A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.

1. EXPLORING IN PRODUCT SCORECARDING
Jeff Mendelsohn
Adam Mott, The North Face
Daniel Krohn, Becker Underwood
Jim Thomas, Petco
Cristina Amorim, Life Technologies

2. EXPLORING IN PRODUCT SCORECARDING
Adam Mott, The North Face

3. The North Face
LCA & Product Indexing
6.6.12
Adam Mott
adam_mott@vfc.com
Corporate Sustainability

4. Sustainability @ The North Face
MISSION
To protect our outdoor playground and communities through the
development of environmentally and socially responsible products
and business practices.
PRODUCT CLIMATE WASTE COMMUNITY
Driving to create Minimizing our Eliminating all Creating an
innovative greenhouse gas processes and equitable and
processes that emissions through materials that do healthy
eliminate responsible not add value to environment in
environmental and sourcing and our business. which we can
social impacts maximizing work, live and play.
throughout the resource
entire lifecycle of efficiency.
our products.

5. Life Cycle Assessment
LCA :: a technique to assess environmental impacts associated
with all the stages of a product's life from-cradle-to-grave.
Mat’l Prod.
Packaging Distribution Retail Use End-of-Life
& Mfg.
Extrac'on
of
Extrac'on
of
Transport
of
Hea'ng
and
air
Disposal
of
Disposal
of
raw
materials
raw
materials
finished
condi'oning
of
retail
and
product
product
and
retail
store
consumer
Produc'on
of
Harves'ng
of
packaging
from
packaging
intermediate
renewable
factory
to
TNF
Disposal
of
materials
materials
DC
distribu'on
Washing
and
packaging
drying
of
Produc'on
of
Produc'on
of
Transport
of
product
components
intermediate
finished
(jacket
only)
materials
product
and
Produc'on
of
packaging
from
product
Produc'on
of
TNF
DC
to
packaging
Retailer
DC

6. Life Cycle Assessment
Impact Assessment Methodology
CML 2001 Impact Categories Human Toxicity
Abiotic depletion Marine aquatic ecotoxicity
Acidification Ozone layer depletion
Eutrophication Photochemical oxidation
Fresh water ecotoxicity Terrestrial ecotoxicity
Global warming potential
Resource Indicators
Energy (Primary Energy Demand from Non-renewable Resources)
Water (Water Usage)

7. Life Cycle Assessment
64% 85% 75%
Mat’l Prod.
Packaging Distribution Retail Use End-of-Life
& Mfg.
Global Warming Potential

8. Life Cycle Assessment
Focus on addressing product manufacturing
Inputs Outputs
Wastewater
Water
Air Emissions
Energy
Solid Waste
Chemicals
CO2
Labor
Worker Health & Safety Chemical Waste
Resource Efficiency

9. Product Indexing
internal industry
ECO-
PREFERRED
MATERIALS
• Simple/easy to use • Comprehensive – includes
brand, manufacturing,
• Identifies biggest opportunities packaging , transportation,
use & service, EOL
• Based on existing data
• Addresses multiple eco
• Wide, not deep - All TNF impact categories
apparel products are indexed
every season • Lifecycle driven
• Built for goal setting and • Modular
tracking
• Addresses social impacts
• Accountability-focused (v2)

10. Product Indexing bluesign®
Recycled
ECO-
Organic
PREFERRED
MATERIALS
Identify opportunities by
same fabric used in
different styles
Identify opportunities to
meet product labeling Identify biggest
threshold requirements opportunities based on
fabric volume

11. Product Indexing
ECO- Metrics are volume
PREFERRED based = target higher
MATERIALS impact
Accountability – Incremental
Product & Sourcing improvements are
Teams acknowledged

12. Product Indexing
Sustainable Apparel Coalition
V1.0 Apparel Index
Materials Social/Labor
OIA Eco Index
Sustainability Indicators*
Index
* Under development;
based on best available
frameworks

13. Product Indexing
Identify products with
Product 1 Product 2 Product 3 Product 4
room for improvement
Product Information
Company Name: VF
Corp VF
Corp VF
Corp VF
Corp
Brand Name: The
North
Face The
North
Face The
North
Face The
North
Face
Product Name: Insulated
Freedom
Pant Hedgehog
III Rock
2
(Tent) Gordon
Lyons
Style Number: XXXX XXXX XXXX XXXX
SKU Number:
Brand + Product Score 106.2 64.9 97.2 73.9
Brand Score
BRAND TOTAL 51.3 51.3 51.3 51.3
Identify best practices to
share with other design
Product Score
teams
PRODUCT TOTAL 54.9 13.6 45.9 22.6
MATERIALS 4.7 6.3 5.1 5.1
PACKAGING 16.7 0.0 0.0 0.0
MANUFACTURING 7.7 1.5 7.5 8.3 Identify categories
TRANSPORTATION 16.7 0.0 16.7 0.0 needing attention across
USE & SERVICE 9.2 5.8 16.7 9.2 multiple products
END OF LIFE 0.0 0.0 0.0 0.0

