This deck was part of a Sustainable Brands webinar. View the recording of this webinar at SustainableBrands.com/library
The average U.S. family trashes $1,500 worth of edible food each year while one in six Americans struggle with food insecurity. How might we change our culture of waste? What is the role for retailers and food manufacturers? Based on a recent study about the values, drivers and food waste rituals of Aspirational consumers, BBMG founding partner Mitch Baranowski reveals why the future of food waste revolves around shifting the narrative and disrupting the consumer journey. Join this provocative discussion and leave with a clear sense of the many design opportunities in front of us.
What You Will Learn:
--Gain insight into the values and issues that matter most for this growing segment
--Explore Aspirational consumers’ food waste rituals and routines
--Discover new territories for advancing your brand strategy
--Gain insights into driving consumer engagement
--Learn about best practices, emerging trends and expert opinions