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www.SustainableBrandsLondon.com
SUSTAINABLE BRANDS LONDON
www.SustainableBrandsLondon.com
NOVEMBER 18-19, 2013 | LONDON, U...
www.SustainableBrandsLondon.com
The leading brands of the future will be the ones that endure and
thrive by embedding sust...
www.SustainableBrandsLondon.com
WHAT DO PEOPLE SAY ABOUT SB CONFERENCES?
“SB once again exceeded my expectations as each d...
www.SustainableBrandsLondon.com
•	How and why multiple stakeholders are evolving their perceptions of
corporate and produc...
www.SustainableBrandsLondon.com
WHO ATTENDS SB LONDON?
Last year, hundreds of sustainable brand leaders such as Unilever,
...
www.SustainableBrandsLondon.com
The brief for SB London is to deliver for the UK and Europe a world-class faculty of thoug...
www.SustainableBrandsLondon.com
John Gerzema
Author of Spend Shift and The
Athena Doctrine
Gail Klintworth
Chief Sustainab...
www.SustainableBrandsLondon.com
DAY 1 - MONDAY, 18TH
NOVEMBER
8.00 AM BREAKFAST
9.00 AM –10.30 AM MORNING PLENARIES
WELCOM...
www.SustainableBrandsLondon.com
DAY 2 - TUESDAY, 19TH
NOVEMBER
8.00 AM BREAKFAST
9.00 AM - 10.30 AM MORNING PLENARIES
OPEN...
www.SustainableBrandsLondon.com
www.SustainableBrandsLondon.com
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Sustainable Brands London 2013 Conference Brochure

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Join us as we continue our community’s global conversation about the collective journey From Revolution to Renaissance in brand building for an abundant future.

Together, we will explore quickly-evolving opportunities and challenges in creating, measuring and communicating brand value, customer trust and reputation; new forms of creating shared value within your supply chain; imaginative social innovation in response to economic gloom and high unemployment, brand led positive behavior change; and new bold visions of restorative, 'net positive' business models with profit, as well as environmental and social benefits baked in by design.

We will also be looking at emerging impact investing trends and strategies, and the impacts of EU legislation on tomorrow's brand marketing landscape. And to top it all off, we will gaze at the developing landscape of ROI models you can use to translate these new forms of value to your CMO, CFO, CEO and the rest of the C-Suite.

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Sustainable Brands London 2013 Conference Brochure

  1. 1. www.SustainableBrandsLondon.com SUSTAINABLE BRANDS LONDON www.SustainableBrandsLondon.com NOVEMBER 18-19, 2013 | LONDON, UK FROM REVOLUTION TO RENAISSANCE
  2. 2. www.SustainableBrandsLondon.com The leading brands of the future will be the ones that endure and thrive by embedding sustainability principles into everything they do. Building them takes a new kind of thinking – bringing new groups of collaborators together and using a novel set of tools. Sustainable Brands® is the global learning and collaboration community that is dedicated to leveraging this new thinking that drives innovation leading to enhanced business and brand value. This November, the community convenes a remarkably diverse set of change agents from distinguished brands such as Unilever, Royal DSM, Natura, and MARS, along with thought leaders from Guardian Sustainable Business, Oxfam, Dragon Rouge, Forum for the Future, and more. The agenda in London explores the implications of sustainability innovation for brand strategists, marketing executives and sustainability professionals and identifies techniques for creating, measuring and communicating brand value. The meaning and measure of business success is changing fast and the Sustainable Brands® community is here to provide the latest market intelligence and exemplary case studies to speed up your own journey. Join us for Sustainable Brands London on November 18-19 and discover how unleashing the best of our human ingenuity and innovation can change the shape of business, and with it, the world. INTRODUCTION
