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Benevoland
Ecosystem
Who am I?
 B. Sc. Physics
 7 years as an investment advisor… built $30 million asset
base… studied lots of finance
 5 years operating my own investment banking and
strategic advisory group
 BIG LIFE TRANSITION
 3 year studying philosophy
 Occupy… climate activism
 Explored and written about a number of cutting edge
social change models; technology architecture, social
finance innovation…
 Involved in a number of different alternative culture
communities
 Focusing on creating physical spaces… most recently a
part of the Ruby Lake collective
What is the Essence?
“For peace to reign on Earth,
humans must evolve into new
beings who have learned to see
the whole first.” 
― Immanuel Kant
The Good Country Index
“Do (countries) exist purely to serve
the interests of their own politicians,
businesses and citizens, or are they
actively working for all of humanity
and the whole planet? The debate is
a critical one, because if the first
answer is the correct one, we’re all in
deep trouble.”
What organizational
structure might
support this shift in
perspective?
Energetic Vortex
Google
22 Squared
BGT Partners
Dreamhost
Google
What is the function of
social finance…
impact investing…
charitable giving?
Hypotheses
Function of social finance… charitable
giving… is to make the world a better
place… more specifically to proliferate
social good…
The fundamental bottleneck to this is the
absence of very early stage risk capital
(resources) for projects that are social
mission focused
What Is Our Opportunity?
 Develop a prototype for a solution that
will solve a systemic problem!... To totally
change the game… to make a difference
at a global level…
 Provide capital for very early stage socially
focused projects
 Provide context for later stage projects
(mission driven and otherwise) to support
change activity, develop partnerships…
develop their projects
 Ramp up capacity for the movement for
change in our local area
What are Projects …
Ecosystem?
PROJECT: A group of people working
towards the same goal… with a shared
mission… vision… story
ECOSYSTEM: A group of Projects working
towards the same goal… with a shared
mission… vision… story
They might share the same people,
infrastructure, partners, clients etc.
An Ecosystem of Projects
TIME
TIME
The
UNIFICATION…
COVERGENCE
of Mission…
Vision… Story…
Goals… Intent
What is an Ecosystem?
“An ecosystem is a 
community of living 
organisms…”
“…ecosystems are
defined by the
network of
interactions among
organisms, and
between organisms
and their
environment…”
The whole is
greater than
the sum of
its parts!
Project Ecosystems
In Same
Physical
Space
Unification…
Convergence
served by being
in same physical
location
The Water
cooler effect!
Extended
Ecosystem
Balancing Autonomy and
Synergy
Shared
Vision…
Mission…
Story
Spaces We ‘Live’ in are
Compartmentalized
Life is integrated!
Build a Technology Layer Across the
Ecosystem of Projects
Social Change
Ecosystem
SGEI
So what kind of spaces should we create?
Engaging with Ecosystems
Community…
Culture… Context!
We Generate LIFE..
Boundaries are
Permeable
Ecosystem Best
Practices Open
Sourced
Dialogue with the
World
Internal Resource Flows
Anchor
Tenant
Projects provide
whatever
resources they
can… it might
NOT be money
The Power of Stories: connect to
world through stories
 In media and social media driven world
Stories are disproportionately more
important at any other time in history
 Viral dynamics
 Emotive
So… what mix of projects is in
alignment with this reality?
