1. NDMVP’S KBT COE,
NASHIK
MBA- I

2. HERO MOTOCORP LTD.
 Presented
By: Sushant Nasikkar
 Swanand Sonawani
 Mangesh mahajan
 Atul Kamble

3. Industry
Automotive
Type
Public Company
Founded
19 January 1984
Founder(s)
Brijmohan Lall Munjal
Headquarters
New Delhi, India
Area served
India, Sri Lanka
Key people
Deya Varadh Sens (Chairman)
Pawan Munjal (MD & CEO)
Products
Motorcycles, scooters, three-wheeler vehicles

4. HISTORY & BACKGROUND
Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is
the world's largest manufacturer of two - wheelers, based in
India.
 In 2001, the company achieved the coveted position of being
the largest two-wheeler manufacturing company in India and
also, the 'World No.1' two-wheeler company in terms of unit
volume sales in a calendar year. Hero MotoCorp Ltd. continues
to maintain this position till date.
 Hero Honda started in 1984 as a joint venture between Hero
Cycles of India and Honda of Japan.
 The joint venture between India's Hero Group and Honda
Motor Company, Japan has not only created the world's single
largest two wheeler company but also one of the most
successful joint ventures worldwide.


5. In December 2010, the board of directors of the Hero Honda Group
have decided to terminate the joint venture between Hero Group of
India and Honda of Japan in a phased manner.
 Under the joint venture Hero Group could not export to
international markets (except Sri Lanka and Nepal) and the
termination would mean that Hero Group can now export.
 Since the beginning, the Hero Group relied on their Japanese
partner Honda for the technology in their bikes.
 Honda will continue to provide technology to Hero Honda
motorbikes until 2014 for existing as well as future models.
 in August 2011 the company was renamed Hero MotoCorp with a
new corporate identity.


6.  Vision
The story of Hero Honda began with a simple vision –
the vision of a mobile and an empowered India, powered by
its two wheelers. Hero MotoCorp Ltd., company's new
identity, reflects its commitment towards providing world
class mobility solutions with renewed focus on expanding
company's footprint In the global arena.
 Mission
Hero MotoCorp’s mission is to become a global enterprise fulfilling its customers'
needs and aspirations for mobility, setting benchmarks in technology, styling and
quality so that it converts its customers into its brand advocates.

7. 
STRATEGY
Hero MotoCorp’s key strategies are to build
a robust product portfolio across categories, explore
growth opportunities globally, continuously improve
its operational efficiency, aggressively expand its reach
to customers, continue to invest in brand building
activities and ensure customer and shareholder delight.

Brand
The new Hero is rising and is poised to shine on the global arena.
Company's new identity "Hero MotoCorp Ltd." is truly reflective of its vision to
strengthen focus on mobility and technology and creating
global footprint. Building and promoting new brand
identity will be central to all its initiatives, utilizing
every opportunity and leveraging its strong presence
across sports, entertainment and ground-level activation

8. 
MANUFACTURING
Hero MotoCorp two wheelers are manufactured
across 3 globally benchmarked manufacturing facilities.
Two of these are based at Gurgaon and Dharuhera
which are located in the state of Haryana in northern
India. The third and the latest manufacturing plant is
based at Haridwar, in the hill state of Uttrakhand.

DISTRIBUTION
The Company's growth in the two wheeler market in India is the result of an
intrinsic ability to increase reach in new geographies and growth markets. Hero
MotoCorp’s extensive sales and service network now spans over to 5000 customer
touch points. These comprise a mix of authorized dealerships,
service & spare parts outlets, and
dealer-appointed outlets across the country

12. Board
of
Directors

14. Leadership
Team

15. Mr. Ravi Sud
Mr. Anil Dua
Sr. Vice
Sr. Vice President President & Chief Sales,
Financial Officer Marketing &
Customer Care
Mr. Vijay Sethi
Vice President &
Chief Information
Officer
Mr. Vikram
Kasbekar
Sr. Vice President
- Head of
Operations &
Supply Chain
Mr. Neeraj Mathur Mr. Harjeet Singh
Vice President Vice President &
Strategic Sourcing &Head R&D
Supply Chain
Dr. Anadi S. Pande
Vice President HRM, Corporate
Planning & Strategy
Mr. Deepak
Mokashi
Vice President &
Head International
Business

16. COMMITTEE OF
DIRECTORS

17. AUDIT
COMMITTEE
(Non-executive & Independent Director)
 Mr. Pradeep Dinodia
(Chairman)

Gen. (Retd.) V. P. Malik
(Member)

Dr. Pritam Singh
(Member)

Mr.M. Damodaran
(Member)

18. Share holders' Grievance
Committee
(Non-executive & Independent Director)
 Dr. Pritam Singh
(Chairman)

Mr. Pradeep Dinodia
(Member)

Mr.M. Damodaran
(Member)

19. Remuneration committee
(Non-executive & Independent Director)
 Gen. (Retd.) V. P. Malik
(Chairman)

Mr. Pradeep Dinodia
(Member)

Mr.Ravi Nath
(Member)

20. SHAREHOLDERS
The Director and Specified employee should ensure to
protect shareholders interest by ensuring maintenance of
accurate and complete records by avoiding false misleading
or artificial entries in the Books of accounts.
 This Directors' and Specified employees' Code sets
forth guidelines for conduct for the Board of Directors
and Specified employees.