  3. 3. www.SustainableBrandsLondon.com WHAT DO PEOPLE SAY ABOUT SB CONFERENCES? “SB once again exceeded my expectations as each day I thought to myself, ‘I am so glad I am here.’ Here are a few things that truly differentiate SB for me from the other conferences I regularly attend: 1) speakers stay beyond their speech and continue to participate in the ongoing dialogue; 2) SB is an open conversation that just keeps going and people at all levels are willing to engage; 3) I can go back to work with at least a few ideas of things I can do immediately; 4) More ideas are generated for me, even in indirect relation to our business, here than anyplace else.” – Leilani C. Latimer, Director, Sustainability Initiatives, Sabre Holdings “It was a great conference and I came out totally inspired. I met so many people and am already continuing our conversations. What a great event. Looking forward to next year.” – Lyell Clarke, President & CEO, Clarke “This was my first experience with a Sustainable Brands Conference and I found it to be unexpectedly unique ... part revival, without being hokey. The community convening there is surprisingly informed, influential, sincere, open and excited about collaborating to build a flourishing future. I look forward to expanding our relationship with Sustainable Brands from here.” – David Bennett, VP, Corporate Partnerships, National Geographic “First, I want to let you know how much I appreciate the incredible work you are doing, and especially, the beautiful, collaborative world you create for the SB conference. For me, this year was just as valuable, just as impressive, and just as inspiring as last year’s conference. Perhaps even more so, as I was able to see firsthand the progress that has been made in just one year’s time, and to meet even more people who are trying to make a difference. I have never experienced anything like the event you have created, and it has changed my expectation of what’s possible. My deepest gratitude to you and all the people on your team who created this year’s success.” – June Holder, Manager, Sustainability Communications, UPS “I hope you’ve slumbered deeply! Many thanks for another outstanding conference. The caliber of people, the thought leadership, discussions and organization were fantastic. You and your team are class and brains all the way!” – Olivia Khalili, Sr. Partnerships Manager, Ashoka
  4. 4. www.SustainableBrandsLondon.com • How and why multiple stakeholders are evolving their perceptions of corporate and product-level brands, and how to capitalize on the change through smartly-positioned brand innovation and effective communications around sustainability attributes • Why the rise of an emphatic civilization carrying the next industrial revolution is not an exaggeration, and how to profit from re-framing your business model around meaning and purpose • What applied lessons cognitive science is teaching business on effective storytelling, cultural memes and gamification for behavior change, and how to apply those lessons to drive sales • Who is building successful, collaborative cross-sector partnerships, and how they’ve set down spears to build a productive relationship • Why disruptive social entrepreneurs are here to stay, and how to follow and/or engage them, and the loyal communities they are building, in times of economic crises and dismal employment outlooks • How to use the right data and framing to build compelling ROI cases and sell sustainability-inspired product and brand innovation internally • How to leverage effective product and service design principles with an eye towards embedded social and environmental benefits • What momentum exists around global sourcing risks and how to leverage visions of global brands nurturing thriving local economies • How 3D printing, the Internet of Things and Big Data can serve as powerful allies to brand strategists and marketing/communications executives • You’ll find a full year’s worth of other thought-provoking, insightful, and tangible ideas for becoming a sustainable brand leader at SB London – plus be able to discuss them in depth! WHAT YOU WILL LEARN AT SB LONDON
  5. 5. www.SustainableBrandsLondon.com WHO ATTENDS SB LONDON? Last year, hundreds of sustainable brand leaders such as Unilever, Adidas, Coca-Cola, Kingfisher, Philips, MARS joined us for our first year in London, to discuss how better brands will shape the future by keeping tabs on the ever-evolving playing field, and this year we continue our community’s global conversation about the collective journey From Revolution to Renaissance in brand building for an abundant future. Here is a brief look at just some of those thought & practice leaders who have already made plans to attend.
