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-A presentation on it’s uniqueness
presented by-
Sushma Sahu
Institute of Tourism & Hotel
Management, Pt. Ravishankar
Shuk...
Introduction-
 Marketing is the process for getting a company's
product or service out to consumers.
 Tourism and Hospit...
 The following summarizes the three main components
of the marketing concept that we have addressed
above:
1) Customers’ ...
 Tourism and Hospitality are service
industry.
 Therefore, a different approach Is
required for its implementation.
 Th...
The uniqueness-
 INTANGIBILITY
 INSEPERABILITY
 PERISHABILITY
 HIGH UNSTABLE DEMAND
 VARIABILITY
 MOTIVATIONS
 DOMI...
INTANGIBILITY
 Services cannot be seen, tasted, felt, heard, or smelled
before they are purchased.
 In the tourism and h...
INSEPERABILITY
 In tourism and hospitality services, both the service
provider and the customer must be present for the
t...
PERISHABILITY
 Services cannot be stored.
 If a service is unused, it is wasted.
Ex-if a hotel of 100 rooms does not get...
HIGH UNSTABLE DEMAND
 In tourism and hospitality industry, the demand is
influenced by factors such as economic , politic...
VARIABILITY
 Services are highly variable.
 The quality of services depends when ,where and by
whom are they provided.
...
MOTIVATIONS
 Motivation here refers to the subjective and objective
reasons, expectation and desires which influence
tour...
DOMINANT ROLE OF
INTERMEDIATES
 Intermediates here refers to
-tour operators
-travel agents
-hotel brokers
 These play a...
BRAND MARKETING
 Brands are defined as unique elements that identify a
product and set it apart from others.
 Advantages...
Emotional Marketing
 The use of words, signs, and/or symbols aimed at
soliciting some set of emotions, such as- joy,
exci...
Affinity Marketing
 Marketing programs sponsored by organizations that
solicit “involvement” by individuals who share a
c...
NO Ownership
 Tourism attractions have no ownership, as well as no
ownership passes from seller to buyer in tourism
indus...
 Marketing is also about:
 Place (location)
 Distribution (making the product readily
available)
 Pricing (the cost an...
Any Queries
Tourism and Hospitality  Marketing
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Tourism and Hospitality Marketing

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Tourism and Hospitality Marketing

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Tourism and Hospitality Marketing

  1. 1. -A presentation on it’s uniqueness presented by- Sushma Sahu Institute of Tourism & Hotel Management, Pt. Ravishankar Shukla University, Raipur (CG)
  2. 2. Introduction-  Marketing is the process for getting a company's product or service out to consumers.  Tourism and Hospitality marketing is how segments of the tourism industry such as transportation, hotels, restaurants, resorts, amusement parks and other entertainment and accommodations businesses promote their products or services.
  3. 3.  The following summarizes the three main components of the marketing concept that we have addressed above: 1) Customers’ needs/ wants/ demands – the focus of the marketing concept is to satisfy customers’ needs, wants, and demands; 2) Profitability – companies aim to generate profits by satisfying their customers’ demands better than their competitors; 3) Integrated marketing – marketing is a concerted effort from all personnel within a company.
  4. 4.  Tourism and Hospitality are service industry.  Therefore, a different approach Is required for its implementation.  The special features of tourism and hospitality marketing are….
  5. 5. The uniqueness-  INTANGIBILITY  INSEPERABILITY  PERISHABILITY  HIGH UNSTABLE DEMAND  VARIABILITY  MOTIVATIONS  DOMINANT ROLE OF INTERMEDIATES  BRAND MARKETING  EMOTIONAL MARKETING  AFFINITY MARKETING  NO OWNERSHIP
  6. 6. INTANGIBILITY  Services cannot be seen, tasted, felt, heard, or smelled before they are purchased.  In the tourism and hospitality industry many of the product sold, are only experiences.
  7. 7. INSEPERABILITY  In tourism and hospitality services, both the service provider and the customer must be present for the transaction to occur.  Service inseparability also means that customers are the part of a product.  Another implication is that customers and employees must understand the service delivery system because they are coproducing the service.
  8. 8. PERISHABILITY  Services cannot be stored.  If a service is unused, it is wasted. Ex-if a hotel of 100 rooms does not gets reservation for 40 rooms, the 40 rooms cannot be stored away.
  9. 9. HIGH UNSTABLE DEMAND  In tourism and hospitality industry, the demand is influenced by factors such as economic , political, natural disasters etc.  Seasonal changes greatly affect the demand of products.  Eg- many tourist areas have short tourism buisness months.
  10. 10. VARIABILITY  Services are highly variable.  The quality of services depends when ,where and by whom are they provided.  The simultaneous production and consumption of services makes it difficult to maintain their consistency, specially during peak periods.
  11. 11. MOTIVATIONS  Motivation here refers to the subjective and objective reasons, expectation and desires which influence tourist choice for a certain destination.  Different individuals can make same or different choices for entirely different or mutually exclusive reasons.
  12. 12. DOMINANT ROLE OF INTERMEDIATES  Intermediates here refers to -tour operators -travel agents -hotel brokers  These play a very important role as they eventually enjoy superior marketing strength.
  13. 13. BRAND MARKETING  Brands are defined as unique elements that identify a product and set it apart from others.  Advantages- - Memorability. - Loyalty. - Familiarity - Premium image, premium price - Greater company equity - Lower marketing expenses - For consumers, less risk
  14. 14. Emotional Marketing  The use of words, signs, and/or symbols aimed at soliciting some set of emotions, such as- joy, excitement, relaxation from a target audience.
  15. 15. Affinity Marketing  Marketing programs sponsored by organizations that solicit “involvement” by individuals who share a common interest and/or activity  Seeks to get consumers to buy and use a particular product based upon a shared activity or interest  I.e., credit card companies
  16. 16. NO Ownership  Tourism attractions have no ownership, as well as no ownership passes from seller to buyer in tourism industry. The buyer only acquires the right to certain benefits for specific time period of what the seller offers.
  17. 17.  Marketing is also about:  Place (location)  Distribution (making the product readily available)  Pricing (the cost and profit margins)  Product image (how the product is perceived)  Promotion (communication to the market via advertising, public relations, and sales promotion)  Relationship marketing
  18. 18. Any Queries

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