Two socially conscious visionaries have figured out a way to leverage the strengths of two very different brands to create the world’s largest online marketplace of people- and planet-positive products to engage people in compassionate commerce. Robert Chatwani and Priya Haji discuss their creative business model, how WorldofGood.com got its name, how people can connect more directly to the producers and cultures where unique products are made, and how these vastly different organizations are working so closely together to make commerce a force for good. Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

1. The Power of
Partnership to Create a
Global Brand
Priya Haji, World of Good
Robert Chatwani, eBay

3. Market access for global entrepreneurs.
Global population Annual per capita income
100 million > $20,000
1.5 billion $1,500 - $20,000
4+ billion Opportunity. < $1,500
C.K. Prahalad & Stuart Hart; U.N. World Development Reports

4. Information rich shopping for consumers.
Consumer segments
Activist Social Change SCWC Unique
A growing number of consumers seek
authentic experiences that help them
better align their shopping decisions
with their personal values.

5. “Dream of a solution the size of the problem”
More than 6 billion people in the world live on less than $4 per day

6. Range of options for launching the business.
Build

7. Range of options for launching the business.
Acquire

8. Range of options for launching the business.
Partner

9. by
A trusted marketplace where
individuals can create positive
change through commerce.
People & Planet

11. Vibrant online experience.
Global Consumers Global Leading
& Platform Producers Organizations
+ +
by

12. Culture of openness.
Open
Innovation
Brand Organization Community

13. What we’ve learned – eBay.
• Discover the pioneers
• Don’t ask for permission
• Break-free from traditional processes,
but align with strategy
• Fly under the radar
• Inspire your internal champions

14. What we’ve learned – World of Good.
• Be fearless and don’t limit yourself
• Seek out a partner that is willing to listen
• Integrate core principles into consumer
promise
• Stay authentic – build to your core
consumer
• Always keep your eye looking forward