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Making Sense of Sustainability in Culture: Movies, Marketing and Metaphor

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Pop-culture is a great bellwether of consumer beliefs and values. Join Carrie Snyder and John Rooks as they deconstruct movies, music and metaphors as a way to explore the meaning of sustainability in modern culture. Takeaways can be used to spot trends, better align your messaging, and build culturally-relevant and successful engagement platforms internally and externally. Bring your popcorn for a journey through sustainability in pop-culture from Soylent Green to Sharknado and learn how understanding these guilty pleasures can inform new strategies for communication and deeper engagement.

Publié dans : Marketing
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Making Sense of Sustainability in Culture: Movies, Marketing and Metaphor

  1. 1. #sb18vancouver Making Sense of Sustainability in Culture: Movies, Marketing and Metaphor John Rooks The SOAP Group Carrie Snyder CSS Consulting & Harvard Extension School
  2. 2. MAKING SENSE OF SUSTAINABILITY IN CULTURE: MOVIES, MARKETING AND METAPHOR #sb18vancouverJohn Rooks Carrie Snyder
  3. 3. BUT WHY?
  4. 4. GROWTH FOR THE SAKE OF GROWTH (OR, THE IDEOLOGY OF THE ZOMBIE)
  5. 5. GROWTH FOR THE SAKE OF GROWTH POP CULTURE
  6. 6. GROWTH FOR THE SAKE OF GROWTH CORPORATE SUSTAINABILITY
  7. 7. GROWTH FOR THE SAKE OF GROWTH UNIVERSAL PRINCIPLES
  8. 8. GROWTH FOR THE SAKE OF GROWTH UNIVERSAL PRINCIPLES
  9. 9. GROWTH FOR THE SAKE OF GROWTH UNIVERSAL PRINCIPLES
  10. 10. GROWTH FOR THE SAKE OF GROWTH AN ALTERNATIVE PROPOSAL
  11. 11. GROWTH FOR THE SAKE OF GROWTH AN ALTERNATIVE PROPOSAL
  12. 12. THE PASTORAL FANTASYSCAPE (OR, PAST AS MORE AUTHENTIC)
  13. 13. THE PASTORAL FANSTASYSCAPE POP CULTURE
  14. 14. THE PASTORAL FANSTASYSCAPE CORPORATE SUSTAINABILITY
  15. 15. THE PASTORAL FANSTASYSCAPE UNIVERSAL PRINCIPLES
  16. 16. THE PASTORAL FANSTASYSCAPE AN ALTERNATE PROPOSAL
  17. 17. SURVEILLANCE AS CONTROL (OR BIG BROTHER SUSTAINABILITY)
  18. 18. SURVEILLANCE AS CONTROL POP CULTURE
  19. 19. SURVEILLANCE AS CONTROL CORPORATE SUSTAINABILITY
  20. 20. SURVEILLANCE AS CONTROL UNIVERSAL PRINCIPLES
  21. 21. SURVEILLANCE AS CONTROL AN ALTERNATE PROPOSAL SOUSVEILLANCE
  22. 22. SURVEILLANCE AS CONTROL AN ALTERNATE PROPOSAL Connect environmental cost to financial cost - on the invoice. Voices from the bottom.
  23. 23. THE APOCALYPSE (OR, COLLAPSE FICTION)
  24. 24. THE APOCALYPSE POP CULTURE
  25. 25. THE APOCALYPSE CORPORATE SUSTAINABILITY
  26. 26. THE APOCALYPSE UNIVERSAL PRINCIPLES
  27. 27. THE APOCALYPSE AN ALTERNATIVE PROPOSAL
  28. 28. BUT HOW? John Rooks The S.O.A.P. Group jrooks@thesoapgroup.com Carrie Snyder CSS Consulting carrie@cssconsultingllc.com Q & A

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