  6. 6. www.SustainableBrandsLondon.com The brief for SB London is to deliver for the UK and Europe a world-class faculty of thought-leaders and practitioners who feature in the vanguard of the sustainable brand revolution. Compiling this elite set of speakers would not have been possible without the guidance of our esteemed Advisory Board and details of the programme will be announced here online, along with presenter roster particulars - do please check back regularly for updates. You’ll find a full year’s worth of thought-provoking, insightful, and tangible ideas and strategies for becoming a sustainable brand leader at SB London: FEATURED SPEAKERS Geraldine O’Grady Global Platform Manager, Convenient Coffee & Sustainability, Mondelez International Dax Lovegrove Head of Business & Industry Relations, WWF UK Bella Vuillermoz Director of Bigger Picture, BskyB Bob Gordon Do the Right Thing Manager, Nando’s Anna Adriani Global PR Director & Chief Sustainability Officer, Illycaffé Benoit Beaufils Business Humanizer & Founding Partner, Innate Motion Graham Seabrook Global Services & Business Transfomation, BT Carmel McQuaid Climate Change Manager, Marks & Spencer
  7. 7. www.SustainableBrandsLondon.com John Gerzema Author of Spend Shift and The Athena Doctrine Gail Klintworth Chief Sustainability Officer, Unilever Denise Alves Director of Sustainability, Natura Daniel Vennard Global Brand Sustainability Director, MARS Jo Confino Executive Editor, Guardian Sustainable Business Jacobine DasGupta Corporate Sustainability Manager, Royal DSM Laura Storm Executive Director, Sustainia Stuart Singleton-White Senior Manager External Communications, Europe and Australia, Rainforest Alliance FEATURED SPEAKERS
  8. 8. www.SustainableBrandsLondon.com DAY 1 - MONDAY, 18TH NOVEMBER 8.00 AM BREAKFAST 9.00 AM –10.30 AM MORNING PLENARIES WELCOME AND OPENING REMARKS KoAnn Vikoren Skrzyniarz, Founder & CEO, Sustainable Brands OPENING MC REMARKS Jo Confino, Executive Editor, Guardian Sustainable Business SHIFTING CONSUMER VALUES AND IMPLICATIONS TO YOUR BRAND John Gerzema, Author, Spend Shift and The Athena Doctrine MEASURING MEANING: THE EVOLUTION OF BRAND VALUE AND WHAT TO DO ABOUT IT Denise Turner, Head of Intelligence, Havas Media Group THE REVOLUTION IS OVER: LET THE ‘BUSINESS IS BEAUTIFUL’ RENAISSANCE BEGIN Dorothy Mackenzie, Chairman, Dragon Rouge 10.30 AM – 11.00 AM NETWORKING BREAK 11.00 AM – 12.30 PM MORNING PLENARIES, CONTINUED FOUND IN TRANSLATION: THE FUTURE OF ROI AND IMPLICATIONS FOR THE C-SUITE John Elkington, Founding Partner & Executive Chairman, Volans A conversation with: Marie-Claire Daveau, Chief Sustainability Officer & Head of International Institutional Affairs, Kering (parent company of PUMA, Gucci, Stella McCartney and multiple other brands) LEVERAGING POSITIVE PSYCHOLOGY TO UNDERSTAND AND INFLUENCE CONSUMER BEHAVIOR Marc Mathieu, Global SVP of Marketing, Unilever ENABLING MARKET SECTOR SHIFTS: A GAME-CHANGING BRAND CASE Denise Alves, Director of Sustainability, Natura DREAM IN A BOX Julian Borra, Global Creative Strategic Partner, China Dream and UK Dream 12:00 - 2:00 PM: LUNCH - SOLUTIONS EXPO OPEN 