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The traditional value chain was flawed and narrow-scoped to reality. Natural capital wasn't accounted for, externalizations were to be simply legally assessed for liability, and remediation was the old rule. Gregory Unruh, Author of Earth Inc. and Director of Thunderbird School of Global Management, humorously about being a kid writing a letter to the EPA, becoming a remediator for companies wanting to minimize their environmental liability, and how a sustainable business relationship with nature is just barely being explored. The facts are in though. The case has been made. From so much waste in mass product/service lifecycles and value chains, we've enabled mass destruction. The future of business must take care for the biosphere into account by embedding sustainability into the fabric of entrepreneurship, innovation, and management.