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Plan A
Because there is no
Plan B



Mike Barry
Marks & Spencer
Plan A
Because there
is no Plan B
10     Business
0
Sustainability
       sustainability                                 Brand new products/services, 50%
  ...
In the press…
28. The Climate Group Campaign




Biggest impact, not the most obvious,
changing behaviour
Lessons we’ve learnt
 1.    Performance and credibility first

 2.    Activity not words

 3.    Show consumers the benefi...
Plan A - Because there is no Plan B - Sustainable Retail at Marks & Spencer
Plan A - Because there is no Plan B - Sustainable Retail at Marks & Spencer
Plan A - Because there is no Plan B - Sustainable Retail at Marks & Spencer
Plan A - Because there is no Plan B - Sustainable Retail at Marks & Spencer
Plan A - Because there is no Plan B - Sustainable Retail at Marks & Spencer
Plan A - Because there is no Plan B - Sustainable Retail at Marks & Spencer
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Plan A - Because there is no Plan B - Sustainable Retail at Marks & Spencer

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In 2007, UK retailer Marks and Spencer embarked on an industry leading, five-year, 100-point 'eco' plan to tackle some of the biggest challenges facing business and our world. They have made enormous progress on their 5 core goals: Become carbon neutral, send no waste to landfill, extend sustainable sourcing, help improve the lives of people in their supply chain and help customers and employees live a healthier lifestyle. Listen to Marks and Spencer's Head of Sustainable Business, Mike Barry, who shares some of the exemplary work they’ve done to communicate their efforts to their customers and engage them in the success of Plan A, as well as discuss how these efforts are helping create deeper brand affinity.

Publié dans : Business, Technologie
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Plan A - Because there is no Plan B - Sustainable Retail at Marks & Spencer

  1. 1. Plan A Because there is no Plan B Mike Barry Marks & Spencer
  2. 2. Plan A Because there is no Plan B
  3. 3. 10 Business 0 Sustainability sustainability Brand new products/services, 50% less carbon, zero waste and value added for people wherever we trade All 75,000 employees “hungry” to use sustainability to sell more, save money, Sustainable motivate people and develop new Business business opportunities HWDB Single issues managed by team on edge of business Employee Plan A Welfare All issues being systematically addressed across supply chain, Community CSR operations, customer use and Investment disposal of products Philanthropy Time 1930s 1960s 1980s 2000 2007 2012 2015 2025 Time
  4. 4. In the press…
  5. 5. 28. The Climate Group Campaign Biggest impact, not the most obvious, changing behaviour
  6. 6. Lessons we’ve learnt 1.  Performance and credibility first 2.  Activity not words 3.  Show consumers the benefits of change 4.  A few big stories backed up by lots of small but consistent underpinning messages 5.  Plan A as an internal change management platform

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