What are

1. Role of Social Media in
Strengthening Democracy
Successful Strategies

2. A simple way to understand Social Media
Social Media World Real World

3. If there was no Social Media
• How do we strengthen
democracy?
– Free & Fair Elections
– Healthy Debate
– Fearless Journalism
– Engagement with
government
– Activism

4. Now with Social Media
• Healthy Debate
– Constructive Criticism
– Propelling conversation
– Political discussions

5. Now with Social Media
• Fearless Journalism
– Truth at all cost
– Presentation of facts

6. Now with Social Media
• Engagement with
Government
– Citizen participation in
governance
– Free flowing
communication

7. Now with Social Media
• Activism
– Raising Awareness
– Harnessing support

8. Key Enablers
• Content
– Relevant
– Easy to consume
– Easy to share

9. Key Enablers
• Coherence
– Real world connection
– Consistent
communication

10. Key Enablers
• Leadership
– Personalities
– Shaping opinion

11. Look out for the traps
• Digital Fishbowl
– Crowd censored content
– Credibility is the lifeline

12. Look out for the traps
• Sustainability of a
campaign
– Media is passive
– Effort leads to result

13. That’s all for now!