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SB11 - CI - Kierstin De West

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SB11 - CI - Kierstin De West

  1. 1. The  SHIFT  Report  Understanding  the  cultural  shi8  to  sustainability  Kiers<n  De  West  Ci  
  2. 2. The SHIFT Report Understanding the cultural shift to sustainability: the sustainability + people + brand + culture equation @hellokier @theshiftreportSaturday, June 4, 2011
  3. 3. The Death of Green Marketing The Selfish Gene White Elephants and The Craving For Community @hellokier 2 @theshiftreportSaturday, June 4, 2011
  4. 4. Attitude action disconnects and how brands can help fulfill a burning desire 3Saturday, June 4, 2011
  5. 5. About Ci Ci is a strategic brand & research consultancy specializing in the cultural shift to sustainability and the relationship between sustainability, people, culture & brands. Sustainability is a tool for innovation. We produce research and insight for innovation, business success & positive change: The SHIFT Report @hellokier @theshiftreportSaturday, June 4, 2011
  6. 6. The Death of Green Marketing The issues that define sustainability The silo’d mentality of sustainability marketing The baggage of language @hellokier @theshiftreportSaturday, June 4, 2011
  7. 7. TWITTER @hellokier EMAIL kierstin@ci-shift.com WEB www.ci-shift.comSaturday, June 4, 2011
  8. 8. Saturday, June 4, 2011
  9. 9. Sustainability framework: Consumers’ Four Pillars of Sustainability™ Silo’d ThinkingSaturday, June 4, 2011
  10. 10. Systems Thinking 9Saturday, June 4, 2011
  11. 11. 10Saturday, June 4, 2011
  12. 12. Presentationzen.com 11Saturday, June 4, 2011
  13. 13. The selfish gene The myth of the we generation Going to where people are, connecting with how they are vs. telling them where to go and how to be Authenticity + Alignment @hellokier @theshiftreportSaturday, June 4, 2011
  14. 14. 13Saturday, June 4, 2011
  15. 15. Tapping into the lifestyle people are leading 14Saturday, June 4, 2011
  16. 16. 15Saturday, June 4, 2011
  17. 17. 16Saturday, June 4, 2011
  18. 18. White Elephants and What We are Craving @hellokier @theshiftreportSaturday, June 4, 2011
  19. 19. 18Saturday, June 4, 2011
  20. 20. Looking Ahead: Growing Cultural Conversations Empathy, Happiness, Compassion (And why Greenpeace should be promoting meditation)Saturday, June 4, 2011
  21. 21. 20Saturday, June 4, 2011
  22. 22. 21Saturday, June 4, 2011
  23. 23. Saturday, June 4, 2011
  24. 24. Thank You. Play On. 23Saturday, June 4, 2011

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