Ecosystem Intentional Mix
Shared Space Comparison:
physical space and resources
CATEGORY HOT DESK INCUBATOR ECOSYSTEM
Open
Concept
Yes Yes Yes
Private Office Yes Yes Yes
Short Term
Desk Rental
Yes Yes/No No
Shared
Infrastructure
Yes Yes Yes
Restaurant…
gym…
No No Yes
Investment
Fund
No Yes Yes
Tech Platform No No Yes
CATEGORY HOT DESK INCUBATOR ECOSYSTEM
Shared
Vision… Story
No No Yes
Vertical Focus No Yes No
Funding
Strategy
No No Yes
Structure
Agnostic
Yes No Yes
Group
Process
Yes Yes Yes
Gatherings
and Events
Yes Yes Yes (more)
Internal
Resource
Flow
No No Yes
Shared Space Comparison:
system level
Cheil
JWT
Pensar
Skype
Skype
Rethinking Resource
Allocation
The Paradigm Shift
Systemic of View of Projects… from one
project at a time to groups of projects
Systemic View of Resource Allocation…
from funding one project at a time to
funding one ecosystem at a time!
Flow capital directly from financially
motivated investors to socially
motivated projects
What is a Social Venture?
There are many definitions. I am
offering the following…
‘Projects, the objective of which is to
bring about positive social change’
Note that, there is no reference to said
projects necessarily having to make
money in this definition
The Funding Cycle
Projects are fluid…
people have good
intentions… plans
are forming
What is the Problem Being
Solved?
 Lack of resources (cash and in-
kind) for germination stage and
pre-proof of concept social
innovators… which is a systemic
problem
… why is this a systemic problem?
The Systemic Problem
 Seed stage social innovation
projects (as defined) carry very
high risk and very little financial
return potential (by definition)
 This is to be contrasted with
financially motivated projects
which behaves like…
‘Financial Driven’ Angel Investments…
return distributions
Socially motivated
investments don’t
have this return
potential
Seed stage Social
investments have
high risk and
moderate return
potential
All seed stage projects are risky but some that are profit
motivated do really well!... This compensates for all those that
do poorly…
Guess where the funding
bottleneck is?
Germination and Pre
Proof of Concept
Proof of Concept
Mid Stage
Late
Stage
No $
Small $
Volume of Ventures
Some $
Huge $!
Traditional Funding Mindset…
Single Project Scalability Principle
Scalability: support the one project that
has the highest probability of doing
extraordinarily well.
Problem…
 Ignores 9/10 projects
 Reinforces survival of the fittest
Underlying Perspective
 Competition versus cooperation
Social Change and Cultural Change…
proliferating social entrepreneurship
The Problem with the One Project Scalability
model…
Is it better to fund 1 * $200,000 into a great
project that will scale… or 10 * $20,000 into
smaller unproven projects?
Not clear from a financial perspective
A definite NO from a cultural change
perspective
The Cultural Mix
Is it better to have?...
Highly
Scalable
Projects
Moderately
Scalable Projects
From the perspective of the
system... The world!... How do
we scale the entire system?
Distribution of Lease Payments
(costs)… sufficient in aggregate
Organization Type Lease Payment Capacity
For Profit Service Profit Service
Providers
Strong cash flow… and ability
to cover lease payments
Established Social Business
Service Providers
Reasonable cash flow… and
ability to cover lease payments
Early Stage (post proof of
concept) Service providers
Some cash flow… can manage
reduced lease payments
Pre Proof of Concept Service
Providers
No cash flow… no ability to
cover lease payments
Hypothetical Project Mix
SERVICE
TYPE
For Profit Social
Venture
Not-for-
Profit
Technology Technology
infrastructure/web
development
Strategy Business/strategic
planning
Media Film, video,
content
development
Social
Change
Crowdfunding Anti Pipeline
Activists
Financing Ecosystems
Manager
Company Company Company Company Company
Financial Capital Pool
Investor Investor Investor Investor
Traditional Pooled Capital
Distribution Models
Ecosystem Pooled Fund Capital
Distribution Models
Corp
Not for
Profit
Charity Charity Corp.
