2. The Convergytics Story
9
24
54
84
3
9
14
28
2013 2014 2015 2016 Projected
People Clients
Fastest growing analytics company
2014 - Global Brands Magazine
Top 10 emerging analytics
companies – Analytics India
Magazine
3. Why we (might) know a few things
• Convergytics is the fastest growing analytics brand, we provide solutions, not services
• Strong focus on innovation
• Patented brand equity framework using social data
• Proprietary attitude segment to behavior segment mapping
• We have been in analytics consulting since 1998
• Our backgrounds include Kantar Group, Publicis, IPG, Dell, HomeDepot, GE, Gap
• All programs are result oriented and ROI driven
• Success mantra in analytics is Analyze, Socialize, Monetize
4. What we believe in is the right team
5%
34%
12% 10%
9%
11%
19%
Functional Expertise
Market Research
Marketing
CRM
Digital
Social media
BI
Others
20%
8%46%
21% 5%
Industry Experience
CPG
Retail
Media
Telecom
Others
• Team certified in tools like Omniture, Google Analytics, SAS, Qlik, Tableau
• Awards won by team include Franz Edelman, Kaggle Contests, Whichtestwon.com and HBR publicatio
ns
• Less than 8% attrition observed across 3 years allowing us to continuously nurture talent
• Domain, Industry and Stats experts collaborate with analysts to create best of breed solutions
5. What we provide is an easy way to engage
Pilot execution to provide an evaluation data point to determine if we are the right partners for y
ou. There is no commitment from your team to work with us until the evaluation of POC is comp
lete.
Project Engagement Annual Retainer Strategic Partner
• Engage on a need basis an
d requirements are defined
as projects with finite durati
on & scope
• Costing is based on T&M
• Higher billing rates as
compared to retainer
• Teams may vary from proje
ct to project
• Dedicated team setup to
service all needs listed as
scope for the year
• Costing is based on hourly
billing rate per person
• Continuity, Knowledge
retention and lower costs are
advantages of this model
• Strategic Partner to avail
consulting services,
co-creation of IP and product
/data reseller services
• Costing & setup for consultin
g services remains same as
retainer engagement
• Costing for IP co-creation an
d reseller services are based
on revenue share
7. Your wish list
Have
• A team that deals with the constants pressure of delivering value to your clients
• A flexible partner with interchangeable, highly specialized (and talented!) staff.
• An agile partner with problem solving capabilities across domains
• An easy out in the first month if you don’t like the work
And Never
• Have to worry about loss of knowledge
• Have to worry about picking the wrong people to work on your project.
• Have to go through a lengthy procurement process to bring partners on board
8. You wish, We DeliverAnd Exceed
Our “crack” team of analysts solves complex problems in CRM, Branding, Marketing, Digital,
Mobile and Social
• Big Data Solutions, Data Automation and Reporting
• Insights, Analysis and Strategic recommendations
• Simple to Complex modeling frameworks
• Off the shelf Social media, Marketing Mix, Attribution and other products
• High touch consulting services to establish analytics as a revenue center,
9. We Walk The Talk…
1. I know, therefore I can solve
A one week workshop and interview with key stakeholders to learn about your organization, your clients,
your business goals in order to plan and bring your ideas to life.
2. It is (mostly) all about data,
We identify all the information and data sources that would be needed, the level at which it is needed so t
hat we can recommend and implement actionable, measurable initiatives
3. Analytics at the speed of business
The best solution for a problem may not be the most ideal solution as it may delay your go to market stra
tegy. Implementing solutions that will provide the most incremental gains given the constraints of time &
money.
4. Measure it to Improve it
Our robust modeling and attribution frameworks will provide an easy, intuitive and scientific way of answ
ering any and all the ROI questions your clients will have apart from providing a continuous improvement
plan
10. Something for everyone…
Marketing
Insights to strengthen
brand and optimize
media investments to
achieve brand and sales
growth
Digital
Insights to understand
ROI of digital and social
media to create a high
impact digital strategy
CRM
Understand your
customers better to
create an integrated and
personalized targeting
• Market Mix Modeling
• Brand Equity Analysis
• Survey Analytics
• Digital, Mobile and
Conventional CRM
• Campaign Measurement
• Customer Lifecycle
modeling
• Online Attribution
• Digital Spend
Optimization
• Affiliate Analytics
• Social Media Analytics
Data and Reporting
Automated and
Integrated view of social,
digital, media and sales
data to create actionable
insights
• Automated data
ingestion
• Data Quality and Data
Warehousing
• Reporting and Insights
11. The Proof….
India’s leading creative ad
agency part of IPG Group
Atlanta based agency part
of Publicis Group
NewYork based Next 15
leading PR agency
Atlanta based CRM & Data
agency
South East Asia’s leading
digital agency
• Strategic partnership to co-create IP, acquire new clients & consulting
services
• IP for Hospitality industry to integrated travel attitudes with behavioral
data
• Annual retainer engagement to setup reporting & analytics CoE
• Services include data & reporting automation, Digital CRM, Market Mix
models
• Strategic partnership to co-create IP, Reseller & consulting services
• Dedicated Team setup to service key clients and create Marketing DB
product
• Annual retainer engagement to setup offshore analytics CoE
• Dedicated team of 8 to provide services in CRM, Attribution, Market Mix
Model
• Project based engagement to service all digital analytics requirements
• Successful implementation of Multi-touch attribution, Social Media
analytics
13. • VPN/Citrix connections
to work inside client
environment – no data
ever goes out
• ISO certifications to
validate secure IT setup
• MSA will govern SLAs for
timely, quality and
effective deliverables
• Leadership commitment
to ensure value add
Our version of the FAQ…
Is my data secure?
Will I get Value?
• IP for Any analysis
created will remain with
agency
• Off the shelf
Convergytics products
will continued to be
owned by us
Do I own the IP?
• All the heavy lifting is
done from the offshore
team via VPN/Citrix
• An onsite analyst is
provided for large
engagements
How do I talk to you?
• MSA will define that the
agency will remain end
client for Convergytics
• We don’t talk to your
clients unless requested
Am I your end client?
