Your Ultimate Guide to Blogging Success

1Blogging Success Stories
Harrison Kenyon Marketing
www.harrisonkenyon.com

• Two hottest topics on the
internet: Blogging and
WordPress.
• Emergence and growth of
blogs – late 1990s
• WordPress hit the world –
2003
Introduction
www.harrisonkenyon.com

• Personal diary.
• Daily pulpit.
• Collaborative space.
• Political soapbox.
• Breaking news outlet.
• Collection of links.
• Your own private thoughts.
• Memos to the world.
~ Blogger
Blog

• Where the Internet is about
availability of information,
blogging is about making
information creation available
to anyone.
• Blogging is using a new
medium for what it is good for
- connecting and interacting
~ George Siemens
Blogging

• Personal blog
• Corporate blog
• Microblog
• vlog
• Photoblog
• Audio blogs
• Moblog
• edublogs
Types of Blogs

• Blogger, Affiliate Marketer.
WordPress Junkie.
• Started using WordPress –
2007 – BloggingTips
• Likes WordPress because:
• number of plugins and
themes available.
• Flexibility due to plugins.
• Best CMS online.
• Easy to use.
Kevin Muldoon

• WP improvement wishlist:
• Comment system-extremely
vulnerable to spam and
hacking attacks.
• Core version of WP needs
to be more secure and less
susceptible to attacks.
• How WP has helped:
• Sold 2 good content blogs.
• WP blogs are easier to sell
on Flippa.
Kevin Muldoon

• Super-affiliate offering
Affiliate Marketing tips.
• Six-figure purchase of
BloggingTips from successful
blogger, Kevin Muldoon.
2007 – ZacJohnson.com
Zac Johnson

• Free, very easy to use and
install.
• Powerful.
• Would not have started
ZacJohnson.com without
WP.
Zac Johnson

• Business consultant.
2007.
• Easy to outsource.
• WP remained simple at its
core over years of
development.
• Customizable
functionalities are added in
the form of plugins.
Nicole Dean

• Security.
• Allowed two-way
communication –get to
know readers more through
their comments.
• Able to streamline more,
and be more productive.
• Ties into social media
nicely.
Nicole Dean

• Business coach.
Late 2009.
• Other successful
entrepreneurs were using it.
• Easy to learn and maintain.
• Great flexibility and
functionality.
• No tech skills required.
• Easy to teach.
Celene Harrelson

• Empowers non-techie people
to have complete control over
business.
• Happy with current status.
• Facilitates teaching.
• Simple SEO, fast results.
• More income for me and
client.
Celene Harrelson

• Training center for small
business.
• Courses-WordPress, Gimp.
• Runs affiliate referrals, podcast.
• Started using WordPress – 2006.
• Ability to make fast changes
to site customization.
• Plugins added many features
quickly.
• Caters to both blog and static
pages.
Angela Wills

• Removal of comment spam
and hackers.
• All 13 websites built on
WordPress.
• Helped hundreds of small
business owners learn
WordPress with highly
successful and popular
training program.
Angela Wills

• Themes
• Provides structure for WP
core system. Displays features
in different styles.
• Plugins
• Separate small programs.
• Plugs in to current theme to
offer additional features.
• Widgets
• Add content and features to
the sidebars of a page.
WordPress

Popular Plugins
Quotable Jetpack
CodePress Admin
Columns
Digg Digg Formidable
Broken Link
Checker
User Role Editor VaultPress
Comment Luv
Premium
WPTouch
Gravity Forms-
Contact Form 7
W3 Total Cache
Super Styles
Ultimate
TinyMCE
Foobar
WordPress SEO Page Links To
WordPress
Editorial Calendar
Hangout Plugin Podpress Pretty Link
Exclude Pages
from Navigation
Subscribers
Magnet
nrelate Related
Content
Akismet Shareaholic WP-Polls
Uji countdown Duplicate Post

1. Decide and commit to starting
and maintaining a blog.
2. What is the objective of the
blog?
3. Who is the audience?
4. Decide on the name of your
blog.
5. Install WordPress.
6. Decide on the design issues.
7. Decide on the functions of the
blog.
Tasks

8. Install the selected theme and
plugins.
9. Write the ‘About’ post.
10.Set up the ‘Contact Page’.
11.Write at least 3 good articles.
12.Offer a newsletter signup form
or a valuable free report, ebook,
templates or anything that
offers good value to your
prospective reader.
Tasks

13.Publicise your blog in social
media.
14.Get the conversation going.
15.Teamwork – collaborate.
16.Keep adding relevant contents.
17.Monitor the traffic.
18.Work on opportunities to
monetise the blog.
Tasks

1.Number of visits
2.Percentage of new visits
3.Visits from search engines
4.Source of traffic
5.Bounce rate
6.Pages / visit (length of stay)
7.Referrals from other sites
8.Conversion
9.Number and quality of
comments
10.Content sharing on social
media
Measures

Obstacles to blogging success
• Thinking that blogging is an
easy path to wealth but are
unwilling to put in real effort.
• Does not take blogging
seriously.
• Blog about topics that one is not
passionate about.
• Does not manage it like a
business.
• Does not promote the blog.
• Wrong business model.

Tips for WordPress for Business
1. Keep it simple.
2. Offer a great opt-in.
3. Categorized for easy access.
4. Add a search box.
5. Add product images.
6. Add Contact information.
7. Domain name.
8. Shopping cart.
9. Your picture.
10.Landing page – static or latest
post.

Avoid these mistakes
1. Not backing up.
2. Ignoring WordPress updates.
3. Not using suitable plugins.
4. Using the default Favicon.
5. Not mobile friendly.
6. Website / Blog takes too long to
load.

Avoid these mistakes
7. Homepage is displaying full
length posts. The ‘read more’
feature is recommended.
8. Having inactive plugin and
themes. This is a security risk as
hacks can happen.
9. Not integrating with social
media.

FAQ
Q: How do I know if my blog will
be read?
Answer
• Good content.
• SEO.
• Provide RSS feed.
• Publicise in social media
platform.

FAQ
Q: How do I know if my content
has been copied?
Answer
Find out using:
• Copyscape, or
• through your trackbacks in
WordPress or
• Google Alert

FAQ
Q: What if I run out of ideas on
what to write, or if the progress is
slow?
Answer
•Collaborate with other bloggers.
http://myblogguest.com
•Outsource.
•Use PLR.
•Always check quality and edit.

FAQ
Q: What is the difference between
wordpress.com and
wordpress.org?
Answer
•wordpress.com:
• content is hosted with
wordpress.com.
• Use all features on site.

FAQ
Q: What is the difference between
wordpress.com and
wordpress.org?
Answer
•wordpress.org:
• Install the WordPress
software on your own server.
• Add features using themes,
plugins, widgets.

FAQ
Q: Can I build a career on Blogging
and WordPress?
Answer
•Career options (WordPress):
• trainers and consultants in
WordPress.
• business developing
WordPress themes and
plugins.

FAQ
Q: Can I build a career on Blogging
and WordPress?
Answer
•Career options (Blogger):
• Professional blogger –
freelance or corporate.
• Marketing.
• Copywriting.

Conclusion
• Blogging is a profession.
• WordPress is the tool.
• Sharpen the use of the tool and
perfect your writing skills.
• Learn to promote your work.
• Be consistent to gain
momentum.
• Success is possible!
Now visit
• Harrison Kenyon Marketing for
more expert marketing advice .

Your Ultimate Guide to Blogging Success

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