Ecosystem Pooled Fund
Investor Investor Investor Investor
Cooperative
Crowdfunded Creative
Structures Targeted at
Financing Ecosystem
Social Good Ecosystem
Incubator
Finance: the current
paradigm
Two Problems…
1.Quantification of Social return
2.Mission drift
Beyond Social Finance
Zero Coupon Principle Guaranteed
Social Good Bond… an example
 Raise $1,000,000 via Social Good Bond
 Invest $930,700 in a 5 year zero coupon
bond guaranteeing investors their principle
back
 Invest $69,300 in ….. A project… a pool
that can invest in other projects…

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Beneovland ecosystempresentation 2

  • 2. Who am I?  B. Sc. Physics  7 years as an investment advisor… built $30 million asset base… studied lots of finance  5 years operating my own investment banking and strategic advisory group  BIG LIFE TRANSITION  3 year studying philosophy  Occupy… climate activism  Explored and written about a number of cutting edge social change models; technology architecture, social finance innovation…  Involved in a number of different alternative culture communities  Focusing on creating physical spaces… most recently a part of the Ruby Lake collective
  • 3. What is the Essence? “For peace to reign on Earth, humans must evolve into new beings who have learned to see the whole first.”  ― Immanuel Kant
  • 4. The Good Country Index “Do (countries) exist purely to serve the interests of their own politicians, businesses and citizens, or are they actively working for all of humanity and the whole planet? The debate is a critical one, because if the first answer is the correct one, we’re all in deep trouble.”
  • 5. What organizational structure might support this shift in perspective?
  • 12. What is the function of social finance… impact investing… charitable giving?
  • 13. Hypotheses Function of social finance… charitable giving… is to make the world a better place… more specifically to proliferate social good… The fundamental bottleneck to this is the absence of very early stage risk capital (resources) for projects that are social mission focused
  • 14. What Is Our Opportunity?  Develop a prototype for a solution that will solve a systemic problem!... To totally change the game… to make a difference at a global level…  Provide capital for very early stage socially focused projects  Provide context for later stage projects (mission driven and otherwise) to support change activity, develop partnerships… develop their projects  Ramp up capacity for the movement for change in our local area
  • 15. What are Projects … Ecosystem? PROJECT: A group of people working towards the same goal… with a shared mission… vision… story ECOSYSTEM: A group of Projects working towards the same goal… with a shared mission… vision… story They might share the same people, infrastructure, partners, clients etc.
  • 16. An Ecosystem of Projects TIME TIME The UNIFICATION… COVERGENCE of Mission… Vision… Story… Goals… Intent
  • 17. What is an Ecosystem? “An ecosystem is a  community of living  organisms…” “…ecosystems are defined by the network of interactions among organisms, and between organisms and their environment…” The whole is greater than the sum of its parts!
  • 18. Project Ecosystems In Same Physical Space Unification… Convergence served by being in same physical location The Water cooler effect! Extended Ecosystem
  • 20. Spaces We ‘Live’ in are Compartmentalized Life is integrated!
  • 21. Build a Technology Layer Across the Ecosystem of Projects Social Change Ecosystem SGEI So what kind of spaces should we create?
  • 22. Engaging with Ecosystems Community… Culture… Context! We Generate LIFE.. Boundaries are Permeable Ecosystem Best Practices Open Sourced Dialogue with the World
  • 23. Internal Resource Flows Anchor Tenant Projects provide whatever resources they can… it might NOT be money
  • 24. The Power of Stories: connect to world through stories  In media and social media driven world Stories are disproportionately more important at any other time in history  Viral dynamics  Emotive So… what mix of projects is in alignment with this reality?
