2. What We’ll Learn
• What can I make a video about?
• The most important thing to remember when
making a video
• Phases of production
• Gear and Gadgets
• Activity - Find the Story!
• Discussion - Exploring Video for your Business
7. What can I make a video about?
• Market a product
• Profile interesting people (clients, employees,
community members)
• Give advice, share expertise
• Cover an event
• Describe your services
8. What’s Your Story?
• Every great video begins with a story
• Every idea has a story waiting to be told
• How do you find your story?
13. The Production Process
• Production is a three- Pre-Production
step process
• Often, people forget
about pre-production
Production
• Pre-production is the
storytelling step
and is the MOST
IMPORTANT! Post-Production
14. The Production Process
Pre-Production
Production works on
the 80/20 rule: 80
percent of your work Production
is in the pre-
production step!
Post-Production
15. How to Win at Pre-Production
• Get Perspective: How are you going to tell
the story? (is it first person? A narrative tale?
An art video? A retrospective?)
• Map it out: What are you going to to to tell
the story about? (a clear roadmap of how
you’re going to shoot - storyboard or script)
• Plan it out: When, and where, and what do
you need to shoot?
16. Scene Breakdown Map
SCENE TECH PEOPLE PROPS
SCENE II: INT. Camera Camera Op Coffee Pot
NIGHT: Jon comes Tripod Director Coffee Cup
into the kitchen 2x work lights with Audio Bathrobe
wearing a bathrobe stands Actor (Jon)
and pours himself a Boom mic and pole
cup of coffee.
• Group your scenes in ways that make sense (e.g. group
all kitchen scenes together)
• Plan it in advance - never wait till you get to location to
figure out what to shoot!
17. Tips for a Smooth Production Day
• Make sure you’ve got all the equipment you need and that
you know how to use it.
• Bring extra copies of the script
• Get there early!
• Strive for controlled chaos
• Keep detailed notes as you shoot to make editing easier
(recruit your most organized friend or employee!)
• Hydrate!
22. Audio
• Camera mics can work in close quarters
• Use an external audio recorder or microphone ideally
• Minimize background noise for best results
23. Hit the hardware store!
• You can never have enough duct tape and clothespins
on hand!
24. Post Production
• There are a number of simple editing tools
• Windows Movie Maker, iMovie are great and FREE!
• YouTube has FREE editing features available now!
• Adobe Premiere, Final Cut are not free and more
advanced
• Use the tools you feel most comfortable with
25. Tips for Smooth Editing
• If you’ve done a good job with your script and
have taken good notes when shooting, editing will
be smooth!
• Map your edit out on paper first - pick the best
clips and be organized before you start.
26. A Word on Copyright
• Ensure your music and images are not subject to
copyright
• You can use images and music licensed under
CreativeCommons.org (provided you give
attribution)
• Creative Commons images: MorgueFile, Flickr
Creative Commons
• Creative Commons (podsafe) music: Free Music
Archive, MusOpen.org, iBeat.org
27. Just Hit Publish!
• Publish your video
• Start promoting
(blog, Twitter,
Facebook, etc)
• YouTube is the 2nd
largest search engine!
28. 6 Steps to Great Video
1) Figure out your story (brainstorm and write it down!).
2) Figure out how you want to tell your story (your
perspective).
3) Pre-production: Prepare your script scene by scene, listing
action, equipment, props and people. Plan the logistics of your
production.
4) Production: Have a smooth shoot!
5) Post production: Map out your edit on paper before you
start editing
6) Publish: Get your video up on YouTube and tell the world!
