Sushmita Dutt gave a presentation on strategic global user experience on August 14, 2012. The presentation covered key topics such as defining strategic global user experience, user interface, and user experience. It provided examples of Netflix and Google using strategic user experience for global audiences and discussed how strategic user experience goals complement broader business strategies globally. The ultimate goal of strategic global user experience is to deliver a consistent experience to users worldwide.

1. Sushmita Dutt
Global User Experience Presentation: 08/14/2012
sushmitadutt@novel-ebiz.com
www.novel-ebiz.com

2. Content:
- What is Strategic Global Experience
- What is User Interface
- The key terms: User Experience, User Interface, User Interaction
- Strategic User Experience Examples
- Strategic User Experience - Local
- Strategic User Experience - Global
- Strategic User Experience - Global Imageries
- Strategic User Experience - User driven Global Settings
- Strategic User Experience in a nutshell
- Strategic User Experience Goals
- Strategic User Experience Goals in Global Context
- Strategic User Experience - The Ultimate Goal
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 © 1

3. What is Strategic Global User Experience
Strategic User Experience is a planned process to deliver
User Interface over a technology platform to accomplish
desired user tasks. Tasks related to global perspective
are Strategic Global User Experience.
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 © 2

4. What is User Interface ?
• Any surface a person interacts with is a User Interface
• In technology terms, User Interface is defined as –
the way a person interacts with a computer or any
electronic device to experience a desired task
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 3

5. So, the key terms are:
• User Experience
• User Interface
• User Interaction
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 4

6. A Strategic User Experience Case: Screen 1
Courtesy: Netflix promotion on Web
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 5

7. A Strategic User Experience Case: Screen 2
Courtesy: Netflix promotion on Web
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 6

8. A Strategic User Experience Case: Screen 3
Courtesy: Netflix promotion on Web
Strategic
User
Experience
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 7

9. A Strategic User Experience Case: Screen 4
Courtesy: Google Doodles celebrating Olympics 2012
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 8

10. A Strategic User Experience Case: Screen 5
Courtesy: Google Doodles celebrating Olympics 2012
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 9

11. A Strategic User Experience Case: Local
Courtesy: Marketplace.com
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 10

12. A Strategic User Experience Case: Global
Courtesy: IBM.com
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 11

13. A Strategic User Experience Case: Global
Courtesy: cincinnatilibrary.org/resources/
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 12

14. A Strategic User Experience : Global Imageries
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 13

15. A Strategic User Experience Global Settings
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 14

16. Strategic User Experience: In a nutshell
Here is something Strategically peal to Feel good about And then talk
for you… experience it… the experience… about it …
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 15

17. Strategic User Experience Goals
Complements
Strategic
Business Goal
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 16

18. Strategic User Experience Goals in Global Context
Complements
Strategic
Business
Goals for
Global
Approach
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 17

19. Strategic User Experience in Global Context
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 18

20. Strategic Global User Experience: The Ultimate Goal
Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 ©© 19

21. Sushmita Dutt
Associate Director, Novel-eBiz,
Consultant: Strategic User Experience and Information Architecture for
Enterprise Web, Mobile, Touch-Screen and Digital Media Applications
sushmitadutt@novel-ebiz.com
©
www.novel-ebiz.com