  • 26. Shared Space Comparison: physical space and resources CATEGORY HOT DESK INCUBATOR ECOSYSTEM Open Concept Yes Yes Yes Private Office Yes Yes Yes Short Term Desk Rental Yes Yes/No No Shared Infrastructure Yes Yes Yes Restaurant… gym… No No Yes Investment Fund No Yes Yes Tech Platform No No Yes
  • 27. CATEGORY HOT DESK INCUBATOR ECOSYSTEM Shared Vision… Story No No Yes Vertical Focus No Yes No Funding Strategy No No Yes Structure Agnostic Yes No Yes Group Process Yes Yes Yes Gatherings and Events Yes Yes Yes (more) Internal Resource Flow No No Yes Shared Space Comparison: system level
  • 28. Cheil
  • 29. JWT
  • 31. Skype
  • 32. Skype
  • 34. The Paradigm Shift Systemic of View of Projects… from one project at a time to groups of projects Systemic View of Resource Allocation… from funding one project at a time to funding one ecosystem at a time! Flow capital directly from financially motivated investors to socially motivated projects
  • 35. What is a Social Venture? There are many definitions. I am offering the following… ‘Projects, the objective of which is to bring about positive social change’ Note that, there is no reference to said projects necessarily having to make money in this definition
  • 36. The Funding Cycle Projects are fluid… people have good intentions… plans are forming
  • 37. What is the Problem Being Solved?  Lack of resources (cash and in- kind) for germination stage and pre-proof of concept social innovators… which is a systemic problem … why is this a systemic problem?
  • 38. The Systemic Problem  Seed stage social innovation projects (as defined) carry very high risk and very little financial return potential (by definition)  This is to be contrasted with financially motivated projects which behaves like…
  • 39. ‘Financial Driven’ Angel Investments… return distributions Socially motivated investments don’t have this return potential Seed stage Social investments have high risk and moderate return potential All seed stage projects are risky but some that are profit motivated do really well!... This compensates for all those that do poorly…
  • 40. Guess where the funding bottleneck is? Germination and Pre Proof of Concept Proof of Concept Mid Stage Late Stage No $ Small $ Volume of Ventures Some $ Huge $!
  • 41. Traditional Funding Mindset… Single Project Scalability Principle Scalability: support the one project that has the highest probability of doing extraordinarily well. Problem…  Ignores 9/10 projects  Reinforces survival of the fittest Underlying Perspective  Competition versus cooperation
  • 42. Social Change and Cultural Change… proliferating social entrepreneurship The Problem with the One Project Scalability model… Is it better to fund 1 * $200,000 into a great project that will scale… or 10 * $20,000 into smaller unproven projects? Not clear from a financial perspective A definite NO from a cultural change perspective
  • 43. The Cultural Mix Is it better to have?... Highly Scalable Projects Moderately Scalable Projects From the perspective of the system... The world!... How do we scale the entire system?
  • 44. Distribution of Lease Payments (costs)… sufficient in aggregate Organization Type Lease Payment Capacity For Profit Service Profit Service Providers Strong cash flow… and ability to cover lease payments Established Social Business Service Providers Reasonable cash flow… and ability to cover lease payments Early Stage (post proof of concept) Service providers Some cash flow… can manage reduced lease payments Pre Proof of Concept Service Providers No cash flow… no ability to cover lease payments
  • 45. Hypothetical Project Mix SERVICE TYPE For Profit Social Venture Not-for- Profit Technology Technology infrastructure/web development Strategy Business/strategic planning Media Film, video, content development Social Change Crowdfunding Anti Pipeline Activists
  • 47. Manager Company Company Company Company Company Financial Capital Pool Investor Investor Investor Investor Traditional Pooled Capital Distribution Models
  • 48. Ecosystem Pooled Fund Capital Distribution Models Corp Not for Profit Charity Charity Corp. Ecosystem Pooled Fund Investor Investor Investor Investor Cooperative Crowdfunded Creative Structures Targeted at Financing Ecosystem Social Good Ecosystem Incubator
  • 49. Finance: the current paradigm Two Problems… 1.Quantification of Social return 2.Mission drift
  • 51. Zero Coupon Principle Guaranteed Social Good Bond… an example  Raise $1,000,000 via Social Good Bond  Invest $930,700 in a 5 year zero coupon bond guaranteeing investors their principle back  Invest $69,300 in ….. A project… a pool that can invest in other projects…