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Discover how brands and
business leaders are Activating
Purpose with sustainability-led
innovation that creates scalable
i...
www.SB16copenhagen.com
www.SB16copenhagen.com
As the demand for new products, services and business models that
deliver purpose and profit contin...
www.SB16copenhagen.com
BREAKOUTS
Dynamic sessions to help me
analyze specific business issues.
WORKSHOPS
Half-day, deep-di...
www.SB16copenhagen.com
PURPOSE-DRIVEN LEADERSHIP
Discover the types of transformative personal purpose and
courageous lead...
www.SB16copenhagen.com
FEATURED SPEAKERS
TIM BROOKS
Vice President, Environmental
Responsibility
LEGO
Sustainable Brands c...
www.SB16copenhagen.com
WOLFGANG NEUMANN
President & CEO
The Rezidor Hotel Group
FEATURED SPEAKERS
CLAUS PEDERSEN
Head of C...
www.SB16copenhagen.com
FEATURED SPEAKERS
ALEXANDRA PALT
Chief Sustainability Officer
L’Oréal
NADYA ZHEXEMBAYEVA
Chief Rein...
www.SB16copenhagen.com
DAY 1: WORKSHOPS | MONDAY, 26 SEPTEMBER
Overcoming Barriers to Growing a Purposeful Brand
Christoph...
www.SB16copenhagen.com
DAY 2: PROGRAM | TUESDAY, 27 SEPTEMBER
8:00 - 8:45 BREAKFAST PRESENTATION
HOSTED BY DONG Energy
9:0...
www.SB16copenhagen.com
DAY 3: PROGRAM | WEDNESDAY, 28 SEPTEMBER
9:00 - 11:00 BREAKFAST PRESENTATION
HOSTED BY Quantis
9:00...
www.SB16copenhagen.com
SUSTAINABILITY & CSR
I seek to solve social problems
that alleviate, or altogether
eliminate, resou...
www.SB16copenhagen.com
The Sustainable Brands community is comprised of nearly one million brand leaders and the eco-syste...
www.SB16copenhagen.com
The Sustainable Brands Global Conference
Network is the largest peer community
gathering that deliv...
COPYRIGHT © SUSTAINABLE BRANDS, 2016. ALL RIGHTS RESERVED.
For more information vist www.SB16copenhagen.com
or call +1415-...
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SB'16 Copenhagen Brochure

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As the demand for new products, services and business models that deliver purpose and profit continues to soar, brand leaders who are tapping into this shift are thriving in the face of uncertainty. But who are the brands that are succeeding? What will it take for them to consistently outperform within changing 21st century market dynamics? How are they activating systemic-wide change for a sustainable future?

Join nearly 500 global business leaders by attending breakout sessions, workshops, plenaries, evening events, and co-create sessions at SB’16 Copenhagen to share ideas and discover how to mobilize your brand to succeed in the new economy.

Find detail-rich case studies, practical know-how and specific implementation tips to accelerate your business success. Plus, more importantly, find the partners and solutions providers who can help you along the way. Sustainable Brands is home to the global community of courageous optimists who are reshaping the future of commerce worldwide – connect with them in person this September at SB’16 Copenhagen. September 26-28, 2016.

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SB'16 Copenhagen Brochure

  1. 1. Discover how brands and business leaders are Activating Purpose with sustainability-led innovation that creates scalable impact and profitability
  2. 2. www.SB16copenhagen.com
  3. 3. www.SB16copenhagen.com As the demand for new products, services and business models that deliver purpose and profit continues to soar, brand leaders who are tapping into this shift are thriving in the face of uncertainty. But building a successful, purpose-led brand presents a complex set of challenges and requires a new way of thinking, a new field of knowledge and a new set of tools and partners. This year, mobilize your brand to succeed and learn how to build a trusted and authentic brand that activates purpose at its core. Sustainable Brands is home to the global community of courageous optimists who are reshaping the future of commerce worldwide – join your peers at SB’16 Copenhagen and elevate your brand into the winners circle by Activating Purpose toward a flourishing future. INTRODUCTION
  4. 4. www.SB16copenhagen.com BREAKOUTS Dynamic sessions to help me analyze specific business issues. WORKSHOPS Half-day, deep-dive studios to help me turn ideas into action. PLENARIES An avalanche of trends and market drivers that set the tone. ACTIVATION HUB An action-centered environment where brands will find the conversations, collaborators and tools necessary to bring good ideas to life SPECIAL EVENTS Networking events designed to connect me with the right partners. WHAT’S HAPPENING AT SB’16 COPENHAGEN?
