Bea boccalandro, SROI Thought Leader, Georgetown university
Witold Henisz, Deloitte & Touche Professor of Management, The Wharton School, Univeristy of Pennyslvania
Lise Laurin, Director & Founder, EarthShift
What are the most pragmatic methodologies for converting various measures of social impact into monetary terms? Why have 'Social ROI' models seen both ups and downs over the last several years? How are smart brands turning SROI results into powerful communications pieces?