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Susan McPherson

Photo de profil de Susan McPherson
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  • 18 SlideShare
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    • Greater New York City Area, NY, United States
  • Travail Founder and CEO at McPherson Strategies
  • Secteur Advertising / Marketing / PR
  • Site Web susanmcpherson1.wix.com/susanmcpherson
  • Discussions en conférence récentes
    • Ignite 2012
    • Boston College Center for Corp Citizenship
    • CECP Corporate Philanthropy Summit
  • À propos Susan McPherson, is a serial connector, passionate cause marketer and corporate responsibility expert. She is founder of McPherson Strategies, a consultancy focused on the intersection between brands and social good where she advises both corporations and growing nonprofits on how best to partner, build advocacy and drive visibility for their causes and initiatives. She’s a regular contributor to the Harvard Business Review, Triple Pundit and Forbes and has 25+ years experience in marketing, public relations and sustainability communications. Prior to launching her consultancy, McPherson was a senior vice president at Fenton Communications and vice president, CSR services at PR Newswire. ...
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Abonnés (845)
  • David Johnston
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  • Victor Jung
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  • Kay Tu
Following (708)
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  • Renata Urbano Barbosa Romero
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Tout voir Likes (8)

  • Advertising & Social Good: A Perfect Marriage or a Recipe for Disaster Advertising & Social Good: A ... par susanmcp1 il y a 6 ans
  • Moving Towards Insights-Driven Strategies Moving Towards Insights-Drive... par missrogue il y a 6 ans
  • How To Integrate Philanthropy Into Your Enterprise (Silicon Valley Innovation Center) How To Integrate Philanthropy... par jtrell il y a 7 ans
  • How Hashtag Activism is Becoming a Women's Game How Hashtag Activism is Becom... par susanmcp1 il y a 8 ans
  • What's New and Exciting In Social Media (Q1 2013) What's New and Exciting In So... par sloaneberrent il y a 9 ans
  • The international CSR Twitter and blogosphere The international CSR Twitter... par fpattberg il y a 10 ans
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  • Langue courante: Français
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