The document discusses UCB Pharma's approach to becoming a more patient-centric company focused on innovation. It describes how UCB listens to patients, delivers innovations based on patient input, and supports patients. UCB aims to place patients at the heart of what they do by considering patients' perspectives at every step, holding regular meetings with patient advisory boards, and partnering with patient communities like PatientsLikeMe. This approach aims to improve patients' lives, increase corporate differentiation, and enhance productivity through a shared focus on addressing patient needs.