What is soical media

1. Enhance your online presence with Social Media
Simon Ward

2. Social Media is…
Social Media describes the online technologies and practices
that people use to share opinions, insights, experiences, and
perspectives with each other.
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3. The conversation is powered by
Social Networks
News & Bookmarking
Blogs
Micro-blogging
Video Sharing
Photo Sharing
Message boards
Wikis
Virtual Reality
Social Gaming
Related:
Podcasts
Real Simple Syndication (RSS)
Social Media Press Release
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4. Supported by…
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5. Embrace Social Media with other strategies
Web Strategy
Having a solid website is the foundation, it
should be the baseline where customers get
their news about the company and products
Internet Marketing Strategy
This is how companies reach out with traditional
affiliate networks, advertising on other sites, pay
per click, search ad, and press and media
relationships online
Social Media Strategy
Leveraging relationships and networks. The
power of networks, raw and open feedback,
existing social networks tools that people use.
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6. Who is using the Social Media
Social media sites are the fastest-growing category on the web,
doubling their traffic over the last year.
73% of active online users have read a blog
45% have started their own blog
39% subscribe to an RSS feed
57% have joined a social network
55% have uploaded photos
83% have watched video clips
*Universal McCann’s Comparative Study on Social Media Trends, April 2008. 17,000 respondents from 29
countries, *using internet at least every other day
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7. Social Media is practical
Learn what people are saying about you
Create buzz for events & campaigns
Increase brand exposure
Identify and recruit influencers to spread your message
Find new opportunities and customers
Support your products and services
Improve your search engine visibility
Gain competitive intelligence
Get your message out fast
Retain clients by establishing a personal relationship
Be an industry leader – not a follower
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8. Blogs
engage in dialogue with your
customers
improve your search engine
visibility
promote product launches
and events
gain expert status by providing
useful tips
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9. Demonstration Blogs
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10. Blogs
Do Don’t
 post on a regular schedule  write press releases – be real
about why something is exciting
 encourage conversation by
asking questions  let complaints go unanswered
 respond to customers'
 make users register to comment
questions and concerns
– they won’t bother
 use a few bloggers from your
company for more viewpoints  delete fair but critical comments
 post product reviews from
customers or industry experts
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11. Really Simple Syndication (RSS)
RSS is a way for content publishers
to make blog entries, news
headlines, events, podcasts and
other content available to subscribers.
an effective way to distribute your
content and lead users back to your
website
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12. RSS Feeds
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13. Do
Don’t
offer RSS feeds for your
website’s blog, news, events, spam your subscribers by
and podcasts including excessive advertising in
your RSS feed
subscribe to RSS feeds
relevant to your industry or go overboard – limit RSS feeds to
interests content frequently updated
include a title and description freak out when a splogger hijacks
only so subscribers need to visit your content – this could actually
your site for the full story help your search engine rank
track your subscribers
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14. Thank You
10 Keys to Social Media success
Experiment with social media
Make social media central
Listen before participating
Be transparent & honest
Share your content
Be personal and act like a person
Contribute in a meaningful way
Learn to take criticism
Be proactive
Accept you can’t do it all yourself
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15. Thank You
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