This document provides information about an upcoming event hosted by the American Marketing Association Milwaukee Chapter. It summarizes the event details, including an introduction by the marketing director of Promega, upcoming local and national AMA programs, reasons to join the AMA, leadership and volunteer opportunities, and special offers for members.

1. Master the Skills for Global Marketing Success Presented by: Karen Weed, Marketing Services Director Promega Milwaukee Chapter

2. Join the Conversation Help us create a “lesson’s learned” section on our chapter blog at AMAMilwaukee.WordPress.com Post live Tweets during the event using #AMAMKE and be sure to followTwitter.com/AMAMilwaukee Share your comments on our Facebook Page and be sure to like American Marketing Association – Milwaukee Chapter Milwaukee Chapter

3. Upcoming National Program May 17-18: B2B Social Media Workshop Dana VanDen Heuvel, Founder The MarketingSavant Group Learn to build a complete B2B multi-channel, social media enabled marketing strategy Grow your base of followers, fans, readers and engaged participants across all social media channels Align social media with the industrial Buying process Details and registration at AMAMilwaukee.org Milwaukee Chapter

4. Upcoming Local Programs May 10: Extending a Heritage Brand Diane Hund, Director of Marketing Ball Horticulture Company June 21: Engaging Management and Internals in a Successful Merger Lee Berg, Vice President Marketing & John Borgen, Vice President Fraternal Catholic Financial July 19: Agency Crawl Tour local west side creative shops including Bader Ruter, Johnson Direct & GMR Details and registration at AMAMilwaukee.org Milwaukee Chapter

5. Upcoming Local Programs August 16: Excellence in Marketing: Case Study 2010 Excellence in Marketing Award Winner September 20: Marketing That Makes a Difference in Our Community Chellee Siewert, Vice President of Marketing Milwaukee Wave October 18: Making Milwaukee the Water Capital of the United StatesPresented by: Rich Meeusen, President, Badger Meter Details and registration at AMAMilwaukee.org Milwaukee Chapter

6. About the AMA The American Marketing Association is the largest marketing association in North America. It’s a professional association for individuals involved in the practice, teaching and study of marketing worldwide. It’s also the source that marketers turn to every day to deepen their marketing expertise, elevate their careers, and, ultimately, achieve better results. Milwaukee Chapter

7. Reasons to Join the AMA Enhance Your Knowledge and Skills • briefings and case studies• articles and white papers best practices • publications including Marketing News • professional certified marketerTMprogram Milwaukee Chapter

8. Reasons to Join the AMA Build Your Network• members from every discipline (30,000+ across U.S.) • local programs & events • committee involvement • speakers’ bureau • LinkedIn, Facebook & Twitter presence • national conferences Milwaukee Chapter

9. Reasons to Join the AMA Advance Your Career • dynamic, live presentations • social & networking events • weekly webcasts • in-depth training programs • job board for job seekers and employers • ask the expert resource Milwaukee Chapter

10. Reasons to Join the AMA Collaborate with Others • connect & exchange ideas • participate in special interest groups volunteer on a committee or as an officer identify strategic partners Milwaukee Chapter

11. Special Membership Offer Join AMA today and select from two exclusive offers: Receive a $20 Amazon.com Gift Card* with AMA Membership OR Get a $200 AMA conference coupon PLUSJoin now and we’ll also waive the $30 activation fee. Visit JoinTheAMA.com. Both offers expire May 31, 2011; limited to new members only, renewals excluded *Amazon.com is not a sponsor of this promotion Milwaukee Chapter

12. Welcome New Members Roxanne Betts Student Patrick Dietz Douglas Dynamics Jeff Henry Brad Korkow Society Insurance Maura Packham Quad Graphics Robyn Rushing Lakeview Specialty Hospital John Suberlak Bradley Corporation Harley Thomas IV Melissa Werth Student New Members from February & March of 2011 Milwaukee Chapter

13. AMA Group Membership The Key to a Stronger Marketing Team Join Today and Save Up to 32% on Dues. Groups of 4-9 save an average of 16% Group of 10+ save an average of 32% Group membership is available to all organizations in the U.S. and Canada. Multiple business units or branches with the same parent organization or company name qualify. Milwaukee Chapter

14. Bridge Membership Collegiate AMA members can continue to take advantage of the benefits of AMA membership at a reduced price following graduation. Bridge Membership includes a subscription to Marketing News for only $75 a year for up to three years. Grow with AMA. Let it be the source you turn to for information, resources, education, training, and professional networking as you launch your career. Milwaukee Chapter

