Strategic Comms Plan for el Nino

2. 2
StrategiesImplicationsWhy?PurposeTheme

3. 3

4. 4

5. 5
 To condition the mind of the public
 As precautionary measures
 To avoid panic situation
 To portray the credibility of the government
 Well-coordinated plan is cost-effective

6. 6
GENERAL
•Weather – Hot and Dry
PUBLIC
•Health
•Water Crisis
•Cost of living
•Effected daily activities
•Price hike – water-based products
•Shortage of food supply – grains, live stocks, fruits and
vegetables
GOVERNMENT
•Hospital
•High demand of medicine
•Increase in number of patients
•Water retention
•Cost of management
•Publics’ perception towards the government
•Government planned programs affected

7. 7
ECONOMICS
•Tourism-related industry
•Agricultural products
•Government needs to import and support affected industries
POLITICS
•Perceptions
•Negative towards government
•Credibility of the government will be questioned
ENVIRONMENT
•Dry
•Self ignition burning
•Bad Air Pollutant Index (API)
•Haze
•Emergency

8. 8
PHASE I
(JULY-AUGUST 2014)
PHASE II
(SEPTEMBER 2014 ONWARDS)
PHASE III
(END OF EL NINO)
• To create awareness and
preparedness
• To condition the mind of public at
large
• To avoid panics
KEY MESSAGES:
 Bersama menghadapi El Nino dengan
tabah, tenang dan bijak
 Penjagaan kesihatan tanggungjawab
bersama
 Rakyat dan kerajaan bersatu
menangani El Nino
ACTIVITIES
• Mass movement
 Himpunan Aman menghadapi
Fenomena El Nino
 NGO, HLI
 Residents association
 Media
• Local campaign
 Schools
 House of worships
• To constantly update the current API
• To guide the public with the measures
to be taken accordingly
• To continuously monitor the situation
of public at large
• Information sharing among agencies
KEY MESSAGES:
 Rakyat perlu tenang kerana kerajaan
telah bersedia dengan langkah-
langkah yang perlu diambil
 Rakyat perlu patuh kepada nasihat
dan arahan kerajaan
 Kerajaan mempunyai mekanisme
lengkap
 Kerajaan sentiasa mengutamakan
rakyat
ACTIVITIES
• Traditional and social media
• To console the public
• To show appreciation to the public
for their commitment
• To advise the public about the
essentials of practical lifestyle
KEY MESSAGES:
 Perpaduan kunci kejayaan
 Amalkan cara hidup praktikal
ACTIVITIES
• Traditional and social media

9. 9
ISU STORYLINE 1 STORYLINE 2
• Pemanasan lautan berlaku di
kawasan Pasifik Tengah dan Timur
 Panas / kering berpanjangan
 Jerebu
 Krisis bekalan air
 Masalah kesihatan
 Kebakaran hutan
 Kerosakan tanaman
 Kesan ekonomi
• Berlaku untuk tempoh 6 hingga 18
bulan (Mulai Julai 2014)
• Tekanan atmosfera meningkat,
menyebabkan cuaca kering yang luar
biasa di Malaysia, Indonesia, Filipina
dan utara Australia
• Kerajaan tidak ambil langkah efektif
menangani El Nino
• Pengurusan krisis air yang lemah
• Gagal menangani penerokaan dan
pembakaran hutan secara haram
• El Nino adalah fenomena cuaca
yang dihadapi oleh hampir
keseluruhan negara di kawasan
Pasifik Tengah dan Timur
• Kerajaan telah merangka pelan
tindakan bagi menghadapi
fenomena EL NINO dengan
sebaiknya bagi rujukan dan
panduan semua pihak
• Usaha membendung El Nino adalah
lebih sukar apabila terjadinya
kebakaran dari negara jiran

10. COMMUNICATION
PLAN
Electronic
Media
Social
Media
Print
Media
Face to
Face
Other
Media
10

11. ELECTRONIC
MEDIA
SOCIAL
MEDIA
FACE-TO-
FACE
PRINT
MEDIA
OTHER
MEDIA
COMMUNICATION
STRATEGY
11

12. • Selamat Pagi
1Malaysia
• Dialog
• Hello on Two
• Assalamualaikum
• Hello Malaysia • Malaysia Hari Ini
(TV3)
• Majalah 3(TV3)
• Nasi Lemak Kopi
O(TV9)
• Morning Breakfast
Show(NTV7)
• Analisis
Awani
ELECTRONIC MEDIA
(TV)
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13. • NASIONAL FM
• TRAXX FM
• KL FM
• Ai FM
• Minnal FM
• HOT FM
• FLY FM
• ONE FM
• ERA FM
• SINAR FM
• HITZ FM etc
ELECTRONIC MEDIA
(RADIO)
• BERNAMA
RADIO 24
• SURIA FM
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14. SOCIAL
MEDIA
News and
pictures can
be posted
and shared
Videos can be
posted and
became viral on
the internet
Information
can be
blogged
Topics
becomes
‘trending
topic’ and
become
popular
hashtag
14

15. PRINT
MEDIA
15

16. FACE-TO-FACE
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17. Government &
Agencies Websites
17

18. Telcos
Maxis U Mobile
Celcom Digi
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