done. Of
these five films, I have only seen Up
and Tangled, and it is because of these
successful marketing schemes that I
know of the other films.
I have used my findings to put
together a marketing strategy for my
own Children's Animated feature film.
3. Trailer
There will be four trailers posted at separate times on
the internet, in cinemas and on television.
The trailers will each be thirty seconds long and focus on
two different major characters, and the final trailer will
mix them all together.
Internet sites the trailers will be posted on are the
production company’s website and the feature film’s own
website. Internet users will spread them to sites such as
imdb.com and they will reach an even wider audience
this way.
4. Trailer (2)
The trailers will also be shown on TV channels such as
CBBC, CBeebies and the other main children's channels
(such as Disney and Cartoon Network) at all times to
directly attract the target audience.
They will be shown on mainstream TV channels during
early mornings and daytime to attract the parents or
childminders who stay at home with smaller children.
5. Posters
Posters will be displayed inside and outside cinemas
Full-page magazine adverts will run in children’s
magazines such as Beano, Official Jacqueline Wilson and
Moshi Monster magazine