15. 2011-2012 Leadership Team President Elect: Craig Gagnon Gagnon Partnership President: Susen Rasmussen bvk Past President: Kelly Rudy The Paranet Group VP Finance: Dean Jones Marshall & Ilsley Corp. Executive Director: Maggie Skarich Secretary: Toffee Coleman Milwaukee Chapter

16. 2011-2012 Directors Vice Chair Communications: Rachel Rich Marshall & Ilsley Corp. Vice Chair Communications: Stephen Palmer WSI Internet Consulting VP Membership: Mark TruesdellAutumn Consulting VP Collegiate Relations: Mike Long STRATEC Security Corp. VP Special Interest Groups: Michelle Kionka MRA VP Sponsorship: Kevin Scharnek14 West Milwaukee Chapter

17. Special Interest Groups AMA Milwaukee's Special Interest Groups (SIGs) are communities of AMA members and non-members who are interested in sharing ideas, knowledge and experiences with others in their field. They offer an opportunity for ongoing interaction among professionals. Membership in two SIGs is complimentary to all AMA-Milwaukee members. Non-members may participate in an AMA SIG at an annual cost of $50 per group. Milwaukee Chapter

18. Special Interest Groups Currently AMA Milwaukee offers the following SIGs: Direct marketing Market research Currently under development: Non-profit marketing Healthcare marketing If you are interested in leading a SIG or joining one, let a board member know or contact our office for more information. Milwaukee Chapter

19. Maximize Your Investment Benefits of professional membership pay off in direct proportion to your involvement. If you are looking to grow personally, network, advance your career, develop leadership skills or just want to make a difference in your field, join the Milwaukee Chapter of AMA. Looking to maximize your investment? Become an AMA volunteer or officer. Milwaukee Chapter

20. Volunteer Opportunities Available opportunities include: website member recruitment publicity fundraising collegiate relations event planning member retention e-newsletter speaker selection media relations social media member orientation and more! Milwaukee Chapter

21. Give a Little and Get a Lot Join the AMA Milwaukee leadership team for hors d’oeuvres and drinks at a casual, Volunteer Recruitment & Recognition Event. WHEN: Thursday, June 2 from 5:00-7:30 p.m.WHERE: Ryan Braun’s GraffitoThis member-only event is limited to 60 attendees and advanced registration is required. Watch for more details. Milwaukee Chapter

22. Keys to a Winning Team Hosted a “lunch ‘n learn” lately? Did you know there are over 100FREE webcasts and podcasts available to membersvia AMA’s online multimedia gallery Join marketing thought leaders as they cover today's most relevant marketing challenges and advances from ROI to Branding to Web 2.0. Milwaukee Chapter

23. April Local Webcast April 20th: Web Surveys: New Methods that Give Marketers Total Control Learn state-of-the-art research techniques employed by ESPN.com, Xerox and thousands of others! Ryan Smith, Founder of Qualtrics, will explore cutting-edge website research and discuss simple research vehicles to: Collect mobile feedback on PDAs Target visitors based upon web history, time on site, etc. Cut your IT department out of the research process Increase response rates through question types Program starts at 12 p.m. and will include a Q&A session. Registration at AMAMilwaukee.org. Milwaukee Chapter

24. April National Webcasts April 15th: Building Trusted Client Relationships Through Secure Data Collection April 19th: Best Practices for Increasing Impact Throughout the Sales Lifecycle April 20th: Healthcare Social Media: The Conversation That Is Defining Your Brand April 21st: Content Marketing Bootcamp: 5 Simple Steps to Get Started All Webcasts are from 12:00-1:00 p.m. CST Milwaukee Chapter

25. April National Webcasts April 26th: Building a Customer Feedback Program That Rocks April 27th: Content Rules: How to Create Content that Ignites Your Business All Webcasts are from 12:00-1:00 p.m. CST Milwaukee Chapter

26. Advertising Opportunities Looking to reach more marketers?Advertise with American Marketing Association! Today’s segmented, fast-paced world presents new challenges to advertisers—especially when it comes to reaching marketing professionals. That’s why your local chapter of the American Marketing Association has made it easier than ever to get your message out. A range of advertising and sponsorship opportunities is available. Whether your goal is to increase brand awareness, generate leads, retain existing customers or acquire new clients, AMA can help you achieve results. Milwaukee Chapter

27. Thank You to Our Sponsors Milwaukee Chapter

28. Visit Us Online You’ll Find Us at AMAMilwaukee.org or… AMAMilwaukee.WordPress.com Twitter.com/AMAMilwaukee Search for American Marketing Association – Milwaukee Chapter Search Groups for “Milwaukee Chapter” Milwaukee Chapter