14. Holy Grail?
ECO-
+ + PREFERRED
MATERIALS
+ +
Carbon
Accounting
Software
Comprehensive
Sustainable Design
& Tracking Tool

15. What have we learned?
§ There are multiple tools available today that help guide our product
sustainability strategy.
§ Product Indexing and LCA tools are cumbersome and in their
infancy.
§ We need simple, real-time solutions to integrate earlier into the
design process.
§ Sustainability measurement should be pre-competitive and
collaborative if we are going to affect widespread environmental
change.

16. Thank You
Adam Mott
Corporate Sustainability
adam_mott@vfc.com

17. EXPLORING IN PRODUCT SCORECARDING
Daniel Krohn, Becker Underwood

18. Becker Underwood’s Approach to
Sustainable Product Design

19. Company Overview
• Privately held with around 500 employees
spread over 5 continents.
• Manufacturer of Biological’s and Colorants
for Agriculture and Horticulture Markets.
• Six primary product families: Inoculants,
Seed Coatings, Landscape Colorants and
Coatings, Turf and Specialties, Biological
Crop Protection, and Livestock
Management Products.

20. Life Cycle Assessment
• Conducted two Studies on Biological Products
• Comparative with Independent Review
– NemaSlug™ vs Metaldehyde
• Stand alone
– BioStacked™ Vault™ HP for Soybeans
• Purpose: Learn about LCA and how to best
incorporate this into product design.
• Identify Hotspots
• Challenge: Limited Resources

21. Industry Challenges &
Opportunities
• Bio Pesticide Industry Alliance (BPIA)
– Working with EPA on integrating Product Registration
with Design for the Environment (DfE) Certification
– Could be the basis for developing a industry standard
• Challenges
– Smaller Niche Market and companies
– Less focus on this market because of the nature of the
products
– Limited resources

22. Score carding in the Future
• Use business analytics to develop product score
carding
• Develop industry product comparison and score
carding (BPIA, Croplife, etc.)
• Challenges
– Complicated nature of products makes this a lengthy
process
– Limited resources

23. EXPLORING IN PRODUCT SCORECARDING
Jim Thomas, Petco
Confidential 1

24. Exploration in Lifecycle Analysis
& Product Scorecarding
Jim Thomas, VP- Sustainability - Petco
Confidential 2

25. Petco Facts
• Petco
is
a
leading
pet
specialty
retailer
that
provides
the
products,
services
and
advice
that
make
it
easier
for
our
customers
to
be
great
pet
parents.
• We
operate
more
than
1,100
stores
na=onwide,
including
more
than
30
Unleashed
by
Petco
loca=ons,
a
smaller
format
neighborhood
shop,
and
www.petco.com.
• The
Petco
Founda=on,
an
independent
nonprofit
organiza=on,
has
raised
more
than
$90
million
since
it
was
created
in
1999
to
help
promote
and
improve
the
welfare
of
companion
animals.
•
In
conjunc=on
with
the
Founda=on,
we
work
with
and
support
approximately
7,500
local
animal
welfare
groups
across
the
country
to
help
find
homes
for
more
than
250,000
animals
through
in-­‐store
adop=on
events
every
year.
Confidential 3

26. Planet Petco
• Earth-­‐conscious
manufacturing.
Our
goal
is
to
work
exclusively
with
factories
that
use
environmentally
responsible
manufacturing
process
to
develop
our
products
within
the
Planet
PETCO
product
line.
• Sustainable
and/or
Natural.
All
products
in
the
Planet
PETCO
line
must
be
considered
either
Sustainable
(made
from
reclaimed
or
recycled
materials)
or
Natural
(made
from
renewable,
natural
resources),
or
both!
• Products
that
give
back.
Planet
PETCO
has
teamed
up
with
1%
for
the
Planet,
a
growing
network
of
companies
that
give
back
to
the
planet
by
dona=ng
1
percent
of
certain
sales
to
thousands
of
non-­‐profit
environmental
organiza=ons
worldwide.
Dona=on
from
2011
sales
is
going
to
Rising
Tides
Conserva=on
to
fund
cap=ve
breeding
programs
for
marine
fish.
Confidential 4

