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Daniel Vennard
Global Sustainability Director

Making a Difference
to people & planet
through brand performance
Mars at a Glance

3

.
Principles-led Business
Mars Purpose
Grand Challenges

6

.
Brand Mutuality

Sourcing

Operations

Brands

Responsibly
sourcing our raw
materials

Making our site operations
complete...
Cocoa

8
Our Approach to Cocoa

Scientific
Research

9

Technology
Transfer

Certification
Key ingredients

10
Operations
Consumers

12
Cause Marketing

13
Seeking Mutual Success
PEDIGREE

15
16
EXTRA

17
Other Programs

18
A Mutual Benefit
Scales & Endures
Resource Availability
& Affordability
Emotional Noticeable
Campaigns
www.mars.com
19
Thank You

www.mars.com
20

.
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
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Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands

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These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit www.sustainablebrands.com/digital_learning/brand_innovation/cause-marketing-beyond-tangible-results-3-market-brands

Publié dans : Technologie, Business
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Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands

  1. 1. Daniel Vennard Global Sustainability Director Making a Difference to people & planet through brand performance
  2. 2. Mars at a Glance 3 .
  3. 3. Principles-led Business
  4. 4. Mars Purpose
  5. 5. Grand Challenges 6 .
  6. 6. Brand Mutuality Sourcing Operations Brands Responsibly sourcing our raw materials Making our site operations completely sustainable in a generation Using our brands as catalysts for change and to encourage consumers to support good causes
  7. 7. Cocoa 8
  8. 8. Our Approach to Cocoa Scientific Research 9 Technology Transfer Certification
  9. 9. Key ingredients 10
  10. 10. Operations
  11. 11. Consumers 12
  12. 12. Cause Marketing 13
  13. 13. Seeking Mutual Success
  14. 14. PEDIGREE 15
  15. 15. 16
  16. 16. EXTRA 17
  17. 17. Other Programs 18
  18. 18. A Mutual Benefit Scales & Endures Resource Availability & Affordability Emotional Noticeable Campaigns www.mars.com 19
  19. 19. Thank You www.mars.com 20 .

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