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The Colin Powell story about installing computers in a school (while he was still working at Oracle – and understood that while the program “in theory” there was good, it needed more and he wanted to make sure this kind of program was part of any company he started – right from the start.
We not only believe in a new technology model and a new business model, but we believe in a new philanthropic model for business too. Our 1/1/1 model is a new model for corporate responsibility. 1% of our equities is held in the Salesforce foundation. 1% of our employees time or 4 hrs per month is dedicated to philanthropy, and 1% of our product goes to nonprofits all over the world. This year we’ve received a lot of recognition for this effort. Salesforce.com was recognized as Corporate Citizen of the year by the Committee to Encourage Corporate Philanthropy. We were recognized as the 7th most ethical company in the world by business ethics magazine. Our strategic corporate philanthropy model is an important part of our vision and what we’re doing for the industry.
SB11 - Play Works and Sales Force - Sean Rosas and Ellen Goodman
Playworks Corporate Recess: the Model for Transformative Change within your Organization<br />Ellen Goodman, PlayWorks<br />Sean Rosas, Salesforce<br />
Playworks Corporate Recess: the Model for Transformative Change within your Organization<br />Ellen Goodman<br />Playworks Executive Director<br />San Francisco<br />Sean Rosas<br />Senior Manager of Employee & Community Engagement<br />
Overview to Salesforce.com Integrated Philanthropy Model<br />Playworks Story (Sports4Kids)<br />Building Blocks for a Successful Corporate Recess Program<br />This session will cover: <br />
EQUIFINALITY<br />Equifinality:<br />the concept that similar results may be achieved with different initial conditions and in many different ways <br />(Cummings & Worley, 2005)<br />Remember this key principle when building your volunteer partnership <br />
The Genesis<br />“I realized that to succeed, such a program had to be woven into the fabric of an organization.”<br />- Marc Benioff<br />
Integrated Philanthropy: The Model<br />Corporate Citizen of the Year Award<br />Committee Encouraging Corporate Philanthropy<br />Excellence in Corporate Volunteerism<br />Points of Light/Hands On National Award<br />Award for Using IT to Benefit Society<br />Computerworld<br />2007 World’s Most Ethical Companies <br />Ethisphere<br />#7 Top 100 Best Corporate Citizens<br />Business Ethics Magazine<br />
The Impact of Employee Engagement<br />The biggest impacts EVP have had is on employees’ attitudes, job satisfaction, and productivity. Employees have better attitudes towards their employer, increased retention among employees that volunteer, and overall increase job satisfaction. (Tuffrey, 2003)<br />
Increasing Employee Satisfaction, Engagement, and Productivity Through Playworks Corporate Recess Model<br /><ul><li> Employees lead the volunteer engagement building various professional skills
Unifying cross-cultural teams and brings them into alignment through an integrating philanthropy engagement
Enable Salesforce.com employees and Playworks to replicate the model across the territory
(Tavi’s Story) </li></li></ul><li>Building a corporate volunteer program is a two-way street and must consider the needs of both organizations.<br />
Giving Employees an Opportunity to use Corporate Recess as a Professional Development Tool<br /><ul><li> Reveals Different play styles and approaches to engagement and work
The recess as a model provides team work, collaboration, and behavioral experiences
Bringing cohesion to your team by using engagement as a model for professional development
(Jason’s Story)</li></li></ul><li>The ways we integrate our Employee Community Engagement Model<br />New employees receive overview to the Salesforce.com Foundation & Volunteer as part of their new hire orientation (review philanthropy model)<br />Connect Volunteer Managers to regional/national corporate community engagement managers<br />Use Salesforce.com tools to track employee participation <br />Created a Volunteer Website for employees to connect to volunteer resources<br />Time Council (Employees review Community Action Team grants)<br />Leadership Includes a volunteer activity at a team and department offsites (entire department engaged with leadership driving the volunteer event)<br />Incorporate volunteer opportunities at company conferences for customers and partners <br />
Increase company moral and create an “I Love My Company” culture around social good<br /><ul><li> Developing employees who love their company and their community
Empowering employees to be mission driven and responsible for community impact
Resources/References<br />Cummings, T, G, & Worley, C.G. (2005). Organization Development and Change, New York: New York<br />Kadlec, D. (2009) Time Magazine: The Nonprofit Squeeze. Volunteers are stepping forward as never before. But can groups afford to train them?<br />Tuffery, Michael (2003), Good Companies, Better Employees – How community involvement and good corporate citizenship can enhance <br />Points of Lights Foundation: http://www.pointsoflight.org/<br />