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Retail formats in india

  1. RETAIL FORMATS IN INDIA An Overview of Our Project: Submitted To: Prof. Abinandan Chakraborty Abhinandan.chakraborty@i Submitted By: •Swaraj Madan (BCMI1CF15005) •Shiny Surbhi (BCMH1CF15033)
  2. FACTS ABOUT RETAIL INDUSTRY IN INDIA:  Retailing in India is one of the pillars of its economy and accounts for 14 to 15 per cent of its GDP  Fifth largest in the world  Fastest growing industry in the country, expected growth rate 25%-30% annually  Mostly the industry in unorganized due to huge difference in taste and demands  The industry is getting more popular nowadays and becoming organized also in terms to serve the needs of customers
  3. CHALLENGES FACED BY RETAIL INDUSTRY IN INDIA:  Automatic approval is not allowed for foreign investment in retail  Regulations restricting real estate purchases, and cumbersome local laws  Taxation, which favours small retail businesses  Absence of developed supply chain and integrated IT management  Lack of trained work force  Low skill level for retailing management  Lack of Retailing Courses  Intrinsic complexity of retailing – rapid price changes, constant threat of product obsolescence and low margins 3
  6. MOM & POP STORES: Generally family-owned businesses catering to small sections of society Owned and operated by individuals Range of products are very selective and few in numbers These stores are known for their high standards of customer service
  7. PEDDLERS AND HAWKERS  Hawker: An individual who sells wares by carrying them through the streets  person's ordinary methods of attracting attention include addressing the public, using placards, labels, and signs, or displaying merchandise in a public place  A peddler is defined as a retail dealer who brings goods from place to place, exhibiting them for sale  he does not have a fixed place of conducting business, but regularly carries the goods for sale with himself  he or she does not have a fixed place of conducting business, but regularly carries the goods for sale with himself or herself`
  8. MARKET TRADERS & STREET TRADERS A Street market is an outdoor market such as traditionally held in a market square or in a market town, and are often held only on particular days of the week Very similar markets, or bazaars can also be found in large enclosed spaces, instead of on a street
  10. 10  A typical specialty store gives attention to a particular category and provides high level of service to the customers  For example if a customer visits a Reebok or Gap store then they find just Reebok and Gap products in the respective stores.  A retailer of such store carries variety of categories and has broad assortment at average price & offer considerable customer service  For example: Food World in Bangalore SPECIALTY STORES: DEPARTMENT STORES:
  11. 11  Offers extensive assortment of merchandise at affordable and cut-rate prices  Normally retailers sell less fashion-oriented brands  The service is inadequate  For example: The Loot  Is essentially found in residential areas  Provide limited amount of merchandise at more than average prices with a speedy checkout  Store is ideal for emergency and immediate purchases  For Example: Reliance Fresh DISCOUNT STORES: CONVENIENCE STORES:
  12. 12  Provides variety and huge volumes of exclusive merchandise at low margins  Operating cost is comparatively less than other retail formats  For Example: Dmart , Big Bazaar, Trent, Landmark, Star Bazaar  a self service store consisting mainly of grocery and limited products on non food items  may adopt a Hi-Lo or an EDLP strategy for pricing  supermarkets can be anywhere between 20,000-40,000 square feet  For Example: SPAR™ supermarket HYPERMARKETS: SUPERMARKETS:
  13. 13  Has a range of retail shops at a single outlet  Endow with products, food and entertainment under a roof  For Example: Inorbit Mall, Ambience Mall.  Supplying wide assortment in a single category for lower prices a retailer can "kill" that category for other retailers  The products are displayed at the center of the store and sales person will be available to address customer queries and give suggestions when required  For Example: Pai Electronics store in Bangalore. MALLS: CATEGORY KILLERS
  14.  Customer can shop and order through internet and the merchandise are dropped at the customer's doorstep  Format is ideal for customers who do not want to travel to retail stores and are interested in home shopping  For Example: Amazon and Ebay  An automated piece of equipment wherein customers can drop in the money in machine and acquire the products  This system is currently not widely used in India  For example: Soft drinks vending at Bangalore Airport E-TAILERS: VENDING MACHINES:
  15. QUESTIONNARE NAME: ________________________ CONTACT NO: ________________________ Q1. What is your Gender?  Male  Female Q2. What is your Age?  Under 18  19-35  36-50  Above 50 Q3. What is your Job?  Private  Govt  Business Q4. Are you aware of organised and unorganised sector?  Yes  No Q5. What kind of retail store do you like to prefer?  Organised  Unorganised Q6. If Organised then Why?  Variety  Better Service  Assortment Of Product  Economical  Convenient  Quality  Flexibility Payment
  16. Q7. If Unorganised then why?  Convenient  Home Delivery  Credit Facility  Any Other Q8. How did you make your most recent purchase?  Online  Phone  Mail/Catalogue  Dealer  Any other (Please Specify) Q9. Do you plan to buy from Organised Sector and Unorganised Sector?  Yes  No Q10.What do you shop often and from where? DAILY WEEKLY FORTNIGHT MONTHLY ORGANISED UNORGANISED VEGETABLES GROCERRY FMCG PRODUCTS CLOTHES UTENSILS HOME APPLIANCES (Note: Please tick in Organised and Unorganised from where you buy)
  17. Organised Retail Unorganised Retail PARAMETERS 1 2 3 4 5 1 2 3 4 5 Price Quality Variety Location Service Assortment Offers Relationship Ambience Home Delivery Q11. Kindly rate the parameters of an Organised Retail and Unorganised Retail upon you preferences? (1-poor & 5-Best)