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Mobile Marketing

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Sivaraman Swaminathan
Sivaraman Swaminathan

Leveraging the power of mobile marketing for brands

TechnologieBusiness
1  sur  35
Leveraging the power of Mobile Marketing for brands Mobile Monday, Mumbai 9 th April 2007 THE NEXT ITERATION
About 2.4 billion mobile phones have been sold around the world last year, and globally there are more mobile phones than PCs. Source: GSM World
“ Worldwide over 350 billion text messages , are exchanged across the world’s mobile networks every month” Source: GSM World
Mobile reaches where other media cannot! Feb 2007 Mobile Subscriber data – 203mn
10 million GPRS users?! “… About 15 per cent of the mobile phone subscriber base in India (140 million users) is on the GPRS platform that enables such applications…". Source: The Hindu
“ Mobile is already a platform, but the consensus was that leveraging the power of the web, integrating web services into the mobile medium is the future of mobile.” Mobile2.0 Conference
Unlearn! ,[object Object],[object Object]
Unlearn! ,[object Object]
Unlearn! ,[object Object],[object Object]
Unlearn! ,[object Object],[object Object]
The problem with traditional advertising is that it's a "disconnected" process
Learn! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
context Learn!
immediacy Learn!
personalization Learn!
Moving beyond ‘text and response’ campaigns
A world of interactivity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source: iLoop Mobile
Cases of ImaginAction ™
Adidas QR Tagging ,[object Object],[object Object],[object Object],[object Object]
What will your message be? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Art meets mobile meets social media. ,[object Object],[object Object],[object Object]
Nike ID ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Service rather than messages
Service rather than messages ,[object Object],[object Object],[object Object]
Mobile mischief from 42 Below ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adidas Real Madrid China Tour ,[object Object],[object Object],[object Object],[object Object]
Trends on why brand marketers have to beyond just messaging!
Trend #1 Mobile web applications are the future
Trend #2 We are creators not consumers (The power of user generated content)
Trend # 3 I am not a number, I am a tag
Trend #4 Communities will the way to build engagement – Generation C “ The population that is always in contact with friends and colleagues and trust them more than your branded messages “
Why is it important for us to work together?
By 2011, global advertising industry will be close to $600B. Can mobile start to increase its revenue share from its current levels of less than 0.2% to 2-5% by then?
Thank you

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Mobile Marketing

  • 1. Leveraging the power of Mobile Marketing for brands Mobile Monday, Mumbai 9 th April 2007 THE NEXT ITERATION
  • 2. About 2.4 billion mobile phones have been sold around the world last year, and globally there are more mobile phones than PCs. Source: GSM World
  • 3. “ Worldwide over 350 billion text messages , are exchanged across the world’s mobile networks every month” Source: GSM World
  • 4. Mobile reaches where other media cannot! Feb 2007 Mobile Subscriber data – 203mn
  • 5. 10 million GPRS users?! “… About 15 per cent of the mobile phone subscriber base in India (140 million users) is on the GPRS platform that enables such applications…". Source: The Hindu
  • 6. “ Mobile is already a platform, but the consensus was that leveraging the power of the web, integrating web services into the mobile medium is the future of mobile.” Mobile2.0 Conference
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  • 11. The problem with traditional advertising is that it's a "disconnected" process
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  • 15. personalization Learn!
  • 16. Moving beyond ‘text and response’ campaigns
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  • 28. Trends on why brand marketers have to beyond just messaging!
  • 29. Trend #1 Mobile web applications are the future
  • 30. Trend #2 We are creators not consumers (The power of user generated content)
  • 31. Trend # 3 I am not a number, I am a tag
  • 32. Trend #4 Communities will the way to build engagement – Generation C “ The population that is always in contact with friends and colleagues and trust them more than your branded messages “
  • 33. Why is it important for us to work together?
  • 34. By 2011, global advertising industry will be close to $600B. Can mobile start to increase its revenue share from its current levels of less than 0.2% to 2-5% by then?