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Project Kaisei: Collaborating to Protect Our Oceans Doug Woodring Project Kaisei
Doug Woodring Co-Founder/Director
Consider…… <ul><li>We use 85,000,000 plastic bottles every 3 minutes </li></ul><ul><li>We use  Permanent  material for dis...
 
Tragedy of the Commons <ul><li>Large global issue – no “owners” </li></ul><ul><li>No Laws </li></ul><ul><li>No Boundaries ...
Collaboration and Engagement <ul><li>Governments are shrinking </li></ul><ul><li>NGOs are filling the void </li></ul><ul><...
Kaisei = “Ocean Planet” <ul><li>Mission 1 : Inspire and Introduce ways to Improve the Ocean’s Health </li></ul><ul><ul><li...
 
 
Myths <ul><li>It is not the 8 th  Continent </li></ul><ul><li>It is not a land mass like a floating landfill </li></ul><ul...
 
 
 
 
 
 
 
 
State of the Union <ul><li>No “Tipping Point” to push legislation, corporate programs or community action </li></ul><ul><l...
Corporate partnerships with NGOs build trust Asia Pacific
Seven  N ew  B ehaviors <ul><ul><li>Listen with new intelligence </li></ul></ul><ul><ul><li>Participate in the conversatio...
<ul><li>Our economy is a 100% subsidiary of the environment.  Why do we forget that? </li></ul><ul><li>Brand focus  -  pur...
Triple Bottom Line  <ul><li>Companies win via PR, community loyalty, new markets </li></ul><ul><li>Donors win with leverag...
There is no “Away”……….. <ul><li>Doug Woodring </li></ul><ul><li>[email_address] </li></ul>
 
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Project Kaisei: Collaborating to Protect Our Oceans

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Doug Woodring, Executive Director of Project Kaisei, explains his organization's mission and that although the media's focus is on the North Pacific Gyre, the real issue is a wake up call to the way we use materials in our daily lives, and how those impact our environment. Listen to Doug as he shares stories and pictures from their ocean voyages out to the gyre, equipment used, plastic samples collected, wildlife impacts, and how they're creating a global collaborative effort with science, technology, innovation, policy and education to help bring solutions to both products and how we use them. More at http://projectkaisei.org/

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Project Kaisei: Collaborating to Protect Our Oceans

  1. 1. Project Kaisei: Collaborating to Protect Our Oceans Doug Woodring Project Kaisei
  2. 2. Doug Woodring Co-Founder/Director
  3. 3. Consider…… <ul><li>We use 85,000,000 plastic bottles every 3 minutes </li></ul><ul><li>We use Permanent material for disposable products – 50% of all plastics made </li></ul><ul><li>Over 260m tons per year……… </li></ul><ul><li>Roughly 90% never gets recycled </li></ul>
  4. 5. Tragedy of the Commons <ul><li>Large global issue – no “owners” </li></ul><ul><li>No Laws </li></ul><ul><li>No Boundaries </li></ul><ul><li>For real environmental change and improvement, the current model is broken……. </li></ul>
  5. 6. Collaboration and Engagement <ul><li>Governments are shrinking </li></ul><ul><li>NGOs are filling the void </li></ul><ul><li>In a digital world of information, companies are unable to hide </li></ul><ul><li>Opportunities abound for companies that get engaged in real issues, and collaborate with their communities </li></ul>
  6. 7. Kaisei = “Ocean Planet” <ul><li>Mission 1 : Inspire and Introduce ways to Improve the Ocean’s Health </li></ul><ul><ul><li>Remove and remediate debris that has polluted our ocean </li></ul></ul><ul><ul><li>Focus mainly on plastic that threatens the planet’s ecosystem, kills marine life, and potentially impacts our food supply </li></ul></ul><ul><li>Mission 2 : Motivate Change </li></ul><ul><ul><li>Adapt corporate and societal behaviour to prevent future damage </li></ul></ul><ul><ul><li>Encourage a transformation in recycling rates and the use of bio-degradable (and ocean-degradable) plastics </li></ul></ul>
  7. 10. Myths <ul><li>It is not the 8 th Continent </li></ul><ul><li>It is not a land mass like a floating landfill </li></ul><ul><li>REALITY </li></ul><ul><li>It is probably twice the size of Texas </li></ul><ul><li>It is pervasive </li></ul><ul><li>Disposable plastics have gone global </li></ul>
  8. 19. State of the Union <ul><li>No “Tipping Point” to push legislation, corporate programs or community action </li></ul><ul><li>Project Kaisei represents that tipping point </li></ul><ul><li>How much more pollution do we need to see before we realize that enough is enough? </li></ul>
  9. 20. Corporate partnerships with NGOs build trust Asia Pacific
  10. 21. Seven N ew B ehaviors <ul><ul><li>Listen with new intelligence </li></ul></ul><ul><ul><li>Participate in the conversation: real time/all the time </li></ul></ul><ul><ul><li>Create and co-create content </li></ul></ul><ul><ul><li>Socialise media relations </li></ul></ul><ul><ul><li>Champion open advocacy </li></ul></ul><ul><ul><li>Build active partnerships: for common good </li></ul></ul><ul><ul><li>Embrace complexity </li></ul></ul>
  11. 22. <ul><li>Our economy is a 100% subsidiary of the environment. Why do we forget that? </li></ul><ul><li>Brand focus - purchase decision and user experience ……. but what about the end of life experience? </li></ul><ul><li>Consumer Social Responsibility </li></ul>Environmental Opportunities
  12. 23. Triple Bottom Line <ul><li>Companies win via PR, community loyalty, new markets </li></ul><ul><li>Donors win with leveraged skills/assets </li></ul><ul><li>Environment wins with magnified awareness and solutions </li></ul>
  13. 24. There is no “Away”……….. <ul><li>Doug Woodring </li></ul><ul><li>[email_address] </li></ul>

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