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Intro to Web Media
1. INTRO TO WEB MEDIA
MTM 4085
Susan Murphy
@suzemuse
www.suzemuse.com
www.jestercreative.com #acwebmedia
2. CLASS RULES
Lateness makes me :(
No personal texting or phone calls during class.
Please donât talk or otherwise disrupt the class
during lectures (unless you want to ask questions,
which is always encouraged!)
and donât forget....
#acwebmedia
3. CLASS RULES
Taking photos, shooting video, tweeting, Facebook
updating, and live blogging of class activities are
ALLOWED and ENCOURAGED.
(just as long as youâre still paying attention!)
#acwebmedia
4. WHAT WILL YOU LEARN?
This is NOT a technical course
Common social media and online collaboration tools and their uses
How to use social media for school
How to use social media to ďŹnd a job after you graduate
How to use social media in business
Creating a social media strategy
You will be blogging AND podcasting!
#acwebmedia
5. WHAT WILL YOU LEARN?
Goal: To prepare you to interact personally and
professionally in the online world, and equip you
with the knowledge to help you and your future
employers succeed with online tools and
technologies.
#acwebmedia
6. THE ASSIGNMENTS
Assignment #1: Blog (Individual) - 60 marks
Assignment #2: Online Listening Strategy
(Individual) - 30 marks
Assignment #3 - Podcast (Group) - 30 marks
Assignment #4 - Social Media Strategy - 60 marks
#acwebmedia
8. THE REASON THIS
CLASS IS COOL
You are free to express yourself online during class,
outside of class, and learn more about how to make
social media tools work for you.
We have a secret Facebook Group!
We have a hashtag! #acwebmedia
We have a blog! http://webmedia.suzemuse.com
#acwebmedia
11. WHAT IS SOCIAL MEDIA?
Itâs more than Facebook and Twitter
It also includes blogs, podcasts, video, webinars, and
e-Books.
Itâs about sharing
Itâs about conversation
Itâs about PEOPLE.
#acwebmedia
12. A LITTLE
HISTORY LESSON
1997 1998-2002 2002-2004 2004-2007 2007-2012
SixDegrees LiveJournal MySpace YouTube FourSquare
Friendster Flickr Twitter Groupon
Delicious Facebook Google+
Second Life Digg ????
Wordpress
LinkedIN
#acwebmedia
18. SOCIAL MEDIA
IS A HUGE DEAL
96% of people online who are under 30 have joined a social network
Years for radio to reach 50 million users? 38. Facebook reached 500 million
users in 1 year.
80 of companies use social media for recruitment. 94% of those use
LinkedIN.
YouTube is the 2nd largest search engine.
There are over 200 million blogs
Kindle e-Books have outsold paper books the past two Christmas seasons.
#acwebmedia
34. WHY DO I NEED A BLOG?
Your blog is your home base.
Itâs where your content lives.
Blogs can be written or video.
Weâre going to use Wordpress.
Youâre being marked on it.
#acwebmedia
35. WHAT DO I NEED TO DO?
Set up a Wordpress blog
Wordpress.com for hosted blog
Wordpress.org to install on your own web space
Pick a template, or custom design one (youâre not
marked on your design)
Create an âAbout Meâ page
#acwebmedia
36. WHAT DO I NEED TO DO?
Youâll be submitting 5 posts total (but feel free to blog
more often if the urge hits!)
Topics for your 5 posts are assigned by me
Letâs review the assignment in BlackBoard
#acwebmedia
37. BLOG INSPIRATION
Mitch Joel - Six Pixels of Separation
Christopher S. Penn - Awaken Your Superhero
Liz Strauss - Successful and Outstanding Blog(gers)
Amber Naslund - Brass Tack Thinking
#acwebmedia
38. #OVERWHELMED
Social media can be pretty overwhelming
So many tools, so little time
Whereâs the best place to start?
#acwebmedia
40. SAY WHAT???
If you want to learn more about social media, you
need to LISTEN.
But what do you listen to? Thereâs a lot of stuff
online.
Next week, we are going to learn to LISTEN.
#acwebmedia
41. UNTIL THEN....
Publish blog post #1 - âWhy is social media
important?â (and post the link to the assignment in
BlackBoard)
Purchase your text book, âContent Rulesâ.
#acwebmedia