  5. 5. www.SB16copenhagen.com PURPOSE-DRIVEN LEADERSHIP Discover the types of transformative personal purpose and courageous leadership that have given rise to many of today’s outstanding brands and breakthrough sustainability solutions. ENGAGING CUSTOMERS THROUGH PURPOSE Explore win-win strategies for connecting brand purpose with customer purpose in the pursuit of brands that succeed by leading the way to a flourishing future. INNOVATION ON PURPOSE Learn more about the product and service innovations that perform financially while also providing a leap forward for the collective journey toward resilient and regenerative business models. ELEVATING OUR COLLECTIVE PURPOSE Sustainable Brands will focus on making productive use of the collective knowledge, energy, creativity and influence of on- site attendees by inviting them to pool insight, debate complex issues, solve practical problems, support new initiatives and form new partnerships in highly interactive sessions designed to carry the spirit of purpose-led innovation. WHAT YOU WILL LEARN AT SB’16 COPENHAGEN
  6. 6. www.SB16copenhagen.com FEATURED SPEAKERS TIM BROOKS Vice President, Environmental Responsibility LEGO Sustainable Brands consistently delivers a world-class faculty of thought-leaders and practitioners who not only offer diversity of insight, but provide tangible business results. Compiling this elite set of speakers would not be possible without the guidance of our esteemed Advisory Board. Speakers featured here provide only a glimpse of the complete program. Check online for regular updates as speakers and program details are confirmed. GILES HUTCHINS Author Future Fit SIMON HOFFMEYER BOAS Director , Corporate Communications & CSR Carlsberg LEITH SHARP Director, Executive Education for Sustainability Leadership Harvard University
  7. 7. www.SB16copenhagen.com WOLFGANG NEUMANN President & CEO The Rezidor Hotel Group FEATURED SPEAKERS CLAUS PEDERSEN Head of Corporate Sustainability Novozymes JENNIFER HINTON Co-Author How on Earth: Flourishing in a Not-For-Profit World by 2050 SILLE KRUKOW Chief Behavioral Designer Krukow
  8. 8. www.SB16copenhagen.com FEATURED SPEAKERS ALEXANDRA PALT Chief Sustainability Officer L’Oréal NADYA ZHEXEMBAYEVA Chief Reinvention Officer WE EXIST ANDREAS KICHERER Director, Sustainability Strategy BASF THOMAS KOLSTER Founder Mr. Goodvertising
  9. 9. www.SB16copenhagen.com DAY 1: WORKSHOPS | MONDAY, 26 SEPTEMBER Overcoming Barriers to Growing a Purposeful Brand Christophe Fauconnier, INNATE MOTION Annemarie Van Den Brekel, INNATE MOTION Activating Purpose: Brand Leadership in the 21st Century KoAnn Vikoren Skrzyniarz, SUSTAINABLE BRANDS Future-Fit Business: A Metamorphosis in our Midst Giles Hutchins, FUTURE FIT The Evolution of Purpose in Brand Strategy, Marketing and Advertising Thomas Kolster, MR. GOODVERTISING The Journey to Industry-wide Leadership: Growing a Responsible Business Identity Inside and Out Wolfgang Neumann, THE REZIDOR HOTEL GROUP Becoming a Globally Recognizable Leader: Cutting-edge Science, Full SDGs Alignment and Beyond Claus Stig Pedersen, NOVOZYMES Activation Hub Reception LUNCH Activation Hub NETWORKING BREAK 9:00 - 12:00 