There is not a business in the world that should not have an email list. Your email list is the chance to communicate with your target market on a regular basis enabling you to stay firm;y in their minds. Beware that if you send so much as a sniff of spam you will shed subscribers like you wont believe. This presentation will guide you through what you should be emailing your list and when.

1. WHEN AND WHAT TO EMAIL TO
YOUR LIST?
By Susan Harrison
wwww.harrisonkenyon.com

2. WHEN AND WHAT TO EMAIL TO
YOUR LIST?
It’s great to be told that you need to build
a list which you can send emails to. The
problem is that once you have all the
technical stuff set up, you don’t always
know what to put in your emails.

3. WHEN AND WHAT TO EMAIL TO
YOUR LIST?
One big question that I often get asked is how
often to email a list. This can be a difficult
question to answer. First it will depend on how
you train your list from the beginning. If you only
send out rare emails your list is likely to forget
who you are. So when you do send out an email it
will probably go unnoticed.

4. WHEN AND WHAT TO EMAIL TO
YOUR LIST?
On the flipside if you always send out
regular emails from the start, you are
training your subscribers to expect an
email from you every few days. Some
marketers successfully email their lists
several times a day!

5. WHEN AND WHAT TO EMAIL TO
YOUR LIST?
From our experience we find that most
people don’t mind 3 or 4 emails each week.
This is as long as you provide great content
that is helpful and informative.
So what type of content can you offer?

6. WHEN AND WHAT TO EMAIL TO
YOUR LIST?
This is the next problem that marketers have.
Sending out the first few emails is easy and
you have lots to say. But as the weeks go on
you don’t always know what to say, and this is
when you start to email less frequently.

7. WHEN AND WHAT TO EMAIL TO
YOUR LIST?
Here’s some great ways to find content. One
of the easiest ways is to set up a Google Alert
in your business or niche. Then you simply
talk about the latest news in this area. The
same can be done with an RSS feed, set up a
RSS Reader and each morning check it for
updates.

8. WHEN AND WHAT TO EMAIL TO
YOUR LIST?
Other ideas for content include talking about
business related news and news about your
local area. You may support a charity or
organization and this gives you something to
talk about. Maybe you are into a certain
sports team or have hobby that you do
regularly.

9. WHEN AND WHAT TO EMAIL TO
YOUR LIST?
You can also send links to things on your
Facebook page that you like as well as your
blog posts. When you start looking for things
to write about you will be amazed at how
many ideas come to you.

10. WHEN AND WHAT TO EMAIL TO
YOUR LIST?
By talking about other things in your emails
you are presenting yourself as a ‘real’ person.
This is so important as you want your list to
know who you are and what is happening in
your life. When you do this you may just be
surprised at how many of your subscribers
start sending you emails.

11. WHEN AND WHAT TO EMAIL TO
YOUR LIST?
Start learning how to build a targeted list now
at Harrison Kenyon Marketing