21. BRACHES AND HEADQUARTER

Corporate & Registered Office:Hero MotoCorp Ltd.
34, Community Center, Basant Lok, Vasant Vihar,
New Delhi- 110057, India.
Tel: +91-11-26142451, 26144121
Fax: +91- 11-261743321, 26143198

23. ZONAL OFFICE
Hero MotoCorp Ltd.
F-126, Katwaria Sarai, Opp. Qutab Institutional Area,
New Delhi -110016, India.
REGIONAL
Chandigarh
Dehradun
Jaipur
Lucknow
Uttar Pradesh
OFFICES

24. SPONSORSHIP

25. 
Hockey
Hockey is India's national sport, and Hero is committed to doing its part to
promote and popularize the sport. In 2010, Hero MotoCorp extended its support to
Hockey by sponsoring the ‘Hockey World Cup 2010’ that was held in India. 2
years after this, Hero Motocorp was also the sponsor of the 'FIH Road to London
2012' tournament.
The company is proud to associate with, and will continue to endorse this great
sport in the future.

26. 
Cricket
Our association with cricket goes a long way. Hero MotoCorp has in the past sponsored major
cricket tournaments in association with International Cricket Council (ICC), including the
cricket World Cup and the Champions Trophy. Hero has also been associated with IPL.

Golf
Hero MotoCorp began its association with the prestigious Indian Open Golf tournament in
2005. The tournament has helped catapult the popularity of golf in India. Illustrious golfers
from around the world participate in this annual event, which boasts of the largest prize fund
sanctioned solely by the Asian Tour.