17:00 - 17:15 17:15 - 17:30 17:30 - 17:45 17:50 - 18:10 18:10 - 18:30 18:30 - 19:30 12:00 - 14:00 13:30 - 16:30 10:30 - 11:00 Movement-Making that Transcends Business-as-Usual Transactions Jensie Miksich, CONTEXT PARTNERS Kimberly Manno Reott, CONTEXT PARTNERS The Promising Future of Self-Organizing Teal Business Models Jenny Andersson, THE EARTHKIND COMPANY Finn Jackson, THE CHURNING Celine McKeown, FUTURE CONSIDERATIONS Measuring a Brand’s Innovation and Sustainability Maturity Levels Tim McAloone, ESSENSUS Daniela Pigosso, ESSENSUS Purpose-driven Branding and Customer Engagement: Building Collective Expertise James Payne, GIVEN LONDON David Hawksworth, GIVEN LONDON Becky Willan, GIVEN LONDON Ben Hayman, GIVEN LONDON Inspiring Consumer Behavior Change: How to Shape New Shopping and Consumption Behaviors Sille Krukow, KRUKOW SteeringaProductPortfolioTowardSustainability Speakers from: BASF, THINKSTEP, WBCSD Transformational Leadership and Integration: Synthesizing over a Decade of Best Practices Leith Sharp, HARVARD UNIVERSITY 15:00- 15:30 NETWORKING BREAK Program as of 11/8/2016, please visit SB16copenhagen.com to stay up to date on the latest content
  10. 10. www.SB16copenhagen.com DAY 2: PROGRAM | TUESDAY, 27 SEPTEMBER 8:00 - 8:45 BREAKFAST PRESENTATION HOSTED BY DONG Energy 9:00 - 11:00 MORNING PLENARIES Consumer Attitudes as a Driver of Purposeful Business Caroline Holme, GLOBESCAN Rob Cameron, SUSTAINABILITY Driving Conscious Leadership Skills and Culture Change Through Deep Inner Exploration Sandja Brügmann, THE PASSION INSTITUTE Inspiring Consumer Behavior Change: How to Shape New Shopping and Consumption Behaviors Sille Krukow, KRUKOW Karma Marketing and the Power of “Enough” Sirikul Laukaikul, THE BRANDBEING CONSULTANT CO., LTD Breakthrough Innovation: Exponential Solutions for the SDGs John Elkington, VOLANS VENTURES LTD The North Star of Sustainability Goal-Setting: Introducing the Future-Fit Business Benchmark Geoff Kendall, FUTURE-FIT FOUNDATION 11:30 - 12:30 BREAKOUTS SOLVING CHALLENGES IN REAL TIME CONSUMER ENGAGEMENT& COMMUNICATION MACRO TRENDS & DRIVERS LEADERSHIP & EMPLOYEE ENGAGEMENT Resilience in Times of Macro Instability: Brexit and Beyond Rob Cameron EXECUTIVE DIRECTOR SUSTAINABILITY John Elkington, VOLANS VENTURES LTD Robert Ruttmann, INSTITUTE FOR CUSTOMER INSIGHT The State of Ac- tivating Purpose: Research Data on Thousands of Pur- pose-driven Brand Campaigns Ben Richards, RADLEY YELDAR Matthew Yeomans, SUSTAINLY Charlotte West, BUSINESS IN THE COMMUNITY InSearchofSus- tainableMaterials: Accelerating the TransitiontoHealthy Products Speakers from: LAUNCH NORDIC, LEGO, CARLSBERG, NOVOZYMES, and SUSTAINABILITY CONSULT The North Star of Sustainability Goal-Setting and Leadership: How to Build a Fu- ture-Fit Business Geoff Kendall, FUTURE-FIT FOUNDATION Giles Hutchins, FUTURE FIT Christopher Davis, THE BODY SHOP SOLVING CHALLENGES IN REAL TIME CONSUMER ENGAGEMENT & COMMUNICATION MACRO TRENDS & DRIVERS LEADERSHIP & EMPLOYEE ENGAGEMENT Purpose-driven Storytelling through Mainstream Media Sandja Brügmann, REFRESH AGENCY Signe Wenneberg, WENNEBERG & CO. Kasper Kronenberg, TV 2 BUSINESS Christian Toennesen, CARNSTONE From Farm