27. Planet Petco Products
• Planet
Petco
Dog
Bowl
made
from
renewable
bamboo
• Planet
Petco
Natural
Corn
Cat
Lier
is
made
with
all
natural
corn
cobs
&
is
biodegradable
• Planet
Petco
Red
Legacy
Eco
Dog
Lead
made
from
recycled
polyester
(~3
plas=c
boles)
• Planet
Petco
Small
Animal
Paper
Pellet
Lier
made
from
100%
recycled
paper
Confidential 5

28. Challenges & Opportunities
• New
issue
to
the
Pet
Industry
• Interes=ng
Dilemma:
– Kiy
Lier:
Corn
cobs
100%
recycled
paper
Lier
refill
sta=on
Confidential 6

29. EXPLORING IN PRODUCT SCORECARDING
Cristina Amorim, Life Technologies

30. Shaping Discovery.
Improving Life.
Cris%na
Amorim
Vice
President,
Global
Sustainability

31. understanding
disease

32. enabling
abundant
food
&
water

33. growing
energy,
capturing
CO2

34. preserving
&
exploring
biodiversity

35. shaping
discovery,
improving
life

36. About
Life

37. Leading
the
Industry
with
InnovaDon
50,000+
products
Hundreds of products launched each year

38. Evolu%on
of
Life’s
sustainability
program
Environmental
Sustainability
Index
New
business
model
–
closed
loop
Green
products
(bo7om
and
top
line)
(top
line)
Footprint
reduc%on
and
resource
conserva%on
Compliance
(bo7om
line)
(risk mgmt)
2000
2004
2008
2012
2016
2020
Regula%ons
Opera%ons
Customers
and
Suppliers
New
partnerships
in
value
chain
Safety
Energy/water
consumpDon
Design
for
Environment
Reverse
logisDcs:
product
take
back
Discharge
permits
Waste
minimizaDon
Green
products
porPolio
Disassembly,
recycling,
refurbishment
Product
compliance
Recycling
Credible
green
markeDng
Customers
become
suppliers
Employee
green
culture
Green
procurement
Partners:
NGOs,
community,
employees
global
market
economy
low
carbon,
resource
constrained
economy

39. Accoun%ng
for
customer
needs
in
developing
our
green
criteria
Customer
feedback
Bids
&
Tenders
Government
Agencies
Customer
policies:
Surveys
Fostering
ExecuDve
orders
for
Complaints
relaDonships
with
green
purchasing
green
providers

40. Accoun%ng
for
customer
needs
in
developing
our
green
criteria
Customer
feedback
Bids
&
Tenders
Government
Agencies
Customer
surveys
&
complaints:
demanding
greener
products

41. Accoun%ng
for
customer
needs
in
developing
our
green
criteria
Customer
feedback
Bids
&
Tenders
Government
Agencies
Customer
surveys
&
complaints:
demanding
greener
products

42. Accoun%ng
for
customer
needs
in
developing
our
green
criteria
Customer
feedback
Bids
&
Tenders
Government
Agencies
Customer
surveys
&
complaints:
demanding
greener
products

43. Accoun%ng
for
customer
needs
in
developing
our
green
criteria
Customer
feedback
Bids
&
Tenders
Government
Agencies
Green
products
have
the
edge

44. Accoun%ng
for
customer
needs
in
developing
our
green
criteria
Customer
feedback
Bids
&
Tenders
Government
Agencies
NIH
website
Green
products
have
the
edge

45. Accoun%ng
for
customer
needs
in
developing
our
green
criteria
Customer
feedback
Bids
&
Tenders
Government
Agencies
State
of
Michigan-­‐
Dept.
of
Community
Health-­‐
Bid

46. Accoun%ng
for
customer
needs
in
developing
our
green
criteria
Customer
feedback
Bids
&
Tenders
Government
Agencies
UC:
sustainable
pracDces
policy

47. Accoun%ng
for
customer
needs
in
developing
our
green
criteria
Customer
feedback
Bids
&
Tenders
Government
Agencies
federal government purchasing power driving “buying green”

48. Accoun%ng
for
customer
needs
in
developing
our
green
criteria
Customer
feedback
Bids
&
Tenders
Government
Agencies
Governor of Oregon driving “environmentally-friendly” purchasing

49. Accoun%ng
for
customer
needs
in
developing
our
green
criteria
Customer
feedback
Bids
&
Tenders
Government
Agencies
Governor of Oregon driving “environmentally-friendly” purchasing

50. Life
Technologies
“Green
Criteria”
Less hazardous
Less waste; uses fewer resources
Energy efficient
Sustainable packaging
Sustainable disposal

