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Nike

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Swanand Deshpande
Swanand Deshpande

Nike is the largest seller of athletic footwear and apparel, founded in 1972. It has a diverse product portfolio including shoes, apparel and equipment for various sports sold in over 160 countries. Nike pursues a strategy of acquisitions of complementary brands and diversification to protect its premium brands and revive struggling brands. It focuses on innovation through R&D, celebrity endorsements, and targeting specific consumer groups through localized marketing. Issues around working conditions at some supplier factories have led to increased monitoring and transparency efforts.

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About the Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product line in Athletic Shoes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Previous Acquisitions Converse: Retro & Classic Market (2003) Hurley: Surfing, Skateboarding (2002) Impact Golf Technologies (2002) Michael Jordon Air Mada Canstar Sports: Hockey Equipment (1995) S ports Specialities: Cap Making (1993) Cole Haan & Accesssories (1990) NIKE
Future Course of Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Own Production ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
International Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Approach ,[object Object],[object Object],[object Object],[object Object],2002 2003 % Increase Advertising $ 1.0279 BN $ 1.168 BN 13.63 Revenue $ 9.893 BN $ 10.697 BN 8.18 Ad % of Rev. 10.39 10.92
Baby Boomers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gen Y ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Advantage over Reebok ,[object Object],[object Object],[object Object],[object Object],[object Object]
Nike Employee Treatment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nike’s Response ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Increasing International Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You !

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Nike

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  • 4. Strategic Previous Acquisitions Converse: Retro & Classic Market (2003) Hurley: Surfing, Skateboarding (2002) Impact Golf Technologies (2002) Michael Jordon Air Mada Canstar Sports: Hockey Equipment (1995) S ports Specialities: Cap Making (1993) Cole Haan & Accesssories (1990) NIKE
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