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Surash patel m gage fipp 2016

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Surash patel m gage fipp 2016

  1. 1. Surash  Patel General  Manager,  Europe
  2. 2. All  this  technology   is  making  us   an;social….
  3. 3. All  this  technology   is  making  us   an;social….
  4. 4. Print Digital Mobile
  5. 5. Mobile  Era 7 2 8 9 1 2 2 5 8 4 Current  World  Popula;on , , ,
  6. 6. Mobile  Era 7 3 5 2 0 1 1 6 0 47 4, , , Mobile  Connec;ons
  7. 7. iPhone 6 launch weekend: Apple sold ~25x more CPU transistors than were in all the PCs on Earth in 1995. Everyone gets a pocket supercomputer. Source:  Apple,  Intel,  a16z  
  8. 8. How  Important  is  Mobile? On average it takes a person 26 hours to report a lost wallet Source: Unisys On average it takes a person 68 minutes to report a lost phone Source: Unisys
  9. 9. The  mobile  era  presents  new   Opportuni;es Challenges & 7  
  10. 10. Mobile  in  Publishing
  11. 11. Smartphone  News  Use  2012-­‐2015 Source:  Reuters
  12. 12. The Bad News NEWS Kim  DUMPED   while  7  months   pregnant!  
  13. 13. The Bad News Ad  Revenue Content User  Experience Ad-­‐Blockers Perceived  as  free 19% $30  Billion Source:  PEW    
  14. 14. The Good News NEWS LEICESTER  CITY   WIN  PREMIER   LEAGUE  
  15. 15. Ad  Revenue Content User  Experience Quality  is   valued Any;me/Anywhere $1.4Bn 80%  Revenue The Good News Mobile  traffic  is   exploding 3  hours  daily  digital  media   consumpNon…   Sources:  Facebook,  PwC      
  16. 16. Digital  Devices  for  Accessing  News  (2015)     UK US +9   +8   +13   +2   Source:  Reuters
  17. 17. Payment  for  Online  News  by  Country  (2015) Source:  Reuters
  18. 18. Mobile  Payments
  19. 19. What  do  your  users  want?   Subscrip;on  ONLY Subscrip;on  + Pay-­‐As-­‐You-­‐Go
  20. 20. FricNon  is  your  enemy  .  .  .  
  21. 21. Convenience  &  immediacy  is  the  main   reason  behind  consumer  interest  in  mobile  payments 210%  predicted  growth  in  the  total  value  of   mobile  payment  transac;ons  in  2016 Source:  emarketer   Mobile  Billing   Driven  by  rising  smartphone  adop;on  and  new  entrants    
  22. 22. Mobile  Billing   Subscrip;on  ONLY Subscrip;on  + Pay-­‐As-­‐You-­‐Go 4x  Higher  conversion  rates   than  debit/credit  card Source:  OnePoll
  23. 23. UK  Digital  Content  Spend  2015  (£4.7bn) Source:  Juniper  Research
  24. 24. Revenues  from  UK  Carrier  Billed  Content  (£M)  2015-­‐2020 Source:  PhoinePayPlus We  an;cipate   par;cularly  strong   growth  revenue  derived   from  e-­‐books  and   magazines £1,600   £1,200   £800   £400   Source:  Juniper  Research
  25. 25. User  Journeys
  26. 26. £   SMS   Mobile  Website   Product     Packages   Payment  Page   Payment   ConfirmaNon   Mobile  Receipt   SMS  +  link   Print     (Text-­‐in)     Desktop   Payment  
  27. 27. Coupons   SMS   Mobile  Receipt  +   Coupon  offer   Mobile  Coupon   NEWS
  28. 28. Top  Brands,  Agencies,  and  Vendors  Choose  mGage   Retail   Finance   Telecoms   Media  
  29. 29. Thank You 800 + Brands SMS  3,600,000  per  hour   Push  1,800,000  per  hour     15 Years (Mobile) Experience 40 Billion Interactions Per Year   L1 Direct Connections Surash  Patel  l  General  Manager,  Europe  l  sp@mGage.com

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