1. Education Course
Marketing and
Branding Guide
www.ePravesh.com

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Future of Educational Brand Building.................................................................3
Importance of Accreditation for Institute to attract more students and build
brand .................................................................................................................4
Accreditation Introduction for Education Institute .........................................4
Accreditation for Indian Education Institute ...................................................5
Advantages of accreditation ...........................................................................5
How to Attract Students to your Institute..........................................................6
Social Media Marketing ..................................................................................6
Stay in Touch with Students............................................................................7
Educational Events..........................................................................................7
Parent Interaction...........................................................................................8

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Indian education sector is opening up new avenues as we move on. Question arises about
building brand and communicating with students, attracting talented students to relevant
course of their choice.
We tried to analyze current budgets of the institute and how scenario is going to change
Medium Traditional Ways New Ways
Newspaper
Advertisement
Educational institutes
allocates lot of budget to
print media based
advertisement
Target youth of India is
moving towards internet,
news paper based
advertisement is going to
get less attention in the
future.
Seminar, Road
Show
Institutes conduct
seminars in 5 star hotels,
seminar halls. Conversion
rate is low and student
acquisition cost is high in
this case.
Institutes will start
conducting online webinars,
online discussions. It will be
the way to interact with
students
Franchise
Management
Institutes have multiple
franchises, training
centres to sell application
forms. But tracking
mechanism, conversion
rate of students is missing.
Institutes do not get clear
picture of pre admission,
admission process.
Centralized way to track
student interaction, student
interest, no leakage of
revenue in terms of
application forms fee. Better
student acquisition and huge
cost savings.
Customer Centric Student as customer Institutes would be
Future of Educational Brand Building

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Approach approach is missing in the
current context. Delay,
misplacement is
application form creates
confusion among students
customer centric. Usage of
technology would be high.
Prospective students would
get better service.
Accreditation
Accreditation for institutes is very important because it allows the learning institution to asses
itself with regards to the quality of education they give out to their students. Parents and
students check accreditation of the institute before taking admission.
Accreditation Introduction for Education Institute
Agencies that give out accreditation base their opinion a lot on the school type and what
these schools specialize in. Accreditation agencies have different criteria in accrediting a
vocational school for technical courses as compared to a school that specializes in medical
Importance of Accreditation for Institute to attract more students and
build brand

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education. The difference lies in the fact that both schools offer very different curriculum and
different courses and degrees. However, there are some basic criteria that all schools must
satisfy, from which the direction of the accreditation will be based. One of the basic criteria
that all of the schools being looked into must satisfy is their intention to provide the best
education and service to each of their students. Then there is the part where schools must
show proof that they are capable of achieving these.
Most of the schools would have to subject themselves to intermittent and surprise auditing
from an outside source and compare the results to their own audit results which they can
use to verify that the standards of the accrediting agency imposed on them are strictly
followed.
Accreditation for Indian Education Institute
To assure that all Indian institutes get the proper accreditation, the Government has installed
a number of legal organizations that will facilitate better educational standards and
consistent school excellence in its path to provide the best education to every student.
CRISIL has come up with grading system for Indian Business schools. Industry interface,
student admission process, Curriculum, faculty profile, infrastructure is some of the
parameters evaluated by the rating agency to come up with rating points for the institute.
Such rating helps students to know institute before taking admission or considering applying
for the institute courses.
Advantages of accreditation
The best advantage is that it gives the graduates that added advantage. A student who
graduates from an accredited institution indicates that the student was provided with the best
educational standards thus helping him prepare for the real world.
Educational institution can define their standards with their consistent performance within the
accreditation guidelines based on the agency’s results with regards to the content of their
program.
Institutions will know how they can improve and what they should improve on with regards to
their educational system.

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An accreditation from the government will always speak well for the student, the institute,
their parents and potential future employers because there is an assurance that the schools’
educational curriculum is up to standards.
Technology is also considered as one of the important aspect of infrastructure of
accreditation process. Institutes using tools and technology for process like Online
Admission, Online Examination and Assessment, Student Selection would get more rating
points related to infrastructure.
Competition in every domain and industry has persuade people to think deeply to give more
than 100% to stay firm in competition and to retain existing customers. Education domains is
not an exception of this as competition can be seen in this domain; especially with the
inception of a number of world-class educational institutes, accreditation from world’s top
universities, better placement record and above all an amazing and world-class environment
and infrastructure.
Here, it is more important to attract students, who have a passion of achieving new heights
in their academic career and zeal to reach on the top of their professional career. When it
comes to attract students for different courses in your institute, it depends on different things
like educational environment, events, and way of marketing to reach target audience and a
lot more. Not forget to mention competitions and parent interactions as they also play an
important role in making an institution the right one to take admission
Social Media Marketing
The Innovative and Most Demanding Mode of Marketing to Make Anything Popular
Digitalization has captured all domain and industries as its significant importance can be
seen everywhere. Now, those domains from different industries verticals that are moving
total digital modes of advertising and marketing are gaining momentum and moving on the
growth of success. Social Medial Marketing is a part of digitalization that lures target
audience more easily and instantly.
How to Attract Students to your Institute

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Social Media Marketing has become a platform – easily accessible to anyone with internet
access. Being an inexpensive platform for organizations to implement marketing campaigns,
it has become an innovative way of increasing communication to foster brand awareness
and often improved customer services. It is truly a next big thing and a powerful fad that
brings numerous added benefits of let any organization or company move on the track of
success.
Stay in Touch with Students through Remarkable Presence of Different Social
Networking Sites
.For an educational institute or a business management school, it is a buzzword that is no
lesser than a miracle because a big part of young generation is on different social medial
platforms. Having an impressive Face book page, Twitter account, LinkedIn account,
presence at Instagram and pages or profiles on different other social networking sites is
certainly the best way of reaching target audience more instantly. You can create event
pages or organize events to invite students. Majority of youngsters have their presence on
Face book and Twitter. They often create their own groups and invite more people. Your
institute’s presence will be effective there.
Educational Events Attracts Students and Parents Altogether to Create Awareness
about Education Environment
Educational event are one of the most powerful tool of drawing attention of students, parents
and guardians as well as different coaching classes where students do preparations to crack
entrance exams or in hope of achieving good grades. Different conferences, congresses,
webinars and webcasts, are very helpful in making your institution’s presence on front page
of different newspapers and educational magazines. These events offer a variety of
opportunities for professional development, encompassing webinars, seminars, workshops,

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roundtables and annual conferences that provide with a flexible means of advance, change,
focusing on your career and future growth. Such events are also helpful for your existing
students to move on the track of success and better career.
Parent Interaction Is another Essential Point to Make Your Educational Institution
Popular
It is one of the essential steps that always play an important role in making your institution
popular. Parents and guardians always try to know the progress graph of their children.
Parent Interaction is the right step that help them in stay with the institution; while provide
them a better way of focusing on their children’s growth and academic career. Organizing
such meetings at least once in a month or sending them emails at a regular intervals will
help parents to track their children in collage in the right way.
Competition classes, different exams and tests regularly or at regular intervals also play an
important role in improving students’ knowledge base and make them sharp to face
competitions. There are different other activities that play a pivotal role in making any
educational institution popular among students for different diploma and degree courses.
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