to Fashion: How to Get Your Consumers to Love You More by Doing the Right Thing Alexis Haass, ADIDAS ADDITIONAL SPEAKERS TBA Aligning the UN Sustainable Development Goals with Strategy, Goal-Setting and Innovation Speakers from: VOLANS VENTURES LTD, BASF, AKER BIOMARINE, NOVOZYMES The Future of Work and Employee Engagement through the Lens of Millennials Bethan Harris, COLLECTIVELY ADDITIONAL SPEAKERS TBA 12:30 -14:00 LUNCH Activation Hub 12:15 - 13:00 LUNCH SESSION MODERATION & BRANDING PURPOSE Sirikul Laukaikul, THE BRANDBEING CONSULTANT CO., LTD HOSTED BY Thailand Sustainable Development Foundation 14:00 - 15:30 BREAKOUTS 16:30 -17:30 AFTERNOON PLENARIES “Peak Stuff”, the Circular Economy and Driving Change at Scale Jonas Engberg, IKEA Pivoting a Business Model in Real Time and Under Always-Changing Market Conditions Filip Engel, DONG ENERGY A Market-Leading Case Study in Purpose-driven Cross-Industry Collaboration Tiina Alahuhta-Kasko, MARIMEKKO Kirsi Seppäläinen, STORA ENSO 17:30 - 19:00 ACTIVATION HUB MIXER 19:30 - 21:30 BIRDS OF A FEATHER DINNERS Program as of 11/8/2016, please visit SB16copenhagen.com to stay up to date on the latest content
  11. 11. www.SB16copenhagen.com DAY 3: PROGRAM | WEDNESDAY, 28 SEPTEMBER 9:00 - 11:00 BREAKFAST PRESENTATION HOSTED BY Quantis 9:00 - 11:00 MORNING PLENARIES Health First: Reimagining the Conversation on Sustainability Paulette Frank, JOHNSON & JOHNSON Evolving Sustainability through Crowdsourcing: New Solutions in Support of Sustainable Innovation Alexandra Palt, L’ORÉAL A Quest for Moderate Consumption: A Story of Social Experiments, Spoken Word Artists and More Michael Dickstein, HEINEKEN WeTogether:ChangingtheLivesofRefugeesThroughthePowerofSportsandBusiness Aki Ben-Ezra, ADIDAS What a Plantable Pencil Teaches Tells Us about Sustainability Communications Michael Stausholm, SPROUT ThePowerofCollaborationbetweenArtandBusinesstoDeliverPurposefulStories Tine Fischer, CPH:DOX Thomas Kolster, MR. GOODVERTISING 11:30 - 12:30 BREAKOUTS SOLVING CHALLENGES IN REAL TIME CONSUMER ENGAGEMENT& COMMUNICATION MACRO TRENDS & DRIVERS LEADERSHIP & EMPLOYEE ENGAGEMENT Innovation or Disrup- tion: The Future of Certification (Part 1) Andre De Freitas. SUSTAINABLE AGRICULTURE NETWORK Rüdiger Meyer, FLOCERT Loa Dalgaard Worm, FSC DENMARK Etienne White, POSSIBLE The Power of Col- laboration between Art and Business to Deliver Purposeful Stories of Change Tine Fischer,CPH:DOX Thomas Kolster, MR. GOODVERTISING IntegralThinkingand TrueMateriality:How toCatalyzeaRegen- erativeandInclusive Economy Ralph Thurm, A|HEAD|AHEAD Sex Trafficking: How Brands Can Help by Interrupt- ing Demand and Ending Commer- cial Exploitation Inge Huijbrechts, THE REZIDOR HOTEL GROUP ADDITIONAL SPEAKERS TBA SOLVING CHALLENGES IN REAL TIME CONSUMER ENGAGEMENT& COMMUNICATION MACRO TRENDS & DRIVERS LEADERSHIP & EMPLOYEE ENGAGEMENT Innovation or Disruption: The Future of Certification (Part 2) Lars Ludvigsen, SUSTAINABLE COMMUNICATIONS EXPERT Jakob Zeuthen, CHAMBER OF DANISH COMMERCE Inspiring New Brand Campaigns: The Process Behind Innovative Consumer Engagement Mette Børsting Hofman, ARLA FOODS Sirpa Tuomi, NESTE CORPORATION ADDITIONAL SPEAKERS