51. Life
Technologies
“Green
Criteria”
Sustainable
Sustainable
Less
hazardous
Less
waste
Energy
efficient
packaging
disposal
Fast and Power SYBR® Green Cells-to-CT™ Kits
TaqMan® PreAmp Cells-to-CT™ Kit
TaqMan® MicroRNA Cells-to-CT™ Kit
TaqMan® Fast Cells-to-CT™ Kit
Charge Switch® Kits
Veriti™ 96-Well Fast Thermal Cycler
ViiA™ 7 Real-Time PCR System
3500xL Genetic Analyzer
StepOne™ Real-Time PCR System
StepOnePlus™ Real-Time PCR System
Click-iT® Detection Assays
PureLink™ Quick Gel Extraction Kits
SimplyBlue™ SafeStain
SYBR® Safe DNA gel stain
TrypLE™ Enzyme Kits
NovaBright™ Chemiluminescent SEAP Reporter Gene Assay 2.0 Kits
NA-Fluor™ Influenza Neuraminidase Assay Kit

52. Life
Technologies
“Green
Criteria”
Sustainable
Sustainable
Less
hazardous
Less
waste
Energy
efficient
packaging
disposal
Fast and Power SYBR® Green Cells-to-CT™ Kits
TaqMan® PreAmp Cells-to-CT™ Kit
TaqMan® MicroRNA Cells-to-CT™ Kit
TaqMan® Fast Cells-to-CT™ Kit
3500xL Genetic Analyzer
Veriti™ 96-Well Fast Thermal Cycler
StepOne™ Real-Time PCR System
StepOnePlus™ Real-Time PCR System
ViiA™ 7 Real-Time PCR System
Ambion® Stabilized Blood-to CT™ Nucleic Acid Preparation Kits

53. Life
Technologies
“Green
Criteria”
Sustainable
Sustainable
Less
hazardous
Less
waste
Energy
efficient
packaging
disposal
3500xL Genetic Analyzer
StepOne™ Real-Time PCR System
StepOnePlus™ Real-Time PCR System
Veriti™ 96-Well Fast Thermal Cycler
ViiA™ 7 Real-Time PCR System
PureLink™ DNA Stabilization Reagent (Cluster Tube Kit)
PureLink™ DNA Stabilization Reagent (96 Well Plate Kit)
PureLink™ DNA Stabilization Reagent (3 Tube Sample Kit)
PureLink™ DNA Stabilization Reagent (Tube Kit)
Lkab Armor™ Beads
TrypLE™ Enzyme
Safe Imager™ 2.0 Blue-Light Transilluminator

54. Life
Technologies
“Green
Criteria”
Sustainable
Sustainable
Less
hazardous
Less
waste
Energy
efficient
packaging
disposal
SOLiD™ 4 System
SOLiD™ 3 Plus System
2720 Thermal Cycler
7300 Real-Time PCR Systems Spectral Calibration Kit
7500 Fast Spectral Calibration Kit
7500 Spectral Calibration Kits
GIBCO® Media Bottles
MagicMedia™ E. coli Expression Medium SoluPouch™
Molecular Probes® Fluorescent Dyes & Probes
UltraPure™ Agarose products
PureLink™ Quick Gel Extraction Kit
Taqman® Assays
NA-Fluor™ Influenza Neuraminidase Assay Kit
NA-XTD™ Influenza Neuraminidase Assay Kit
NuPAGE® Novex® Pre-Cast Gels
GlutaMAS™-Imeida
TrypLE(TM ) Enzyme

55. Life
Technologies
“Green
Criteria”
Sustainable
Sustainable
Less
hazardous
Less
waste
Energy
efficient
packaging
disposal
SOLiD™ 4 System
StepOne™ Real-Time PCR System

56. Green
feature
fact
sheets:
document
environmental
claims

57. First
in
our
industry
to
partner
with
UL
Environment™
to
validate
environmental
claims
for
instruments

58. Life Technologies—looking for new ways to tread lightly in our world.
April 2012
www.lifetechnologies.com/responsibility

59. Toward
a
Smaller
Footprint
Looking
for
new
ways
to
tread
lightly
in
our
world.
Green
marke%ng
campaign:
making
green
products
visible
to
our
customers

60. Toward a Smaller Footprint
extending “reduce, reuse, and recycle”
Life Technologies is committed to:
re:think Take a fresh look at what we do, why we do it, and
how it impacts the environment
re:search Find better materials, more efficient processes, and
greener partnerships
re:solve Make the decisions that bring sustainable solutions into
practice and offer greener product alternatives
Life Technologies—looking for new ways to tread lightly in our world.

61. GREEN MARKETING
Green claims
Social media documented
& Web
Green events
Mul%media
green
marke%ng
campaign

62. www.lifetechnologies.com/responsibility

63. www.lifetechnologies.com/responsibility
www.appliedbiosystems.com/responsibility

67. Life Technologies—
looking for new ways to
tread lightly in our world.
Thank you.
www.lifetechnologies.com/responsibility