Social Media for SMEs

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Slide deck for the presentation I gave to the Actinic user conference, 14 Oct 09.

Business Technologie Design

Social Media
for SMEs
Suw Charman-Anderson
Social Technologist

1

Your daily social media routine
• Routine is the key to success
• Check your RSS daily
• Schedule time
• Use tools that make it easier
– Ecto/MarsEdit for blogging
– desktop and mobile clients for Twitter

12

Case study: eSpares
• Household appliance spare parts
• Started in 2004, 60 staff, London-based
• Original website was basic catalogue
• Moving towards more social experience for customers
– Reviews
– Videos
– Twitter

13

With thanks to
★ http://www.flickr.com/photos/caseywest/346329776/
★ http://www.flickr.com/photos/12148520@N00/360505392/
★ http://www.flickr.com/photos/observers_pov/158778047/
★ http://www.flickr.com/photos/mshades/559652022/
★ http://www.flickr.com/photos/mandj98/273301364/
★ http://www.flickr.com/photos/mrbeany/2942020519/
★ http://www.flickr.com/photos/cyberslayer/952121271/

22

Suw Charman-Anderson
social technologist

suw.charman@gmail.com
charman-anderson.com
twitter.com/suw
+44 (0)7809 718877

23

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Social Media for SMEs

1. Social Media for SMEs Suw Charman-Anderson Social Technologist 1

10.

11.

12. Your daily social media routine • Routine is the key to success • Check your RSS daily • Schedule time • Use tools that make it easier – Ecto/MarsEdit for blogging – desktop and mobile clients for Twitter 12

13. Case study: eSpares • Household appliance spare parts • Started in 2004, 60 staff, London-based • Original website was basic catalogue • Moving towards more social experience for customers – Reviews – Videos – Twitter 13

14.

15.

16.

17.

18.

19.

20.

21.

22. With thanks to ★ http://www.flickr.com/photos/caseywest/346329776/ ★ http://www.flickr.com/photos/12148520@N00/360505392/ ★ http://www.flickr.com/photos/observers_pov/158778047/ ★ http://www.flickr.com/photos/mshades/559652022/ ★ http://www.flickr.com/photos/mandj98/273301364/ ★ http://www.flickr.com/photos/mrbeany/2942020519/ ★ http://www.flickr.com/photos/cyberslayer/952121271/ 22

23. Suw Charman-Anderson social technologist suw.charman@gmail.com charman-anderson.com twitter.com/suw +44 (0)7809 718877 23