2.00 PM – 3.00 PM BREAKOUT DISCUSSION SESSIONS TRACK: ENABLING BUSINESS & CULTURE SHIFT THE BUSINESS OPPORTUNITY - NEW HIGHLIGHTS FROM GLOBAL AND EUROPEAN MARKET RESEARCH TRACK: BRAND STRATEGY & COMMUNICATION SPECIFIC TOOLS AND PROCESSES FOR EMBEDDING PURPOSE INTO BRAND TRACK: SUSTAINABLE PRODUCT DESIGN & DELIVERY NEW MODELS IN RECLAIMING AND AVOIDING WASTE 3.00 PM – 3.30 PM NETWORKING BREAK 3.30 PM – 4.30 PM BREAKOUT DISCUSSION SESSIONS TRACK: ENABLING BUSINESS & CULTURE SHIFT RE-PROGRAMMING FUNDAMENTAL UNITS OF CULTURE TRACK: BRAND STRATEGY & COMMUNICATION THREE LEVELS OF BRAND ENGAGEMENT IN SUSTAINABILITY INNOVATION TRACK: SUSTAINABLE PRODUCT DESIGN & DELIVERY INNOVATION IN PRODUCT DELIVERY 4:45 - 5:45 PM: EVENING PLENARY INNOVATION OPEN FINALS Sustainable Brands Innovation Open Finalists 5:30 - 7:00 PM: RECEPTION & BOOTH CRAWL
  9. 9. www.SustainableBrandsLondon.com DAY 2 - TUESDAY, 19TH NOVEMBER 8.00 AM BREAKFAST 9.00 AM - 10.30 AM MORNING PLENARIES OPENING MC REMARKS Rob Cameron, Executive Director, SustainAbility FROMBASICPERCEPTIONSHIFTTOANACTIVISTBRAND:TWOINSTRUCTIVECASESTUDIES Stuart Singleton-White, Senior Manager External Communications, Europe & Australia, Rainforest Alliance Leading nominations for discussion partners: Kenco and Lush COMMUNICATING A FUNDAMENTAL SHIFT IN CORE PRODUCT OFFERINGS BMW PEOPLE PERSPECTIVES IN SUSTAINABLE INNOVATION Jacobine DasGupta, Corporate Sustainability Manager, Royal DSM 10.30 AM –11.00 AM NETWORKING BREAK 11.00 AM - 12.30 PM MORNING PLENARIES, CONTINUED CAUSE MARKETING AND BEYOND: TANGIBLE RESULTS FROM THREE “IN THE MARKET” BRANDS Daniel Vennard, Global Brand Sustainability Director, MARS USING YOUR VALUE NETWORK TO BRING INNOVATION TO LIFE Leading Nomination: BASF WHAT’S BREWING: EMBEDDING A UNIFIED BUSINESS CASE APPROACH TO DRIVE PRODUCT, BRAND, MARKETING AND OPERATIONS AT THE SAME TIME Jim Hanna, Director, Environmental Impact, Starbucks DISRUPTIVE INNOVATION AND THE RISE OF THE VALUES-BASED ECONOMY Sean Ansett, Chief Sustainability Officer, Fairphone LEADING THE BIG SHIFT Gail Klintworth, Chief Sustainability Officer, Unilever 12:00 - 2:00 PM: SOLUTIONS EXPO OPEN 12.30 PM - 2.00 PM LUNCH 2.00 PM - 3.00 PM BREAKOUT DISCUSSION SESSIONS TRACK: ENABLING BUSINESS & CULTURE SHIFT UNDERSTANDINGPURCHASINGBEHAVIOR,ANDHOWSUSTAINABILITYATTRIBUTESPLAY TRACK: BRAND STRATEGY & COMMUNICATION THE ‘GREENHUSH’ PROBLEM: WHY SUSTAINABILITY COMMUNICATIONS AREN’T MORE ASSERTIVE, AND WHAT TO DO ABOUT IT TRACK: SUSTAINABLE PRODUCT DESIGN & DELIVERY DELIVERING TRUST THROUGH SHARED VALUE 3.00 PM – 3.30 PM NETWORKING BREAK 3.30 PM – 4.30 PM BREAKOUT DISCUSSION SESSIONS TRACK: ENABLING BUSINESS & CULTURE SHIFT THE WAY TO FUTURISTIC, RESTORATIVE, NET POSITIVE BUSINESS TRACK: BRAND STRATEGY & COMMUNICATION ENGAGEMENT THROUGH SOCIAL MEDIA, STORYTELLING AND INTERACTIVE DESIGN TRACK: SUSTAINABLE PRODUCT DESIGN & DELIVERY CREATINGADEEPERCONNECTIONTOTHESOURCE 4:45 - 5:30 PM: EVENING PLENARY LISTENING SESSION: WHAT’S MISSING IN THE CONVERSATION? WHAT’S NEXT?
  10. 10. www.SustainableBrandsLondon.com www.SustainableBrandsLondon.com

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