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Applying BioSphere Design Rules to Business - Gregory Unruh

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The traditional value chain was flawed and narrow-scoped to reality. Natural capital wasn't accounted for, externalizations were to be simply legally assessed for liability, and remediation was the old rule. Gregory Unruh, Author of Earth Inc. and Director of Thunderbird School of Global Management, humorously about being a kid writing a letter to the EPA, becoming a remediator for companies wanting to minimize their environmental liability, and how a sustainable business relationship with nature is just barely being explored. The facts are in though. The case has been made. From so much waste in mass product/service lifecycles and value chains, we've enabled mass destruction. The future of business must take care for the biosphere into account by embedding sustainability into the fabric of entrepreneurship, innovation, and management.

Publié dans : Business, Technologie
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Applying BioSphere Design Rules to Business - Gregory Unruh

  1. 1. Applying BioSphere Design Rules to Business Gregory C. Unruh, Ph.D Professor, Director – Thunderbird School of Global Management
  2. 2. Doing Business with the Earth Incorporated Gregory Unruh Director of the Lincoln Center at the Thunderbird School of Global Management
  3. 10. REMEDIATION
  4. 15. INCREASING ACIDITY
  5. 18. We Need a New Model
  6. 19. Our Only Sustainable Model
  7. 22. The Value Chain
  8. 23.   INPUTS Product     Source: Robert Ayres, Industrial Metabolism 94% 94% waste before product sold 4.8% waste within 6 weeks   1.2%
  9. 24. MASS PRODUCTION MASS DESTRUCTION
  10. 25. Value Cycle
  11. 28. Polyamid/Evergreen
  12. 29. The Biosphere Rules Nature’s sustainability principles translated to business.
  13. 30. EMBEDDED SUSTAINABILITY “ Embed it and Forget it.”
  14. 32. Doing Business with the Earth Incorporated
  15. 33. Gregory C. Unruh, Ph.D Professor and Director, The Lincoln Center Thunderbird School of Global Management Visit me at www.gregoryunruh.com Follow me on Twitter: http://twitter.com/gregoryunruh Connect on Linked-In: gregoryunruh Thank You!!

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