27. HERO SPONCERED MTV ROADIES FROM
LAST 5 SEASONS

28. PRODUCT
PORTFOLIO

29. 1985—HERO HONDA MOTORCYCLE CD 100
LAUNCHED
Price38000/-

30. 1989—HERO HONDA MOTORCYCLE SLEEK LAUNCHED.
PRICE30000/-

31. 1991—HERO HONDA MOTORCYCLE CD 100 SS LAUNCHED.
PRICE38000/-

32. 1994 – HERO HONDA MOTORCYCLE SPLENDOR LAUNCHED.
PRICE42000/-

33. 1997—HERO HONDA MOTORCYCLE STREET LAUNCHED.
PRICE28000/-

34. 1999 – HERO HONDA MOTORCYCLE CBZ LAUNCHED.
PRICE48000/-

35. 2001 – HERO HONDA MOTORCYCLE PASSION AND HERO
HONDA JOY LAUNCHED.
PRICE45000/-

36. 2002—HERO HONDA MOTORCYCLE DAWN
PRICE40000/-

37. 2003—HERO HONDA MOTORCYCLE CD DAWN
LAUNCHED
PRICE44000/-

38. 2003- HERO HONDA MOTORCYCLE SPLENDOR PLUS,
PASSION PLUS & KARIZMA LAUNCHED
PRICE48000/PRICE45000/-
PRICE65000/-

39. 2004—HERO HONDA MOTORCYCLE AMBITION
135 & CBZ* LAUNCHED
PRICE45000/-
PRICE58000/-

40. 2005—HERO HONDA MOTORCYCLE SUPER SPLENDOR,
CD DELUXE, GLAMOUR LAUNCHED
PRICE55000/PRICE56000/-
PRICE62000/-

41. 2005- HERO HONDA MOTORCYCLE ACHIEVER
LAUNCHED
PRICE60000/-

42. 2007—NEW MODELS OF HERO HONDA MOTORCYCLE
SPLENDOR NXG, PASSION PLUS
PRICE59000/-
PRICE52000/-

43. 2007- HERO HONDA MOTORCYCLE HUNK
LAUNCHED.
PRICE71000/-

44. 2008—NEW MODELS OF HERO HONDA
MOTORCYCLES PLEASURE, PASSION PRO
LAUNCHED
PRICE- 48000/-
PRICE56000/-

45. 2008— HERO HONDA MOTORCYCLES CBZ XTREME
LAUNCHED
PRICE
78000/-

46. 2009— HERO HONDA MOTORCYCLE KARIZMA–
ZMR LAUNCHED
PRICE84000/-

47. 2010—HERO HONDA MOTORCYCLE SPLENDOR PRO
LAUNCHED
PRICE
57000/-

48. 2011- IN NOVEMBER, HERO LAUNCHED ITS FIRST
EVER OFF ROAD BIKE NAMED HERO "IMPULSE".
PRICE
72000/-

49. 2012- MAESTRO THE MUSCULINE SCOOTER
& IGNITOR THE YOUNG GENERATION BIKE ARE
LAUNCHED.
PRICE58000/-
PRICE70000/-

50. Advertisements
&
Slogans, Punch lines
& Brand Ambassador

53. Last
5Yrs.Turnover

54. A.Y. 201213
A.Y. 201112
A.Y. 201011
A.Y. 200910
A.Y. 200809
23768.11
25252.98
20787.27
16856.43
13553.23
19366.97
15839.58
12325.38
Income:Sales
Turnover
NET SALES 23768.11
TOTAL
INCOME
24166.49
TOTAL
EXPENDIT
URE
23586.80
23669.78
20483.61
19490.65
15938.35
12433.94
13095.93
2039.91
19938.78
10572.36
1168.18
16769.90
Profit and
Loss for the 2118.18
Year
2113.65
1813.31
REPORTE
D PAT
2378.13
1927.90
2118.18
2231.83
1281.76

55. HERO MOTOCORP'S SHAREHOLDING
PATTERN
Promoters- 52.21
Individuals- 6.94
Institutions-5.94
FII33.01
Govt.-
0
Others-
1.70

60. key policy




A company that believes in maintaining ecological standards along
with business standards.
"We must do something for the community from whose land we
generate our wealth."
- Chairman Dr.Brijmohan Lall Munjal.
At Hero MotoCorp, our goal isn't limited to business but
encompasses the broader spectrum of serving humanity through
social initiatives. Hero MotoCorp takes a stand as a socially
responsible enterprise respectful of its
environment.
Hero MotoCorp has been strongly devoted not only to environmental
conservation programs but also expresses the increasingly
inseparable balance between economic concerns, environmental and
social issues faced by business. A business must not grow at the
expense of mankind but must serve humankind at large.

61. ENVIRONMENT POLICY
We at Hero MotoCorp have been committed to
demonstrate excellence in our environmental performance on a
continuous basis, as an intrinsic element of our corporate
philosophy
QUALITY POLICY
Excellence in quality is the core value of Hero MotoCorp
philosophy. We are committed at all levels to achieve high quality
in whatever we do, particularly in our products and services
which will meet and exceed customer's growing aspirations
through

62. safety policy
We believe that safe work practices lead to better business
performance, motivated workforce and higher productivity.

64. ACHIEVEMENT & AWARDS
Awards
1991
(Economic Times-Harvard Business School Award for Corporate Performance
to Hero Honda Motors Ltd.)
1995
National Award for outstanding contribution to the Development of Indian
Small Scale Industry (NSIC Award - Presented by President of India).
2002
 Ranked 4th in 'Overall Best Managed Company' category, ranked 3rd in
'Best Financial Management' and 'Best Operational Efficiency'
category, ranked 6th in 'Overall Best Investor Relations' category, by
Asiamoney.
 GVC Level 1 (Highest Rating) by CRISIL for Corporate Governance.
2004
ICSI National Award for Excellence in Corporate Governance 2004 by The
Institute of Company Secretaries of India.

65. Cont….
2006
No. 1 in automobile industry by TNS Corporate Social
Responsibility Award.
2008
NDTV Profit Business Leadership Award 2008 - Hero
Honda Wins the Coveted "NDTV Profit Business
Leadership Award 2008"

66. Achievements
Splendor & Passion - Top two models in two wheeler category
by ET Brand Equity Survey 2006.
 Hero Honda Splendor rated as India's most preferred twowheeler brand at the Awaaz Consumer Awards 2006.
 The NDTV Profit Car India & Bike India Awards 2006 in the
following category: Bike Maker of the Year
 Bike of the Year - Achiever (up to 150 cc category)
 Bike of the Year - Glamour (up to 125 cc category)
 NDTV Viewers' Choice Award to Glamour in the bike category
2007
Bike of the Year" - CBZ X-treme (up to 150 cc category)
 "Bike Technology of the Year" - Glamour PGM FI


67. Cont….
2008
Top Gear Design Awards 2008 - Hunk wins Bike of the Year.
 NDTV Profit Car India & Bike India Awards - Bike
Manufacturer of the year
2009
Won Gold in the Reader's Digest Trusted Brand 2009 in the
'Motorcycles' category
 NDTV Profit Business Leadership Awards 2009 - two-wheeler
category