Resource sheet for talk on social media for writers

1. Nottingham Writers Studio: Welcome to Social Media
7 Roads of social media (PCM Creative, www.pcmcreative.co.uk):
1. Generate new work 2. Customer service
3. Improve customer retention 4. Increase your knowledge
5. Align with your competitors 6. Establish authority as an expert
7. Do business more productively
Approach – The 5 Cs of online marketing
• Content – this is your products, and also the marketing content you use to promote your products. It could
include video, photos, your social network feeds, a blog, e-books
• Community – Who gathers around your content and who you want to attract
• Conversation – This is the chatter that sells your products, are they made using a special process? Do they
have an unusual history? Use key influencers to influence more of the right people.
• Consistency – ensuring your design and content is consistent with your personal brand: tone, imagery and
also regularity and frequency.
• Keywords - www.googlekeywordtool.com – find out the traffic in UK and global for your keywords.
Social networking success strategies
POST - consider your Passions, Outcomes, Skills needed and your Tactics
SEAT - Seed and share, Engage with community, Additionality (add value) Time (value it)
Intertextual works
Penguin: www.wetellstories.co.uk - 6 interactive media stories
Such Tweet Sorrow, www.suchtweetsorrow.com - RSC re-interpret Romeo & Juliet
November in Manchester, www.novemberinmanchester.com - a young writer’s ‘social media love story’
Intertextual storyteller extraordinaire, Tim Wright: www. timwright.typepad.com
Social tools for writers
RSS reader – Google.com/reader – read and subscribe to websites and blogs
Delicious - delicious.com – bookmark what you are reading online
Google Alerts – Google.com/alerts – get alerts when new content for keywords is published
Social Mention – Socialmention.com – see what people are saying about you in social media
WordPress - Wordpress.com (hosted) and Wordpress.org (free software download) for blogging
Blogging tips
Hyperlink – give you work context, and credit others
Brevity – less is more, keep posts tightly focussed and 500 words or less, broken down into bite-size pieces
Frequency – write what’s good, in a frequency that makes sense for your work
Community – link your blog to a Twitter account, comment on other blogs and forums
Tips for personal marketing on Twitter
Once a day: A tip based on your experience Something personal
Ask a question Re-tweet an expert
Converse with a contact Converse with a key influencer
Once a week: Your new or archive blog article Promote followers (follow Friday)
Once a month: Build or promote a list Start a discussion
Twitter management tools
HootSuite – www.hootsuite.com manages all major social networks and scheduling updates
TweetDeck – www.TweetDeck.com Desktop and iPhone App to manage all major social networks
Contact Me
Email: susi@digitalconsultant.co.uk Tel: 07981 222799
Twitter: @susioneill Skype: susi.oneill
web/blog: www.digitalconsultant.co.uk