TBA How to Fill Gaps in Current Attempts at Circular Business Models Speakers from: ROCKWOOL INTERNATIONAL, DELL, CIRCULAR ECONOMY, INTERFACE, and PHILIPS LIGHTING Understanding and Developing the Capacity for Transformative Partnerships Virginie Helias, PROCTER & GAMBLE Bahare Haghshenas, DELOITTE DENMARK Patrick Bürgi, SOUTH POLE GROUP Loa Dalgaard Worm, FSC DENMARK ADDITIONAL SPEAKERS TBA 12:30 -14:00 LUNCH Activation Hub 14:00 - 15:30 BREAKOUTS 16:00 - 17:00 CLOSING PLENARY How on Earth: Flourishing in a Not-For-Profit World Jennifer Hinton, HOW ON EARTH: FLOURISHING IN A NOT-FOR-PROFIT WORLD 18:OO-19:30 CLOSING RECEPTION Program as of 11/8/2016, please visit SB16copenhagen.com to stay up to date on the latest content
  12. 12. www.SB16copenhagen.com SUSTAINABILITY & CSR I seek to solve social problems that alleviate, or altogether eliminate, resource tensions along the way. BRAND STRATEGY I believe leadership stems from brands who have awareness of the impact they have on the world around them. COMMUNICATIONS I encourage purpose-driven voice and invite stakeholders on interactive, co-creative journeys. DESIGN & INNOVATION I seek skillful, sensitive design that leads to radical innovation and heightened shared value. SUPPLY CHAIN Supply chain disruptions are not an option. I strive for enlightenment across the entire value chain. HUMAN RESOURCES I encourage embedded sustainability-driven behaviors and pro-active management to drive change from within. FIND YOUR PASSION
  13. 13. www.SB16copenhagen.com The Sustainable Brands community is comprised of nearly one million brand leaders and the eco-system of people and organizations that support them from over 90 countries around the world who regularly connect and collaborate (via online and in person) on issues and ideas that propel the shift toward a sustainable and flourishing economy. This community of change makers includes the world’s largest global brands as well as disruptive social entrepreneurs, along with the multitude of solutions providers, suppliers, NGOs, agencies, academics and researchers, investors and other stakeholders that support them. As a community, these optimistic, visionary and courageous professionals share a passion for purpose and a desire to contribute to a flourishing future while driving breakthrough near and long term success for their businesses. WHO ATTENDS SB CONFERENCES?
  14. 14. www.SB16copenhagen.com The Sustainable Brands Global Conference Network is the largest peer community gathering that delivers tangible and efficient support to accelerate sustainability-led brand innovation. With 11 events on 6 continents, the community will gather for for the first time in Copenhagen September 26-28. Known for its work toward creating green growth through innovative bicycle planning, a clean recreational harbor, an ambitious climate plan and many other initiatives, Copenhagen is the perfect backdrop for a conversation dedicated to sustainability led innovation. LOCATION
  15. 15. COPYRIGHT © SUSTAINABLE BRANDS, 2016. ALL RIGHTS RESERVED. For more information vist www.SB16copenhagen.com or call +1415-626-2212

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