Creativity is at the heart of change, according to Rainforest Alliance president Tensie Whelan. She begins her talk with the NGO’s beloved “Follow the Frog” video, which gives us an idea of the wrong way to make a difference and create change. “People want to do the right thing,” said Whelan. “All they need is the opportunity.”

1. Keeping it Real: Authenticity,
Humor and Engagement to
the Rescue
Tensie Whelan
President
Rainforest Alliance