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Strategies for
Sustainable
Business and
Corporate
Responsibility

Bill Marquard
Marble Leadership Partners
Do you want to
earn a seat at the
 strategy table?
What is standing in the way?




                    Q u i c kT i m e ™ a n
            I F F (U n c o m p re sse d )
    ...
“Every single social and
global issue of our day is
a business opportunity in
disguise.”
           - Peter Drucker
The answer…
        Finding the

           Profit

          AND
          Social
       responsibility
Finding the AND is a strategy
methodology that:

Generates innovation, growth and
shareholder value…

by addressing major ...
A brand new mindset for senior
leaders to view social issues…

      From                To
 Responsibilities   Opportunit...
QuickTime™ and a
TIFF (Uncompressed) decompressor
   are needed to see this picture.
Sources of
Competitive ANDVantage

      Market         Product
    Development    Innovation




     Operational    Cult...
Walmart and the IMARE alliance
QuickTime™ and a
                                     TIFF (Uncompressed) decompressor
                                   ...
Social
Environmental
                                  Sustainability
Sustainability




                  Economic
      ...
Constraints = innovation


                                             • 30-minute turnaround
                           ...
Four Stages of Finding the AND
                                                            Finding the AND
               ...
How do I get started?

                           ANDVantage

                                               Embed FTA in ...
What’s in it for…


      Your          Your
      CEO           Board

             YOU!
My Challenge to you…


                Find
  OR            the
                AND
My Challenge to you…


                THE
                POWER
                OF
                AND
Strategies for Sustainable Business and Corporate Responsibility - Bill Marquard
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Strategies for Sustainable Business and Corporate Responsibility - Bill Marquard

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Bill discusses how businesses can reshape and advance their sustainability & csr programs by focusing on profit AND social responsibility. Existing paradigms like the triple bottom line and even newer business models like for-profit social enterprises, according to Bill, further support this cognitive split that businesses can't be good. Various examples of strategic approaches that go from philanthropy (cost-driven) to core business (profit-driven) are given, including Danone, Allsup, and others. Sources of competitive ANDvantage like market development and product innovation are also explained. There is a better path.

Publié dans : Business, Économie & finance
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Strategies for Sustainable Business and Corporate Responsibility - Bill Marquard

  1. 1. Strategies for Sustainable Business and Corporate Responsibility Bill Marquard Marble Leadership Partners
  2. 2. Do you want to earn a seat at the strategy table?
  3. 3. What is standing in the way? Q u i c kT i m e ™ a n I F F (U n c o m p re sse d ) Cause a re n e e d e d t o se e t h Based Triple Bottom Marketing Line
  4. 4. “Every single social and global issue of our day is a business opportunity in disguise.” - Peter Drucker
  5. 5. The answer… Finding the Profit AND Social responsibility
  6. 6. Finding the AND is a strategy methodology that: Generates innovation, growth and shareholder value… by addressing major social issues… using the core business
  7. 7. A brand new mindset for senior leaders to view social issues… From To Responsibilities Opportunities Costs of doing Sources of business competitive advantage Philanthropic Drivers of missions innovation
  8. 8. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  9. 9. Sources of Competitive ANDVantage Market Product Development Innovation Operational Culture Efficiency Building
  10. 10. Walmart and the IMARE alliance
  11. 11. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor QuickTime™ and a are needed to see this picture. TIFF (Uncompressed) decompressor are needed to see this picture.
  12. 12. Social Environmental Sustainability Sustainability Economic Sustainability
  13. 13. Constraints = innovation • 30-minute turnaround time QuickTime™ and a QuickTime™ and a TIFF (Uncompressed) decompressor TIFF (Uncompressed) decompressor are needed to see this picture. are needed to see this picture. • Passenger loading • Baggage processes QuickTime™ and a QuickTime™ and a TIFF (Uncompressed) decompressor TIFF (Uncompressed) decompressor are needed to see this picture. are needed to see this picture.
  14. 14. Four Stages of Finding the AND Finding the AND ANDVantage embedded in strategy and operations Strategic Solve social needs within the core Core Business Sustainability business Profit Philanthropy Strategic Giving aligned with Cost Philanthropy business strategies Pure Little alignment between CSR and Philanthropy strategy
  15. 15. How do I get started? ANDVantage Embed FTA in the Strategic planning process Sustainability Solve a social issue Strategic using the core business Philanthropy Pure Strategic CSR Plan Philanthropy Rebalance the CSR Portfolio Executive Immersion Session
  16. 16. What’s in it for… Your Your CEO Board YOU!
  17. 17. My Challenge to you… Find OR the AND
  18. 18. My Challenge to you… THE POWER OF AND

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