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Pop-culture is a great bellwether of consumer beliefs and values. Join Carrie Snyder and John Rooks as they deconstruct movies, music and metaphors as a way to explore the meaning of sustainability in modern culture. Takeaways can be used to spot trends, better align your messaging, and build culturally-relevant and successful engagement platforms internally and externally. Bring your popcorn for a journey through sustainability in pop-culture from Soylent Green to Sharknado and learn how understanding these guilty pleasures can inform new strategies for communication and deeper engagement.